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Digital strategy in the luxury industrie
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Rolex moves into social media with YouTube launch | ProfessionalJeweller.com

Rolex moves into social media with YouTube launch | ProfessionalJeweller.com | Make it online | Scoop.it
Swiss brand unveils new timepiece using video during BaselWorld show.
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Veuve Clicquot sabre le champagne communautaire

Veuve Clicquot sabre le champagne communautaire | Make it online | Scoop.it
La marque française, propriété de LVMH, se dote d’une plateforme communautaire qui en fait un pionnier du genre dans l’industrie du champagne.
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Patek Philippe takes institutional advertising campaign digital

Patek Philippe takes institutional advertising campaign digital | Make it online | Scoop.it
Patek Philippe is extending its successful institutional print advertising campaign to digital media.
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What are the marketing opportunities with Facebook Mobile? - Luxury Daily - Mobile

What are the marketing opportunities with Facebook Mobile? - Luxury Daily - Mobile | Make it online | Scoop.it
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Christie's takes next step towards real-time mobile bidding - Luxury Daily - Mobile

Christie's takes next step towards real-time mobile bidding - Luxury Daily - Mobile | Make it online | Scoop.it
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Hi Tech High Jewelry: The Chopard Happy Diamonds App

Hi Tech High Jewelry: The Chopard Happy Diamonds App | Make it online | Scoop.it
Here's another fun, must-have app to download for your iPhone or Android: the Happy Diamonds iPhone Application by Chopard...
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Google+ Launches Business Pages With Burberry As Its First Luxury Brand | FMM Mobile: Fashion, Marketing & Media |

Google+ Launches Business Pages With Burberry As Its First Luxury Brand | FMM Mobile: Fashion, Marketing & Media | | Make it online | Scoop.it
Burberry First Luxury Brands to Use Google+ Business Pages. Google Launches Business Pages, how to get a google+ business page.
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Baume & Mercier dédie un site à Twitter pour le SIHH - Web and Luxe - Blog Luxe Marketing

Baume & Mercier dédie un site à Twitter pour le SIHH - Web and Luxe - Blog Luxe Marketing | Make it online | Scoop.it
Blog marketing et insolite sur le luxe, le web et les nouvelles technologies...
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Tiffany: What Makes Love True by Garance Doré & The Sartorialist

Garance Doré: http://www.garancedore.fr/en The Sartorialist: http://www.thesartorialist.com/ Behind the scenes of Garance Doré and The Sartorialist's Scott S...

Via Mariane Drouin
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Karl Lagerfeld and Net-A-Porter to launch new online fashion startup

Karl Lagerfeld and Net-A-Porter to launch new online fashion startup | Make it online | Scoop.it
Le Web kicked off today in Paris, though the show was opened not with a discussion about a tech issue or company of ...

Via Nina Devouge
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Calvin Klein taps Shazam to build interactive in-store experience for holiday shoppers - Luxury Daily - Mobile

Calvin Klein taps Shazam to build interactive in-store experience for holiday shoppers - Luxury Daily - Mobile | Make it online | Scoop.it
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Marc Jacobs taps into consumer-curated content for holiday campaign - Luxury Daily - Internet

Marc Jacobs taps into consumer-curated content for holiday campaign - Luxury Daily - Internet | Make it online | Scoop.it
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Mikimoto Cultures New Sales Via Mobile: Luxury Pearl Jeweler Taps Mobext and Unbound Commerce For New Mobile Commerce Site

Unbound Commerce, the top choice among retailers for mobile commerce, today announces the launch of the new mobile commerce site for client Mikimoto America, the foremost producer of the finest quality cultured pearls and a world leader in the...
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Corum arrive sur les tablettes numériques

Corum arrive sur les tablettes numériques | Make it online | Scoop.it
La maison horlogère suisse indépendante Corum entre dans le monde des tablettes numériques et révèle aujourd’hui son application iPad qui invite les utilisateurs à découvrir l’univers de la marque au travers de ses collections, de son actualité et...
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