Your Next Mission, Should You Choose to Accept It Is… YouTube! | Machinimania |

This piece was written by Ric Williams, COO of Empire Avenue. For those of you who are on Empire Avenue, you will want to hear about this news. For those of you who are not participating in this great social network, the following statistic effects everyone doing business on line.


****These predictions were not made by me, I choose to remain open, no matter what video will play an important role in how users consume content.


****By 2015, 90% of all internet traffic will be video.


****YouTube streams 3 Billion hours of video a month; that is 30 minutes of video for every man, woman and child on the planet. Wow!


Here's the takeaway for all you Empire Avenue fans:


**** It is becoming more difficult to drive people to your content and engage them just because of the sheer amount of content that is now on YouTube.


****Missions have proven incredibly powerful for driving engagement with online content, and this is just one way we’re improving the feature.


**This release will be the first of a few that we will release over the coming weeks with a similar theme, i.e. giving the creator traceability and help them to better engage people in their content.


My comments:


It's important to learn and understand how all these networks fit together, how significant video and Youtube will be in the years to come and what ways you can leverage this to grow and build your audience.  It's a learning curve for many but it's worth the time and effort.


In today's marketplace, you have to build community and good will, and Empire Avenue is one of many ways to do it.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


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Via janlgordon, ABroaderView