Malaysian Youth Scene
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Malaysian Youth Scene
All things related to interests, issues, fads of youth in Malaysia
Curated by David Collet
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Rescooped by David Collet from Transmedia: Storytelling for the Digital Age
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"I" Is For Innovation: Sesame Street's Secrets For Staying Relevant

"I" Is For Innovation: Sesame Street's Secrets For Staying Relevant | Malaysian Youth Scene | Scoop.it

Via The Digital Rocking Chair
David Collet's insight:

This one I have to rescoop. I am too old to have benefited from Sesame Street but that doesn't my life was not affected by it. This is technology used at its best and most effective. The message delivered has always been universal. And it has remained true to its original format. There is no mention of the creator of the series in this piece and I think that is a mistake. Sesame Street was done by a creative genius on a par with Steve Jobs.

 

 

There are lessons in this success for young entrepreneurs if only you look.

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The Digital Rocking Chair's curator insight, September 16, 2014 7:58 PM


Elizabeth Segran:  "For generations of viewers, Sesame Street is a portal to a simpler, more innocent time in their lives. This creates something of a quandary for the show’s producers: how do you keep evolving a show so it doesn’t get stale without offending its devoted fans?"

Rescooped by David Collet from Transmedia: Storytelling for the Digital Age
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Many Ways to Tell a Story: How Transmedia Is Transforming Education In and Out of Classrooms

Many Ways to Tell a Story: How Transmedia Is Transforming Education In and Out of Classrooms | Malaysian Youth Scene | Scoop.it

Via The Digital Rocking Chair
David Collet's insight:

I guess this another favorite topic for me. Imagine using transmedia to teach maths and include cross over language components. After all maths has a language of its own.

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Marilú Aranda Landa's curator insight, June 12, 2014 8:18 AM

:)

Cheryl Frose's curator insight, June 12, 2014 6:03 PM

Transmedia, a broad descriptive word that literally translated means “across media” and encompasses many strategies that transverse industries, is generally regarded as the use of multiple media platforms to tell a story or story experience. Though the word “transmedia” is thought to have entertainment franchise origins, its adaptation for education purposes is both valuable and becoming more and more common. While teachers like Sansing are using coding and programming in their language arts instruction, others are taking advantage of increasingly sophisticated apps and interactive media for classroom use.

Dr. Pamela Rutledge's curator insight, June 18, 2014 12:15 PM

Transmedia approaches encourage (or even force) people to actively acknowledge and design for a fluid and multi-dimensional, rather than linear, media environment.  For the human brain, stories are not constrained by what's on the page. Transmedia begins to replicate how we think and encourages producers to innovate in each platform to create multiple touchpoints that facilitate our natural ability to imagine, project, expand and experience.