TU NACIÓN, TU MARCA
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TU NACIÓN, TU MARCA
Repositorio de información acerca de los procesos de branding nacional en un sentido amplio
Curated by Sami Khedira
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Nation Branding : Product-Country Image - Indian Defence Analysis

Nation Branding : Product-Country Image - Indian Defence Analysis | TU NACIÓN, TU MARCA | Scoop.it
Higher standards of living coupled with better affordability of worldwide transportation, increasing development of worldwide communications, and the.
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Soft Power Doesn't Exist - The Globalist

Soft Power Doesn't Exist - The Globalist | TU NACIÓN, TU MARCA | Scoop.it
A decade after "soft power" came to the fore, it is time to assess its effectiveness. By Denis MacShane.
Sami Khedira's insight:

Las naciones se construyen a partir de la coacción (hard power) y de la seducción (soft power). En este artículo, se cuestiona este último concepto.

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[LISTEN] The Process of Branding a Nation

[LISTEN] The Process of Branding a Nation | TU NACIÓN, TU MARCA | Scoop.it
While nation branding may oversimplify a country, it is also spurring serious conversation about national identity.   Michael Ardaiolo discusses the process behind nation branding and the effects it has on national identity with Melissa Aronczyk.
Sami Khedira's insight:

Melissa Aronczyk tiene una visión siempre estimulante de la construcción nacional a través del marketing (nation branding).

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German Nationalism Courtesy of Football - Sites@Duke

German Nationalism Courtesy of Football - Sites@Duke | TU NACIÓN, TU MARCA | Scoop.it
The 20th century was a wicked roller coaster ride for Germany. Two World Wars, each spawned by high levels of nationalism, both resulted in German defeat. In the course of less than fifty years, Germany's territory, economy, ...
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Deporte y nacionalismo. Más cerca incluso de lo que nos parece...

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