Make The Difference in B2B
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Make The Difference in B2B
Points and Insights by Kimmo Luoma.
Manage the Whole Funnel.
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Rescooped by Kimmo Luoma from The CEO's Guide to Growth
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3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers | B2Bbloggers.com

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers | B2Bbloggers.com | Make The Difference in B2B | Scoop.it
In B2B Marketing and the uber-connected and ultra-competitive world we live in today, differentiation is the key to standing out.

Via Joellyn Sargent
Kimmo Luoma's insight:

Simple as that!  

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Rescooped by Kimmo Luoma from B2B Marketing-The Practical Side
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20 B2B Marketing Blogs You Need To Read

20 B2B Marketing Blogs You Need To Read | Make The Difference in B2B | Scoop.it
Are you in B2B? Then you need to follow these 22 Best B2B Marketing Blogs - a list compiled from reader and social media feedback...

Via Lydia's Marketing & Communication Consulting
Kimmo Luoma's insight:

Worth of reading - Valuable content for B2B - marketers. 

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Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective | Make The Difference in B2B | Scoop.it
Check out Marketo's top blog posts and infographics from 2012.
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Rescooped by Kimmo Luoma from Inbound & Content Marketing: trends & techniques
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The Anatomy of Tomorrow's Inbound Marketing Strategy Today

The Anatomy of Tomorrow's Inbound Marketing Strategy Today | Make The Difference in B2B | Scoop.it
There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing.

 

The human spine has five ordered sections – cervical, thoracic, lumbar, sacrum and coccyx – all of which are required to be in working order to live a pain-free, normal and productive life.

 

An inbound marketing strategy has five ordered sections, too – owned and earned media, landing pages, lead nurturing, sales interaction and retention. And all of them are required to widen the sales funnel, create acceleration through it and to optimize Marketing’s impact on revenue. If there’s a problem with any of the sections Marketing’s impact on revenue will not be optimized and the inbound campaign will be in poor health.


Via C-Marketing
Kimmo Luoma's insight:

inbound leads are usually closed faster with higher hitrate. But what happens if you try to increase the volyme of inbound? 

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Kimmo Luoma's comment, January 13, 2013 2:23 PM
Inbound Leads are usually closed faster anf
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B2B Lead Blog » Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen

B2B Lead Blog » Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen | Make The Difference in B2B | Scoop.it
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