3 Reasons Why Data Mining is (almost) Dead | Emcien | Magnifying social communications | Scoop.it
Data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information. As the term suggests, the data is mined or queried for insight.

 

As the term suggests, the data is mined or queried for insight. For example, retailers use data mining techniques to do basket analysis (customers who bought this also bought that) and to further understand what other factors influence a purchase.

 

[well, it's a market-induced post, but nevertheless worth reading]