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The Artist Formerly Known As The Marketing Funnel

The Artist Formerly Known As The Marketing Funnel | make money on line fun! | Scoop.it

The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel. The marketing funnel is probably the most iconic shape in marketing analytics....

 

It’s less about a downward-sloping filter and more of a forward-moving progression. It’s more customer-centric, rather than marketer-centric. And it encompasses not just the run up to an initial purchase, but also the ongoing relationship with customers, who may grow to become advocates and influencers.

 

Put another way: there’s more to the marriage than the wedding day. (Admittedly, there are exceptions to that adage, but what happens in Vegas stays in Vegas.)

 

I like the buyer’s journey much better than the funnel. It sounds more like karmic advancement and less like a frat party prop. As marketers, more than anyone, we can appreciate the power of positive language.

 

However, one advantage of the funnel was that it provided relatively well-defined stages to mark a buyer’s progression. That helped us match the right programs to the right people at the right time.So doodling one evening (as I’ve been known to do), I sketched the above staged flow of the buyer’s journey to blend the best of both models....


Via Jeff Domansky
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love a post :)

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Jeff Domansky's curator insight, October 11, 2013 2:19 AM

Scott Brinker has the visual of the week LOL. It's also an interesting look at the former marketing funnel.

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Exploring the Social TV Viewing Phenomenon

Exploring the Social TV Viewing Phenomenon | make money on line fun! | Scoop.it
A new eMarketer report examines real-time TV viewership on social channels. An analysis of surveys indicates that 15% to 17% of US TV viewers are engaged in real-time socializing about TV shows.

Via Marylene Delbourg-Delphis
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Social Media for HR

Social Media for HR | make money on line fun! | Scoop.it
Learn tactical steps for using social media for HR, in order to empower employees and build a social media philosophy for your brand.
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Neil Ferree, Social SEO Consultant Schedule a Free Social SEO Consult

Neil Ferree, Social SEO Consultant Schedule a Free Social SEO Consult | make money on line fun! | Scoop.it


Click my vCita card if you'd like to schedule a Free 30 Minute session to discuss how my DiY Content Marketing System will increase your social signals and social shares and get better rankings ffor your Web pages!


Via Neil Ferree
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Michael Ehline's curator insight, July 17, 2013 10:59 AM

#NeilFerree #Champion

Neil Ferree's curator insight, February 16, 2014 2:25 PM

Google it What is a Social Link Wheel and notice how many of the SERP's on page 1 are linked to my social link wheel and then ask yourself, what would it mean to your business if 5+ of your social profiles showed up on page 1 of Google for your keyword phrase?

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How social media could help you avoid getting sick this season | SMI

How social media could help you avoid getting sick this season | SMI | make money on line fun! | Scoop.it
Pretty soon social media could be making a real impact on our physical health by alerting us to the proximity of germ carriers.
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5 Ways Smart PR People Build Media Relationships

5 Ways Smart PR People Build Media Relationships | make money on line fun! | Scoop.it
Building media relationships is as much an art as a science. Learn five tips for PR pros to stay in the good graces of your journalist contacts.

Via Thomas Faltin
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Work From Home In Atlanta With Smart Media Technologies

Work From Home In Atlanta With Smart Media Technologies | make money on line fun! | Scoop.it
Looking to work from home in Atlanta it has never been easier with a business opportunity like Smart Media Technologies get paid when people use the web.
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This is my YOBSN. You can make your own... - Willie M Leuterio | Facebook

This is my YOBSN. You can make your own... - Willie M Leuterio | Facebook | make money on line fun! | Scoop.it
This is my YOBSN. You can make your own branded social network [YOBSN] like facebook & mine. Brand Your Name. Register Free. http://www.cebucity.hppvip.com/ (This is my YOBSN.
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Finally this Awesome System is here at Last yosb7com !

Click Here : http://yobsn7.com At last this Awesome site YOBSN (your own branded social network) has Finally arrived Discover your own virtual home Smart Mai...
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