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Rescooped by Oyunsanaa Davaadorj from Thought leadership and online presence
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The 4 Ps of Traditional Marketing applied to Personal Branding

The 4 Ps of Traditional Marketing applied to Personal Branding | Managers Mind | Scoop.it
The lessons of traditional marketing can apply to how you present yourself online.

Via Marc Rougier
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Marc Rougier's curator insight, November 14, 2013 6:47 PM

Sudy Bharadwaj explains how to use the 4 Ps of traditional marketing to develop your own brand.


  1. Product: be consistent and recognizable
  2. Price: Know your value
  3. Place: recognize your niche
  4. Promotion: communicate your brand


These classical Ps indeed apply to personal branding. But in our online world, the 4th one take a whole new dimension. Knowing your audience and feeding it with frequent, relevant and high quality content is key to promote yourself and is an important task in developing your online personal brand.

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Women in Leadership | Top Qualities | Social Media Today

Women in Leadership | Top Qualities | Social Media Today | Managers Mind | Scoop.it
What are the essential characteristics of women leaders? I asked some women entrepreneurs, success coaches and mentors what ingredients they thought went into making the best female leaders. Here's what they came up ...
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Rescooped by Oyunsanaa Davaadorj from Thought leadership and online presence
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Why Your Thought Leadership Strategy Should Make You Uncomfortable

Why Your Thought Leadership Strategy Should Make You Uncomfortable | Managers Mind | Scoop.it

"To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future."


Via Marc Rougier
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Marc Rougier's curator insight, November 12, 2013 10:14 PM

Invoking Rodin's masterpiece "The Thinker", Carla Johnson explains how you need to get out of your comfort zone to deserve the Thought Leader moniker.


Carla states that sharing content does not make you a Thought Leader. Right, agreed. But I think the most important part of her post is to explain that being innovative is not sufficient either: you also need to be able to reach beyong the innovators. You need to know how to have an impact.