Reverse Engineering User Awesomeness - Kathy Sierra | Mapmakers |

Kathy Sierra on the Reverse Engineering of Business Models and finding a Sustainable System by 'User Awesomeness'. Some clues:

1. Focus on what the User does;

2. Give Users Superpowers Quickly: 80/20 in 30 minutes;

3. Offer better Gear AND help them Justify the Expense;

4. Motivate and Inspire Users: by making it Easier to Do;

5. Make the User feel Smarter and Awesome;

6. Shrink the 10K hour afap: Patterns, Practice & Immersion;

7. Make your Product Reflect their Feelings;

8. Play your Guiding Role in the Users Journey.