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The economic essentials of digital strategy | McKinsey & Company

The economic essentials of digital strategy | McKinsey & Company | Management-marketing | Scoop.it
when the conversation turns to the threats and opportunities arising from digitization. The digitization of processes and interfaces is itself a source of worry. But the feeling of not knowing when, or from which direction, an effective attack on a business might come creates a whole different level of concern. News-making digital attackers now successfully disrupt existing business models—often far beyond the attackers’ national boundaries:
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5 Habits Of Effective Introverted Leaders

5 Habits Of Effective Introverted Leaders | Management-marketing | Scoop.it

Leadership is often associated with words like "charisma," "power," "outgoing," and "confident." As a result, introverted and quiet changemakers may have difficulties envisioning what their leadership looks like.

 

But core aspects of leadership, such as those described by transformational leadership researchers James MacGregor Burns, Bernard M. Bass, James Kouzes, and Barry Posner, and by Good to Great author Jim Collins, reflect ideas that are in total alignment with quiet changemakers, and you don’t need to be in a position of authority or have a formal leadership role to practice these leadership characteristics.


Via The Learning Factor
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Vijin W Raj's curator insight, August 12, 2015 9:48 AM

nice

Maggie Lawlor's curator insight, August 12, 2015 7:04 PM

Quiet time and reflection helps to connect us to our values.  Maybe we need more quiet change makers to help us move towards sustainable business?

Ivan Ang's curator insight, August 13, 2015 6:18 PM

Introverted or extroverted? At the end of the day, it's all about your ability to influence and inspire people to be more than they presently are. Lead your way with your own Leadership Signature. Have you discovered yours?

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The Leadership Checklist: 10 Principles That Make Leading Easier

The Leadership Checklist: 10 Principles That Make Leading Easier | Management-marketing | Scoop.it
Here are 10 ideas that today's busy leaders can embrace to enhance their ability to set direction and manage change.

Via Anne Leong
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Game Design Canvas | Richard Carey Digital Media

Game Design Canvas | Richard Carey Digital Media | Management-marketing | Scoop.it
Lean, agile, iterative… we’re all trying to work smarter and faster.

Designers of games for learning and change are under the same hurry-up pressure, but with games inherently complex and arguably more so with an underlying intention to impact players, accelerating the pace of game design is tough.

That’s why we developed the Game Design Canvas — a tool for lean, agile game design that renders the essence of your concept on a single page, to make testing, validating and communicating the concept faster and easier.

Via Kim Flintoff, blaucloud
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HCL's curator insight, July 29, 2015 1:35 AM

The Game Design Canvas seems like a great storyboarding/planning tool to capture 'the essence' of your (game) concept on a single page

 

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9 Subtle Habits That Could be Killing Your Career

9 Subtle Habits That Could be Killing Your Career | Management-marketing | Scoop.it

While it's important to concentrate on your long-term goals–like salary increases and advancement opportunities–thinking too much about the big picture can cause you to overlook critical details. Unfortunately, one or two bad habits can sabotage your best efforts to advance your career. Here are nine subtle habits that could be killing your career:


Via The Learning Factor
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The Learning Factor's curator insight, July 14, 2015 7:27 PM

These behaviors can become so ingrained that you might not notice they're holding you back.

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75% of the Information is All You Need to Make a Decision

75% of the Information is All You Need to Make a Decision | Management-marketing | Scoop.it
You need information to take the risk out of decisions, but getting too much information - analysis paralysis - has a real cost. Most normal business decisions can be made with 75% of the available information, focused on the right issues.
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Marc Dimmick's curator insight, July 2, 2015 8:31 PM

This works to the point that it does not need to be perfect to work.

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People Buy From People They Like Is Myth

People Buy From People They Like Is Myth | Management-marketing | Scoop.it
If another person marches out the tired old phrase “people buy from people they like.” I’m going to throw up in my mouth.  This phrase is the dumbest and most detrimental phrase to selling. It’s a shallow, stupid, simplistic thesis.
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How to Retweet the Right Way (With a Comment) on Twitter

How to Retweet the Right Way (With a Comment) on Twitter | Management-marketing | Scoop.it
Learn the smartest way to retweet with a comment on Twitter with this simple step-by-step guide.

Via Pantelis Chiotellis
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61 Social Media Metrics, Defined

61 Social Media Metrics, Defined | Management-marketing | Scoop.it
A look at a variety of social media metrics you might choose to focus on, with a brief explanation of each, why it matters, and how to measure it.

Via Hayden Richards
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Using Term Frequency Analysis to Measure Your Content Quality

Using Term Frequency Analysis to Measure Your Content Quality | Management-marketing | Scoop.it
A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content

Via Frank Delmelle
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15 Proven Ways to Get More Traffic to Your Blog

15 Proven Ways to Get More Traffic to Your Blog | Management-marketing | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, April 14, 2015 8:14 PM


Do you blog on behalf of your business?


Is your blog generating enough traffic to make the effort you put into it worthwhile?


Does enough of the traffic visiting the site of your blog convert to paying customers or clients?


Would you implement some or all of the 15 proven ways, as outlined in this excellent article, to drive more traffic to your blog and increase your conversion rates?

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Big Data - From Descriptive to Prescriptive

Big Data - From Descriptive to Prescriptive | Management-marketing | Scoop.it

 

Best Big Data Graphics

Big Data is the catch phrase of the day.  Everyone has heard of it, most have a vague idea what it means, some have a clear grasp of what it can really do, and few can execute it effectively.  I’ve been doing a lot of reading on Big Data and there is certainly no lack of resources on the topic.  As I read through many reports, white papers, press releases, magazine articles and company presentations (all available via a quick Google search) it occurred to me that visually communicating the value of Big Data is challenging because of the need to convey different concepts simultaneously

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Robert McKenzie's curator insight, April 16, 2015 5:49 AM

Some differet graphical views of what data analytics is trying to accomplish. In control engineering this is a mix of feedback and feedforward approaches.

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Mainstream Marketing - telemarketing specialists

Mainstream Marketing - telemarketing specialists | Management-marketing | Scoop.it
MainStream Marketing (UK) Ltd is an established and professional outbound telemarketing company

Via David Simpson
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Content Analytics Needs Strategic Direction To Fully Realize Potential

Content Analytics Needs Strategic Direction To Fully Realize Potential | Management-marketing | Scoop.it

Content analytics is fast becoming a pivotal business tool as companies work to get the most value from their data as possible. Organizations are placing increasing importance on the value of big data in the decision making process. With new content entering the enterprise at an ever-increasing rate and in a host of different formats, fathoming out what it actually means has become a major challenge. And that's not even factoring in the huge volumes of "dark data" -- unstructured, untagged content that has not yet been analyzed or processed -- that already resides in most enterprises.

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Top 10 Reasons Why New Sales Managers Fail

Top 10 Reasons Why New Sales Managers Fail | Management-marketing | Scoop.it
Welcome to Steven’s Top 10. I will be publishing a new top 10 list every week. Feel free to add additional points to the list and if you have any… read more →
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Five Reasons You Should Be Mapping Your Customer’s Journey

Five Reasons You Should Be Mapping Your Customer’s Journey | Management-marketing | Scoop.it
[Co-authored by Dan Gesser, IBM's Marketing and Customer Engagement Subject Matter Expert.] A recent study from Gartner suggested that by 2016, 89% of CMOs expect to differentiate on customer exper...

Via Mike Schoultz, Cambridge Marketing College
Blazenko Drmic's insight:

Journey mapping is neither quick nor easy. In fact, when done properly, journey mapping is hard and time consuming. There are choices to be made, debates to be had, and meetings to be scheduled. The combination of your vision(s), customer personas, employee touch points, and engagement channels, neatly wrapped into a credible story is difficult to create. However, this work is essential to achieving the best customer experience possible. 

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Cambridge Marketing College's curator insight, August 7, 2015 4:39 AM

Journey mapping is neither quick nor easy. In fact, when done properly, journey mapping is hard and time consuming. There are choices to be made, debates to be had, and meetings to be scheduled. The combination of your vision(s), customer personas, employee touch points, and engagement channels, neatly wrapped into a credible story is difficult to create. However, this work is essential to achieving the best customer experience possible. 

Mark E. Deschaine, PhD's curator insight, August 7, 2015 10:18 AM

Journey mapping is neither quick nor easy. In fact, when done properly, journey mapping is hard and time consuming. There are choices to be made, debates to be had, and meetings to be scheduled. The combination of your vision(s), customer personas, employee touch points, and engagement channels, neatly wrapped into a credible story is difficult to create. However, this work is essential to achieving the best customer experience possible. 

Carol Jones's curator insight, August 9, 2015 6:07 PM

Journey mapping is neither quick nor easy. In fact, when done properly, journey mapping is hard and time consuming. There are choices to be made, debates to be had, and meetings to be scheduled. The combination of your vision(s), customer personas, employee touch points, and engagement channels, neatly wrapped into a credible story is difficult to create. However, this work is essential to achieving the best customer experience possible. 

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Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]

Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic] | Management-marketing | Scoop.it

Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them.


Via Kamal Bennani, massimo facchinetti
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5 Habits To Improve Brain Growth

5 Habits To Improve Brain Growth | Management-marketing | Scoop.it

We’d all love our brains to process information faster and have better memory recall. While you might think doing crossword puzzles, math puzzles like Sudoku, or brain-training apps will keep your brain in top shape, Dr. Jennifer Jones, a psychologist and expert in the science of success, says there’s no real proof that these can improve your mental acuity. She offers some daily practices that can truly grow your brain:

Brain Growth Habit #1: Rise With The Sun And Go To Sleep Not Long After Sunset.

 

Moving in your circadian rhythm is the best way to improve your brain power, according to Jones. When our sleep cycle is disrupted, our brain’s ability to process information and consolidate stress is inhibited. "Our cognitive abilities don’t work the way they should," says Jones.


Via The Learning Factor
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The Learning Factor's curator insight, June 30, 2015 6:52 PM

Forget crossword puzzles and brain-training apps. Try these daily practices to truly grow your brain.

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The Need for More Leaders and Less Bosses

Do you work for a boss or with a leader? Are you a boss or a leader? This is an extremely important question where the answer is probably indicative of the climate in which you work and the success (or lack thereof) of change initiatives.
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Ian Berry's curator insight, June 27, 2015 11:46 PM

Spot on premise. A characteristic of the new world of work is that there are more leaders and less bosses. A key outcome of real leadership today is more leaders.

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The importance of competitive intelligence

The importance of competitive intelligence | Management-marketing | Scoop.it

In most businesses, the need to know what your competitors are doing is a given. In the social gaming space, however, competitive intelligence (CI) is either an afterthought or not even considered  Given the importance of competitive intelligence, and the inability to do it without effort (really, what of value can you do without effort), you need to build out a CI plan. To be successful, one person should own the process, though others can contribute. Everyone involved should have sufficient time dedicated to the project. Weekly, the leader should also summarize what competitors are doing to the entire team. ..

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Sexuality: A Psychosocial Manifesto

Sexuality: A Psychosocial Manifesto | Management-marketing | Scoop.it

Author Katherine Johnson argues for a psychosocial approach that rethinks the relationship between psychic and social realms in the field of sexuality, without reducing it to either. Weaving through an expanse of theoretical and empirical examples drawn from sociology, psychology, queer and cultural studies, she produces an innovative, transdisciplinary perspective on sexual identities, subjectivities and politics. Alexander Blanchard argues that any student of sexuality will appreciate the vast wealth of sources which Johnson has compiled in this book. 

Sexuality: A Psychosocial Manifesto. Katherine Johnson. Polity. November 2014.

So far as sexuality plays a significant and intrinsic part in our lives (and the gradual permeation of feminism and queer theory into everyday ‘mainstream’ discourses should testify to this continued significance) then a manifesto which charts the psychological and the social aspects of sexuality is to be recommended reading for anyone who, so to speak, wishes to ‘know thyself’. However, within the academy the study of sexuality has reached something of a ‘conceptual impasse’ and has remained at that impasse for some time now. Briefly, there has been a “polarization between psychological and socio-historical accounts” of sexuality. Sexologists and psychologists tend to locate sexuality in biological origins, such as hormones or genetics, whilst historians and sociologists have taken sexuality as something originating from, and ascribed by, society.

As the polarization between these two positions has increased, so the communication between the two has been impeded (there has, in the past, been shared ground). In Sexuality: A Psychosocial Manifesto, Katherine Johnson deftly locates and weaves together the multifarious and complex positions found within both social constructivist and psychological approaches to sexuality. With a masterful grasp of the literature, a lucid, analytical prose, and considered self-awareness, Johnson challenges this conceptual impasse, imploring us to rethink the relationship between the psychic and social study of sexuality – all to excellent effect.


Via Giuseppe Fattori
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The Four Pillars of Business Intelligence

The Four Pillars of Business Intelligence | Management-marketing | Scoop.it

Business intelligence is the transformation of data into insightful, meaningful information that is useful to a business for making decisions and driving action. At its core are four pillars. It is critical that all four pillars are tackled in tandem when defining a business intelligence strategy. In my experience, I have seen clients begin with a focus solely on current state reports and/or the data warehouse. They neglect to understand how and to whom the information will be presented, or how the data may evolve, or the platform may scale. This leads to delays in getting the data out to the final consumer and ultimately a loss of faith in the system.

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CIM Academy's curator insight, April 16, 2015 4:59 AM

Is business intelligence to key to successful strategic marketing? This article draws out attention to the four key building blocks.  

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Recruitment Chapter for IFAR

Recruitment Chapter for IFAR | Management-marketing | Scoop.it
I have added a very rough draft of the Recruitment chapter to the Introduction to Fisheries Analysis with R (IFAR) page.  This chapter is a complete re-working of the old Stock-Recruitment vignette...
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5 Tips On How To Improve Your Content Marketing Strategy With Social Media

5 Tips On How To Improve Your Content Marketing Strategy With Social Media | Management-marketing | Scoop.it
When it comes to content marketing, social media is indispensable – it not only helps marketers to better understand their target audience, but also provides a whole wealth of analytics tools to measure the response to content, suggesting possible...

Via Jeff Domansky, Ywan van Loon
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Jeff Domansky's curator insight, March 14, 2015 9:43 AM
Here are five social marketing basics.