MANE on the web
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MANE on the web
In an ever-changing world, olfaction and gustation are very difficult notions to grasp. And yet, MANE has a unique ability to capture not only what people like, but also what deeply moves each individual, and so everyone. For eternity… or just for now.
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Interview: Jean Mane, new IOFI President.

Interview: Jean Mane, new IOFI President. | MANE on the web | Scoop.it

Jean Mane becomes the second member association delegate to head up the IOFI Board, he assumes the Presidency as the representative for the European Flavor Association (EFFA). As president, Mane is responsible for guiding the ten-person Board in strategy development and implementation of the global association’s initiatives in science, advocacy, communication and sustainability, working closely with the association’s Executive Director Sven Ballschmiede.

The goal of the association, which is dedicated to the global trade of safe flavoring materials, is especially relevant today, notes Jean Mane: “What we see happening around the world is that years of patient negotiations towards a global approach to international commerce are suddenly surrendering to a mounting tide of national protectionism.” He adds, “My key priority will be to maintain and eventually extend a global approach to the safety evaluation and regulation of flavorings.”

In 2019, IOFI will celebrate its 50th anniversary. Mane is enthusiastic: “I am lucky and proud that IOFI will celebrate its 50th anniversary in the middle of my term as president of the Association. It will show the resilience and sustainability of our industry and its continued growth.” Looking ahead, he sees a bright future. “The flavor industry is resolutely innovative, and will remain sustainable by continued innovation to deliver flavorings that confer unique characteristics to food and beverages.” 

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MANE will attend the 2018 Fabric and Home Care World Conference.

MANE will attend the 2018 Fabric and Home Care World Conference. | MANE on the web | Scoop.it

MANE is proud to announce our participation at the Fabric and Home Care World Conference in Boca Raton (Florida) from 28th to 31st of October 2018.
The 2018 Fabric and Home Care World Conference will be the first time this valuable business and networking event is held in North America and at the occasion MANE will sponsor the welcome reception of the conference.
The MANE Fragrance Consumer Goods team is ready to show you our passion for creation and innovation through a new range of scent boosters for Home and Fabric, bringing sensoriality and performance while respecting people and environment.
Visit us at FHCWC2018 - Booth #319 !

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La Provençale ébranle le marché des cosmétiques bio.

La Provençale ébranle le marché des cosmétiques bio. | MANE on the web | Scoop.it

L'Oréal franchit une nouvelle étape dans le domaine de la naturalité. Le numéro un mondial de la beauté, lance une marque bio : La Provençale. Fait rare, "c'est la troisième fois que nous créons une marque", rappelle-t-on au sein du groupe.

Douze références enrichies entre autres en huile d'olive bio AOC Provence (soins du visage anti-âge, hydratant, masque, huile, pommade pour les mains, gels douche et déos sans sels d'aluminium) composent pour l'instant La Provençale. Les senteurs Olive Eclat, Jasmin & Mimosa, Bouquet d'été et Pétale de Miel des produits, elles aussi naturelles, ont été travaillées par les parfumeurs de la maison MANE (Céline Pasquier, Rolph Gasparian et Cyrill Rolland). (A lire plus dans le détail dans le Cosmétique Mag Hebdo du 8 Octobre).

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Ermanno Scervino presents his first perfume at Milan Fashion Week.

Ermanno Scervino presents his first perfume at Milan Fashion Week. | MANE on the web | Scoop.it

The atmosphere of Florence has certainly inspired Ermanno Scervino's first fragrance, which was presented at Milan Fashion Week. Created by three MANE female master perfumers, Mathilde Bijaoui, Julie Massè and Véronique Nyberg, to enhance precisely the feminine essence of Tuscany.
An elegant and addictive jus, focused on the notes of a surprising tuberose and a deliciously soft gianduia, that the guests of the show could discover in absolute preview when the fragrance was diffused in the room for a new olfactory experience.

In a dialogue with the clothes of the show, the catwalk was crossed by the precious texture of the perfume, in a game of the senses: "The fragrance represents the completion of a look - says Ermanno Scervino - the olfactory accent that is added to the sight and touch of its fabric. I like the result very much: it recalls Tuscany, and the flowers of the garden of my house immersed in the hills of Chianti".

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Exploring the diversity of pomelos in Asia.

Exploring the diversity of pomelos in Asia. | MANE on the web | Scoop.it

Native to southern east Asia, pomelo or pummelo (Citrus grandis (L.) Osbeck) is the largest citrus fruit from the Rutaceae family and one of the ancestors from which the rest of cultivated citrus hybridized. Despite its popularity in the region, few cultivars have received in-depth investigation of their volatile profiles.

In collaboration with the National University of Singapore, scientists of MANE Flavor Research Center in Singapore have investigated the volatile profiles of flower, leaf, peel and juice from Malaysia pomelo and compared the volatile profiles of peel and juice of pomelos originated from China, Malaysia, Thailand, Vietnam and Indonesia.

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Video of "Madagascar and its Amazing Raw Materials" a special talk curated by MANE during Pitti Immagine.

Video of "Madagascar and its Amazing Raw Materials" a special talk curated by MANE during Pitti Immagine. | MANE on the web | Scoop.it

Fasten your seatbelts and embark with Julie Massé and Tony Phan on an olfactory journey through "La Grande Ile"" of the Indian Ocean, its unique raw materials and the extraction techniques that that capture its quintessence for perfumery.

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Timur pepper pure JE CO2 extract.

Timur pepper pure JE CO2 extract. | MANE on the web | Scoop.it

This month’s column of "Organoleptic Characteristics of Flavor Materials" features discussion on MANE's Timur pepper pure JE CO2 extract : "this pepper oil bears none of the spicy pungency of Piper nigrum. Instead, its fruity, citrus notes will add brightness and depth to orange and grapefruit, as well as peach, passion fruit, guava, elderflower, lychee, jackfruit and rambutan." (Perfumer & Flavorist - October 2018).

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Salvatore Ferragamo "Rinascimento" by Alex Lee .

Salvatore Ferragamo "Rinascimento" by Alex Lee . | MANE on the web | Scoop.it

The fashion house relaunched its premium fragrance offer with the 11-item Tuscan Creations line celebrating the culture and lifestyle of the Italian region.

Collaborating with Ferragamo for the first time, California-born young MANE perfumer Alex Lee created the green-juiced Rinascimento scent.

In school I was taught about the two aspects a perfume needs to have,” said Lee. “One is the idea that a perfume should be recognizable, not to be confused with any other fragrance. The second [is] that the perfume has to have a very big trail and signature. My goal was really to work on these two facets and create something that is very universal, powerful and present because Mr. [Salvatore] Ferragamo is present everywhere and I wanted to really pay homage to this amazing man.”

The fragrance blends Florentine symbols such as lilies and iris to tuberose in its heart. Top notes feature green elements such as basil, Italian mandarin and green pepper while the dry down mixes sandalwood to smokey vetiver for an illusional leathery effect evoking the brand’s heritage.

The first ingredients [I picked] were actually the tuberose and iris, I knew I had to put the two together,” said Lee, recalling the creative process. “The idea came very quickly, but the hardest part was weaving everything together, the woods and the floral, and that took months, hand in hand with the Ferragamo team.” (more to read on WWD)

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MANE Cuts the Ribbon on NJ Facility.

MANE Cuts the Ribbon on NJ Facility. | MANE on the web | Scoop.it

The new facility will house the company’s commercial, creative, R&D and corporate teams. It’s 100,000 sq. ft. of space includes a 2,000 sq. ft. consumer insights testing center, sensory odor booths, testing laboratories, a full-service hair salon and a commercial grade laundry facility. Its continuously replenished fresh air allows for odor-free fragrance creation.

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Carte blanche à Violaine Collas ce mois-ci dans Cosmétiquemag.

Carte blanche à Violaine Collas ce mois-ci dans Cosmétiquemag. | MANE on the web | Scoop.it

Être Parisienne pur jus et non pas Grassoise ne l'a pas empêché de rêver depuis l'âge de douze ans de devenir parfumeur. C'est chez MANE qu'elle creuse son sillon en développant une parfumerie figurative et instinctive.

"Je suis fascinée par la naturalité des Jungle Essence de Mane, particulièrement la noix de coco, utilisée dans Dolce Garden de Dolce & Gabbana et la noisette incorporée dans Loverdose Red Kiss de Diesel (composé avec Mathilde Bijaoui)."

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La fève tonka MANE.

La fève tonka MANE. | MANE on the web | Scoop.it

MANE propose la fève tonka, aux notes chaudes et complexes. Ingrédient prisé des maisons de parfumeurs, elle est longtemps restée un secret gardé des chefs étoilés. Elle est également la nouvelle pépite des foodistas et blogueurs influents sur la toile.

La fève tonka de MANE est récoltée au Brésil, au cœur de la forêt amazonienne, dans le respect d'une agriculture durable. Près de 95% de sa récolte provient de petits agriculteurs... (à lire dans le numéro 803 de RIA).

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Isabelle Ferrand's curator insight, September 8, 4:52 AM

Tonka délicieuse, un régal !

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Discovering Planet Asia at Pitti Immagine.

Discovering Planet Asia at Pitti Immagine. | MANE on the web | Scoop.it
On Friday 14 September, at 2 pm at Stazione Leopolda Spazio Conferenze, Pitti Fragranze opens a new series of four talks dedicated to the Chinese market - "Discovering the Planet China, a market to explore" - led by Chandler Bur. The first episode: "Material Girls: what are the scents materials Asian consumers love most?" will present a journey-enquiry on the perception and tastes of Asian consumers towards the definition and identification of the favorite raw materials in the country of the dragon. Two exceptional guests will attend Chandler’s first talk session, both true insiders of artistic perfumery: Alex Lee, MANE’s team spearhead and Rosaline Lou, creator of Scent Library, the first olfactory bookshop in the world.
 
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PhD position in cognitive science on "The perceptual and cognitive markers of flavored products' naturalness".

PhD position in cognitive science on "The perceptual and cognitive markers of flavored products' naturalness". | MANE on the web | Scoop.it

Institut Paul Bocuse Research Center, MANE  and Lyon Neuroscience Research Center are glad to advertise a new PhD position in cognitive science on "The perceptual and cognitive markers of flavored products' naturalness".  We offer a very competitive salary, an excellent scientific supervision, a close collaboration with one of the worldwide leaders of the Fragrance and Flavour industry and outstanding working conditions. The successful candidate will join the Food Cognition Group at IPBR. Deadline Sept. 16th 2018!

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L’Oréal unveils new organic beauty brand, La Provencale Bio.

L’Oréal unveils new organic beauty brand, La Provencale Bio. | MANE on the web | Scoop.it

French cosmetics giant L’Oréal has launched its new organic brand, La Provençale Bio, into the French supermarket sector.

The formulations are based on extra virgin olive oil from Provence and are perfumed with four natural-based fragrances developed by MANE. L’Oréal worked with local financing platform Miimosa to promote organic production in the PACA region , donating 50,000 euros to help local farmers convert to organic olive oil production.

"Many consumers interested in organic said they weren’t very satisfied with what was on offer," said Hervé Navellou, Director General of L’Oréal France. "It’s for them that we’ve launched this accessible, certified organic range, made in France and with its star ingredient sourced in Provence. We’ve chosen to rely on the savoir-faire of provincial artisans capable of furnishing us with an exceptional raw material."

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Jean Mane Named New IOFI President.

Jean Mane Named New IOFI President. | MANE on the web | Scoop.it

The International Organization of the Flavor Industry (IOFI) has elected Jean Mane its new president at the organization’s October 2018 General Assembly meeting in Beijing. He succeeds Howard Smith of Virginia Dare who was the US delegate from the Flavor and Extract Manufacturers Association. Mane is the CEO of multi-national flavor and fragrance company V MANE FILS, founded in 1871 by Mane’s great-grandfather and headquartered in Le Bar-sur-Loup, France. A synthetic organic chemist by training, Mane has served as president of both EFFA and the French flavor association SNIAA and has been a member of the IOFI Board for many years. Jean Mane becomes the second member association delegate to head up the IOFI Board, he assumes the Presidency as the representative for the European Flavor Association (EFFA). As president, Mane is responsible for guiding the ten-person Board in strategy development and implementation of the global association’s initiatives in science, advocacy, communication and sustainability, working closely with the association’s Executive Director Sven Ballschmiede. 

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MANE crée une communauté autour de la vanille.

MANE crée une communauté autour de la vanille. | MANE on the web | Scoop.it

Depuis le mois d'avril, MANE a mis en place une communauté de consommateurs de produits à la vanille, constituée de quinze amateurs. MANE s'appuie sur une plateforme digitale, permettant aux consommateurs de partager très facilement leurs prises de position, leurs expériences et leurs suggestions concernant la filière vanille.

Les premières semaines d'animation ont révélé que les préoccupations des consommateurs portent sur les conditions de travail des fermiers, la flambée des prix déconnectée de la qualité, la diminution de la forêt et la menace sur l'habitat des espèces animales... Ils expriment également leur attente de transparence de l'information sur la filière avec la nécessité de connaître avant tout l'origine de la vanille et son procédé de fabrication.

Toutes les suggestions, idées, interrogations... issues de la «communauté vanille» vont nourrir la réflexion de MANE, et aider à définir ses actions futures pour contribuer à une filière plus durable. Cette initiative a été dupliquée en Allemagne et au Royaume-Uni en juillet, pour une vision européenne

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Confronting coffee professionals and flavorists to nourish inventive flavor creation.

Confronting coffee professionals and flavorists to nourish inventive flavor creation. | MANE on the web | Scoop.it

During the 27th ASIC (Association for Science and Information on Coffee) conference in Portland, Dr Maurin Cornuz presented the results of a study conducted by MANE in collaboration with the University of Singapore. This study proposes to confront the sensory evaluations of four iconic and popular arabica coffee origins performed on one hand by a team of CQI coffee Q-graders and on the other by a group of trained flavorists.
In parallel, aroma extract dilution analysis of the four coffee origins give chemical insight about the impact odorants of those specific coffee origins. Combined together, the sensory and analytical information allows flavorists to recreate coffee flavoring preparation specific of each origin.
Having coffee professionals and flavorists discuss and evaluate coffee together helped the latter understand and differentiate desirable traits in coffee and get insight from the consumer point of view. The result from volatiles analysis is then used as a backbone for the flavor creation and feedback from coffee professionals serves as validation. As proven by Mayer et. al., the mix of about 20 key odorants is sufficient to recreate the aroma of ground coffee, however the challenge faced by flavorists is to integrate constraints of taste and stability to their formulation.

 

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Grand Opening of MANE USA's Fragrance Development Center.

Grand Opening of MANE USA's Fragrance Development Center. | MANE on the web | Scoop.it

MANE USA celebrated the opening of its new location in Parsippany, New Jersey, with a  grand opening and ribbon cutting ceremony attended by Mayor Michael Soriano on Thurs, Sept 6, 2018.

The new 100,000 sq. ft. state-of-the-art facility located in Northern, New Jersey is home to MANE’s Commercial, Creative, R&D and Corporate Teams. The expansive space is fully equipped with cutting-edge robotics, a 2,000 sq.ft. consumer insights testing center, sensory odor booths and extensive testing laboratories. Its 3rd floor houses a full-service hair salon and commercial grade laundry facility.

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Participation to Eurosense 2018, 8th European Conference on Sensory and Consumer Research, Verona, Italy.

Participation to Eurosense 2018, 8th European Conference on Sensory and Consumer Research, Verona, Italy. | MANE on the web | Scoop.it

MANE gave three poster presentations at the 8th European Conference on Sensory and Consumer Research:

- How does your vanilla ice-cream feel? Using cross-modal association to create a visual experience of flavour. This approach can be used to align the flavour creation with a brand positioning and consumers expectations, or to analyse the strengths and weaknesses of a market products in terms of flavour orientation.

- Mouthfeel description of soft drinks, a multiple-sip MATI approach investigation. The aim of this study was to understand the dynamic of the mouthcoating sensation in soft drinks, linked to their sweetness perception, thanks to our approach of multiple-sip Multi-Attribute Time-Intensity (MATI). This study underlines the role of the mouthcoating perception in the “sugar-like” sensation of soft drinks and  demonstrates that taking into account the temporality of the sensations and a multiplesip intake allows us to better highlight mouthcoating differences in soft drinks.

- To what extent protein-flavor interactions have an impact on flavor perception in fat-free yogurts?

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MANE, le parfumeur green.

MANE, le parfumeur green. | MANE on the web | Scoop.it

MANE a opté pour une technique de distillation "par le vide", qui réduit l'impact sur l'environnement en termes de consommation d'eau et de charge polluante. Même la qualité des essences s'en trouve optimisée!

A Bar-sur-Loup, près de Grasse dans ses terres provençales, la société Familiale procède à la distillation d'essences. Le principe de la distillation fractionnée consiste à chauffer les essences sous vide, qui vont se séparer en plusieurs constituants en fonction de leur point d'ébullition. Les Fractions sous forme gazeuse sont ensuite condensées pour être récupérées et analysées. L'utilisation du vide permet d'abaisser les points d'ébullition des molécules et ainsi de moins chauffer les essences pour qu'elles préservent au mieux leur qualité olfactive. Récemment, l'agence de l'eau a accompagné l'entreprise dans un changement de technologie. En effet, historiquement la technologie de vide consommait de l'eau et de la vapeur. La nouvelle solution utilise un circuit d'eau fermé et des groupes de froid dédiés. L'avantage est triple: réduction de la consommation d'eau, suppression de l'utilisation de la vapeur, diminution de la charge polluante traitée dans la station d'épuration. Pour la mise en place du nouvel équipement, d'un coût de 700 000 euros, un pilote a été testé. « On en est aujourd'hui à la finalisation de l'installation », explique Luc Carrière, responsable environnement de la société MANE, qui se félicite que l'initiative subventionnée par l'agence de l'eau fasse ses preuves et s'inscrive dans la stratégie durable de l'entreprise.

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The treasures of Madagascar unveiled at RAW Pitti Fragranze.

The treasures of Madagascar unveiled at RAW Pitti Fragranze. | MANE on the web | Scoop.it

Beautiful and instructive talk/presentation curated by MANE on  emblematic (the queen Vanilla) and less familiar (the secret Gnidia flower for example) raw materials of Madagascar.

The event was curated by a smart team of MANE specialists : Véronique Nyberg, (Vice President Creation Fine Fragrance EMEA), together with Micaela Giamberti (Fragrance Division Director of MANE Italy, Spain and Portugal), Tony Phan (Natural Extracts Production Director) and Julie Massé (Fine Fragrance Perfumer).

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The Only One, le féminin ultime de Dolce & Gabbana, par Violaine Collas.

The Only One, le féminin ultime de Dolce & Gabbana, par Violaine Collas. | MANE on the web | Scoop.it

La griffe italienne (licence Shiseido) poursuit la saga The One en septembre (en parfumeries et grands magasins).

Après l'eau de toilette en 2017, Dolce & Gabbana lance The Only One, une nouvelle variation olfactive, sophistiquée et hypnotique. Composée par Violaine Collas (MANE), la fragrance revient sur la floralité poudrée de l'original avec un twist gourmand et mêle la violette à des accents café (A lire dans le numéro 197 de Cosmétique Mag).

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Des naturels sous haute surveillance.

Des naturels sous haute surveillance. | MANE on the web | Scoop.it

Plus que jamais, la question des approvisionnements durables, éthiques et avec des produits qualitatifs, est d’actualité. Tour d’horizon des enjeux et des stratégies de chacun des fournisseurs.

Chez MANE, la solution pour exploiter la vanille malgache malgré les trois années de mauvaises récoltes et la flambée des prix, passe aussi par des investissements locaux. « Nous payons le prix fort, mais ces liens avec du personnel sur place nous assurent suffisamment de quantité et qualité, car lors des pénuries, certains fermiers sont tentés de faire mûrir trop vite les gousses. À côté, nous développons aussi du vétiver et du géranium Bourbon. Ce dernier, plus rosé que celui d’Égypte, est très intéressant », explique Cyril Gallardo, directeur ingrédients EMEA de MANE. Autre nouveauté malgache mise au catalogue, le Gnidia daphnifolia, petite fleur aux inflexions violette-tubéreuse, contenant aussi naturellement du maltol. La société du Bar-sur-Loup est par ailleurs allée chercher du côté du Cameroun pour proposer la "four corners", une gousse dont le résinoïde présente des facettes fruitées, gourmandes et liquoreuses.

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BW Confidential’s latest print magazine out today.

BW Confidential’s latest print magazine out today. | MANE on the web | Scoop.it

BW Confidential’s latest print magazine is out now. This issue includes an interview with Thierry Trotobas, MANE vice president fine fragrance EMEA.

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Maurice MANE, figure la parfumerie grassoise et mondiale, est décédé.

Maurice MANE, figure la parfumerie grassoise et mondiale, est décédé. | MANE on the web | Scoop.it

C’est avec une profonde tristesse que nous avons appris le décès de Maurice Mane, survenu le 21 août dernier, à l’âge de 91 ans.

Maurice Mane était une figure internationale dans le monde de la parfumerie, également officier de la légion d'honneur.

C’est en 1959 qu'il succède à son père, Eugène, pour prendre les rênes de l’entreprise, installée au Bar-sur-Loup, près de Grasse. Il supervisa avec succès son développement, notamment dans la diversification des activités dans le secteur des arômes pour l’industrie alimentaire.

Il prendra sa retraite en 1995 mais gardera tout de même le poste de président du conseil de surveillance, laissant les rênes de l’entreprise familiale, aujourd'hui n°5 mondial du secteur des arômes et des parfums, à ses fils Jean et Michel, respectivement président du directoire et directeur général chargé du développement des filiales du groupe.

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