Mac Donald Change
142 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Mac Donald Group 3
Scoop.it!

Question 3

organizational change management

Mac Donald Group 3's insight:

Question 3

How do you explain the success (or difficulties) experienced in your change case?

The change we searched about is marked in the new generation and made McDonald’s adapt to the new needs of consumers. As the history of this fast food chain has categorized it as one of the main factors of obesity in different countries and unhealthy habits, they had to transform in order to keep growing and avoid critics from doctors, healthy people and the like.

For McDonald’s the change has not been easy and it’s mainly because the reconstruction of their bad image is though and will take more time than expected. Taking the articles as reference, the organization is assuming the change in order to attract more people and give them the image of eating healthy but they are actually offering the same kind of food with some modifications and good publicity. Another relevant aspect is that this company has been forced to create the change due to legal issues related to the food and the way it is made.

Furthermore, the creation of new products like Fruitizz a “healthy fizzy drink for kids” was regarded like a failure outcome, this product was not successful at all when they wanted to replace coke and sodas with natural and cool beverages: investigations and researches had identified that this kind of products contained more sugar than a regular coke, which make kids fatter and could damage their teeth.

 

What do you retain from this digital research?

 

*What did you learn (regarding organizational change and the pedagogical experience)?

The changes tackled in the McDonald´s case were many and most of them focused in their main products and not so much in the organizational structure of the company, but these factors helped us to understand the way this can directly disturb the structure of an organization once it tries to do any modifications on their selling merchandises. For instance, the top management had to change the perspective they used to cope at the moment of making/taking decisions about the proposal, production and development of the products: some already existing and some completely new.

 

*What did you like?

What we liked the most about this digital research is that we could find a wide range of article showing many points of view related to the change and all of them aim to show whether there is a real change in what they have modified or if it is just a matter of marketing strategies hidden by good publicity and products; Also it is interesting to see, the influence those articles have in the company’s image and the way the try to gain people trust. During this project, we could identify the challenge we were going to look for and in our opinion this is a very useful tool that let us get informed and updated about any topic.

 

*What was difficult?

The change we chose was McDonald’s becoming healthier and how it could influence in the organization, it was difficult to find how those changes influence the organization as they show the consumer’s vision and not the inside sight, in most of the cases. Also as we started working in this case, we didn’t know which change was suitable to what we wanted to show, and we decided to scoop articles related to external influences and not organizational, as we kept on going with the research, we had to adapt what we had found to the organization and how it could influence it.

 

 *What do you think of using digital media for pedagogical purposes?

The digital media and the marketing are very useful tools used by companies when the objective is to spread among their targets the communication plan related to the products; On the other hand, organizations must be very careful and very sincere whit the usage of these elements because sometimes companies don´t act in a very ethical way. For instance, in the McDonald´s case, the digital media was mainly focused on capturing and attracting customers by the launch of new products and the communicated messages weren´t true at all (Fruitizz soft drink).

 

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

Answer - Question 1 by Mariana Magalhães

Answer - Question 1 by Mariana Magalhães

Mac Donald Group 3's insight:

Implementation and time horizon

Increasing concerns regarding health issues are emerging worldwide. Society cares more about eating habits and it is more and more crucial to provide balanced meals options. To cope with the emerging food industry trends, McDonalds has been going trough a process to restructure its corporate image towards a healthier approach since 2000s. Recently, the company took a major step by collaborating in the alliance for a healthier generation (promoted by Clinton foundation). “This global commitment builds on the nutrition initiatives underway in many countries” This plan comprises key objectives by 2020, including new advertisement initiatives towards nutritious choices & education.

Since this organizational change is an ongoing process it is crucial to understand how the several scopes of change have been evolving until the present.

Strategic:

The nature of the business has been evolving from a fast food approach to a healthier one: the product portpholio and branding strategies are changing. For example: salads, fruits, vegetables and healthy drink were added to the menu while the company made efforts to provide a “banded, updated, and more natural dining environment” in its restaurants.

Managerial & Operational:

Since not only the clients but also the workforce is being affected, It has been crucial to change some aspects inside the organization too. The operational procedures are being restructured and the employees are being re-trained. Accordingly, initiatives to increase the employee access to education and nutrients information have been developed:

- Advice from McResource Line, its employee website by suggesting to employees healthier options, like salads and sandwiches when selecting a meal.

- In 2013, the company invested in a voluntary nutrition e-learning education program to its employees, which had a big success.

- New holistic management approach (since 2000s):

a) Three new department manager roles were formed to “support the changing needs of business operations, all reporting to the restaurant’s general manager. The curriculum design includes innovative approaches, such as Leaders as Teachers, a test-out feature, e-learning, coaching guides, verifications, and virtual collaborations.”

a) Enhancement of restaurant leadership training (for example: the new learning curriculum for restaurant general managers).

b) Refined people selection and processes.

c) Improvement of coaching and mentoring methods (McDMentoring).

d) Elevating talent management became a crucial focus area. Some initiatives are: “career guidance for crew and managers, succession planning and a college degree connection program”.

 

Additionally, McDonalds has been collaborating with the suppliers to develop sustainable practices by, for example, providing training on quality expectations and requirements in emerging economies.

 

Besides, new control methods for new ingredients (fruit and vegetables) have been developed. For example, vegetables are constantly monitored for freshness and the suppliers of these products are local.

Results

Financial Indicators reveal overall positive results for McDonalds over the last years. For instance, franchised sales and earning per share are increasing since 2010. Besides, the average number of items per market menu that contain at least one serving of fruit or vegetables is also growing.

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

McDonald’s Recipe for Success

By Margery Weinstein
Mac Donald Group 3's insight:

This article highlights the recent improvements at the operational level of McDonalds. With a necessity to adapt quickly to customer needs, the company has been investing in their employees more and more. It is interesting to analyse the initiatives behind McDonalds´ sucess until the present. This is partly due to a new "holistic management approach"

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

Food :: AboutMcDonalds.com

Food :: AboutMcDonalds.com | Mac Donald Change | Scoop.it
 
Mac Donald Group 3's insight:
 The commitments of the company for 2020 reveal strong efforts towards a more sustainable and healthier approach. By changing the components of their meals as well as nutritional values, the company is shifting several aspects of its strategies and internal structure. In fact, in the past low-fat meals such as fruit and vegetables were almost impossible to obtain at MacDonalds restaurants. Additionally, the company set a clear timeline to achieve its goals (2015 and 2020) while increasing the transparency their with actions like providing“nutrition information right on the package”.
more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

Healthy Menu Choices at McDonald's

Healthy Menu Choices at McDonald's | Mac Donald Change | Scoop.it
You love the convenience of fast food. Are your meals that healthy? While a lot of fast food may not be the healthiest choice, it is possible to eat at a variety of fast food restaurants-including McDonald's - and still guard your health.
Mac Donald Group 3's insight:

 

This article shows how the increasing social concerns about health started to be taken into account by McDonald's.In the past, fast food was considered low cost, convenient and since it tasted good, it turned to be the best option for many people.In the last decades, the “health conscious individual” started to be a reality in world´s society. In order to accommodate for people´s new concerns, McDonald's started to offer healthier options early. In 1993, the company, with the program "What's on Your Plate?”, the company started to show its concern about health issues and since 2000´s, the company is adding more and more healthy options to their menus. For example, in 2003 three entrée-sized salads were released and in 2004 Go Active! Happy Meals for adults started to be sold. Overall, the article emphasize the increasing variety of healthy options that fast food restaurants are providing, namely McDonald's. 
more...
No comment yet.
Rescooped by Mac Donald Group 3 from En mi Vida: TEFL + art + music + travel + sustainability + children
Scoop.it!

Healthy vocabulary: McDonalds goes healthy, again! - The English Blog

Healthy vocabulary: McDonalds goes healthy, again! - The English Blog | Mac Donald Change | Scoop.it
Can McDonald's ever convince us they are healthy with yet more 'healthy' products. Lots of 'healthy vocabulary' British phrases used.

Via Kim Clauson
Mac Donald Group 3's insight:

People´s perception about fast food generally is the same and it says that this is really low quality food and a very unhealthy way to feed ourselves. But what people think about of specific fast food restaurant chains like McDonald´s are not so different at all, actually some think it can be worse due to the uncountable investigations and researches that many organizations and scientists have been made about the real origins and composition of the food this restaurant provides globally and daily to millions of people.  For instance, after the launch of the documental “Supersize Me” on 2000 the reputation of McDonalds was affected in a bad way, so they tried hard improving it by selling healthier products like salads and painting green some of the locations. Moreover, the restaurant tried to be healthier with more product changing strategies like the replace of coke with fruit beverages like the Fruitizz, a new “healthy fizzy drink for kids”, or including carrot sticks and mineral water on children´s meals. After all, the result of this cool drink was not so good at all, attributable to the discovery of the big quantities of sugar it contained; these amounts were even bigger than what a regular coke contains. 

more...
No comment yet.
Rescooped by Mac Donald Group 3 from Inequality, Poverty, and Corruption: Effects and Solutions
Scoop.it!

McDonald’s Website Instructs Employees Not To Eat Burgers And Fries

McDonald’s Website Instructs Employees Not To Eat Burgers And Fries | Mac Donald Change | Scoop.it
Offering advice from its employee website, McDonald's suggests employees choose healthier options, such as a salad and sandwich, when selecting a meal from a fast-food menu.

Via Jocelyn Stoller
Mac Donald Group 3's insight:

This article is essential to understand the organizational change behind the decision McDonald's took of offering a healthier menu. Although it has been very controversial because it seems that the company is saying that its own products are bad for the health, this is exactly the kind of preparation the Organization needs to do in order to show their employees how important is to have a low fat diet, with high portions of vegetables and fruits. Every change has to start from inside and this is exaclty what McDonald's is doing, teaching their employees the benefits of eating healthy so they will transfer the message to the customer.

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

McDonald's goes global on nutritional offerings

McDonald's goes global on nutritional offerings | Mac Donald Change | Scoop.it
At #CGI2013, @McDonalds committed to change what it offers with value meals, helping people make healthy choices: http://t.co/u0nC4FCY2t
Mac Donald Group 3's insight:

This article is very interesting as it shows how McDonald’s is adapting its offer to the increasing trend of people concerning about their health. Although McDonald's decision to modify its menu into a healthier one has its main foundation in this external source, there is an organizational change neccesary to meet the changing environmental conditions. This change it is more related to make the employees aware of the risks that fast food has for the health and how important it is to add more fruits and vegetables to their diet, similar to what the company is doing it with the children and the happy meals.This is needed as many of the McDonald’s personnel, besides being employees are also users and eat the company’s food in a frequent basis. The positive aspec is that McDonald's has started to do this campaign with its employees before offering the healthy menu so they would be prepared for the change.

 

Also, if the fries are going to be replaced by salad, a training to prepare this last one needs to be done, especially to prepare it within the time it has to be done, as all the operations in McDonald’s are fully standardized. But, further than teaching the technical aspects, it is fundamental to show the employees how they will benefit from the change so it will be easier for them to accept it.  

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

McDonalds - press-releases

McDonalds - press-releases | Mac Donald Change | Scoop.it
Mac Donald Group 3's insight:

This press release reveals that Mc donalds cooperated with "The alliance for a healthier generation" which aims to decrease child obesity. This shows us Mc Donalds willingness to acutally do something actively in the organzation to change and not just to be precieved as a healthier choice.

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

New Products, Store Changes to Drive McDonald’s in 2012 - Restaurant News - QSR magazine

New Products, Store Changes to Drive McDonald’s in 2012 - Restaurant News - QSR magazine | Mac Donald Change | Scoop.it
[metatags-description]
Mac Donald Group 3's insight:

This article shows how McDonald´s is trying to adapt to the changes in demands and needs in order to continue to growth.

In 2012, the company invested in some changes in order to continue to have increases in sales such as reinforcing its (already strong) presence in breakfast industry and evening products as well as promoting some changes in the purchasing process.

Regarding the breakfast and evening products, the company realized that meals consumed in these parts of the day were starting to circulate in all parts around the globe what made it conclude that these industries still have place for new products. This was the main incentive for McDonald´s to enlarge its product portpholio by investing more in the breakfast and evening meals.

In order to make the service more appealing, effective and faster, some changes were also planned. Store reimaging efforts continued to be one of the strategies used. For example, in Europe it was planned the updating in the image of the stores in order to provide to the clients a “fresh, inviting, and relevant experience”. Furthermore, improvements in operations have been visible since several years ago and more efforts were designed for 2012. Actually, the increase in capacity by having multiple ordering points has helped to boost McDonald´s sales in the previous years. This desire to serve more clients in the future during the “peak” hours will continue to be fulfilled by the implementation of some measures such as updating of POS ordering system.

more...
No comment yet.
Rescooped by Mac Donald Group 3 from McDonalds
Scoop.it!

Fast food stations: Can McDonald's TV outrate Pizza Pizza or Swiss ...

Fast food stations: Can McDonald's TV outrate Pizza Pizza or Swiss ... | Mac Donald Change | Scoop.it
The emergence of a video network exclusively broadcast to McDonald's locations has intrigued many media outlets who themselves wonder how to reach a more captive audience. M Channel has been in development for the ...

Via Travis Milliken
Mac Donald Group 3's insight:

This article is about how Mc Donalds is testing to have its own TV channel called "M channel". This shows how Mcdonalds constantly go through change and development to target as many people s possible. It also shows the willingness to change  to fit in line with the growing digital distraction.

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

Analyzing McDonald's through the contingent approach

Answering question 2

Mac Donald Group 3's insight:

 This particular change of McDonald’s deciding to cut down the calories of its menu is mainly contingent as it is a measure taken after realizing of a changing external situation that could affect its survival, regarding to the fact that people are becoming increasingly concerned about what they eat and are demanding for healthier food. This adaptation to the environment conditions McDonald’s went through, implied several modifications inwards to be able to deploy the change outwards. The Organization decided to start first making its employees aware of the risks that fast food has for health and the importance of including more vegetables and fruits in its diet. To achieve this, it posted many related tips and facts in its employee website, McResource Line. This was a very important move as many of the McDonald’s personnel, besides being employees, are also frequent users and eat the company’s food in a regular basis, being probably unaware of the high content of fat that these products contain.

 

The relevance of providing this information to the employees lies on the fact that any change cannot be made if the employees do not understand and fully support it because they are the ones who are going to be in charge of implement it and they are the face of the Organization, the ones who serve directly to the customer. If they do not understand the change first, it is going to be hard for them to explain the customer why the transformation was made and that it aims at offering a better product, made having their welfare in mind. To achieve this, besides informing its employees of healthier options they should include in their diet, McDonald’s showed them that at that time, it was hard to find real healthy options in fast food chains in general, aiming to make them realize that a change needed to be made and they should be part of it.   

 

Even though, showing the importance of the transformation is one of the most important actions to reduce the resistance to change from the employees, a technical training need to be done as well.  The head chef has to teach the employees how to cook the new items included in the menu, especially to prepare the within the time it has to be done, as all the operations in McDonald’s are fully standardized. Moreover, the employees have to recognize where all the inputs are going to be placed and to do rehearsals in order to meet the time standard. This shows that it is not that McDonald’s change its structure due to the change it wanted to implement, it was more about adapting its existing working practices to the changes that wanted to implement.

 

Concluding, what it seemed to be at first a constraint, McDonald’s decided to turn it into an opportunity to offer a product that fits the changing needs of the customer. There is one thing McDonald’s do perfectly and it is adapting to the environment, just as it adapts its menu to every market it enters, introducing some of the typical food into its offer; it has managed to cut down the calories of its offer and it has done it firstly in the countries where it was receiving the most pressure from, those were the people are more concerned about their health and having a balanced diet. 

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

Analyzing Mc Donalds change towards a healthier approach through the political approach

Answering question 2 for the group work with an article written by Nasma Salim, using the political approach

Mac Donald Group 3's insight:

One main important factor to consider when we analyze the change from this perspective is that Mcdonalds is a multi-national company and different countries have different laws and regulations. Therefore it is always going to be hard to meet all the market needs that Mcdonalds have. For this reason, I argue that some form of resistance and conflicting interests will always occur when new ideas and strategies are adopted.

 

As the trend of eating healthier is constantly growing, and the need to adapt to this trend is arguably necessary for corporations in the food industry to follow, political conflict such as differences in opinion in the management team naturally occurs. Conflicts between management, who base decisions on today’s environment, and stakeholders, who look out for their interest, naturally took place in the beginning of this change implementation in Mc Donalds. Using the political approach in analysis, the reason for conflict in interest is because actors pull in opposite direction. More specifically, the actors involved bear different risks and thus have different interest leading to them pulling in opposite directions. Further, this is an example of the political conflict, where power struggles appear, that comes with organizational change. In the Mc Donalds case, there was skepticism from some stakeholder’s part about making a fast food chain “healthy”. The reasoning behind this was that people go to Mc Donalds to eat junk food and not to eat healthy, and implementing this change could lead to losing customers.

 

Another example of political conflict is the struggle that management had when communication this change to the rest of the staff. Some resistance was shown due to concerns about how the customers perceived the change, as in the case of the stakeholders. This political challenge was met by the management in a way that implied that they were trying to take control over the situation again. What they did was to inform and educate staff about this new change with the motive that knowledge about the change would reduce resistance towards it.

 

Additionally, the collaboration that McDonalds did with “The Alliance for Healthier Generations” could have implications on the power relations in the organization. More specifically, one could argue that this collaboration gives “The Alliance for Healthier Generations” a say in the business of Mc Donalds which in turn could change the power dimensions when decision are being made. 

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

Happy Choices | Eat Healthy | McDonald's - YouTube

SUBSCRIBE: http://bit.ly/XSyXBU Highlights of McDonald's Happy Meal choices from around the world and the innovative ways we are encouraging children to eat ...
Mac Donald Group 3's insight:

McDonald´s has been  adapting not only its product portfolio but also its advertisement strategies. This video is one good example. Here, we can observe the happy meal menu was transformed in an healthier option in several parts of the globe.

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

McDonald's Winning Strategy, At Home And Abroad

McDonald's Winning Strategy, At Home And Abroad | Mac Donald Change | Scoop.it
The mdonalds logo from the late 90s (Photo credit: Wikipedia) Of all established companies that have managed to endure the many challenges time brings to their way, one stands out: McDonald’s (NYSE:MCD). On Friday morning, the company reported another blockbuster quarter both on the bottom and top lines, with sales rising [...]
Mac Donald Group 3's insight:

It is interesting to understand how McDonalds has been able to re adapt to the external forces along the years. This article provides the main steps took by the company and the respective timeline in order to align to contrasting trends that have been appearing until nowadays.In fact, from 1990´s to 2000´s the “fast and convenient” were the key words for the strategies of the company. However, currently, “healthy” and “more natural” are the main concerns present in consumers´ minds.To connect to these changes, McDonalds has been changing several strategies and structures such as its product portpholio and the environment offered to customers inside the restaurants. Surprisingly, even the competition is changing for the company towards a healthier group. Presently, McDonalds is competing with Starbucks and cafeterias, which clearly offer healthier options to the final customer. 

more...
No comment yet.
Rescooped by Mac Donald Group 3 from McDonalds eds view
Scoop.it!

McDonald's Bows to Pressure With More Healthful Happy Meal | News - Advertising Age

McDonald's Bows to Pressure With More Healthful Happy Meal | News - Advertising Age | Mac Donald Change | Scoop.it
mcdonald's is modifying its menu to help the chain's nutritional profile, especially for the happy meal.

Via Ed Burrows
Mac Donald Group 3's insight:

On 2012 McDonald´s had redesign one of their most popular products: the happy meals. The product exclusively targeted to kids was now healthier than ever, the company has decided to replace the large quantity of fries by apple slices, and instead coke they offered low fat-milk, water or fruit juices.  The trend of turning a healthy fast food chain has been implemented by McDonald´s since then, and the good thing is this promise to go beyond through long-term policies which has been planned to realize until 2020. The big restaurant chain is trying to reduce fat calories, sugar and sodium levels in important figures; and also the company is focused and trying hard to invest on advertise this new changes. The aim of this Marketing strategy is nothing else but to encourage and motivate kids to order happy meals through the inclusion of fun toys inside the little box, all of these as a result of the sales decrease on the product, and thus, solve the problem. 

more...
Ed Burrows's curator insight, February 25, 2013 12:04 PM

Massive pressure from groups against obesity forcing McDonalds to make there happy meals more healthier. However one thing they did was reduce the amount of chips surely that only will make them want more then a happy meal.

Rescooped by Mac Donald Group 3 from Health, Food, Fitness = Healthy Life!
Scoop.it!

How Panda Express, Taco Bell, And McDonalds Rebrand Food As 'Healthy ... - ThinkProgress

How Panda Express, Taco Bell, And McDonalds Rebrand Food As 'Healthy ... - ThinkProgress | Mac Donald Change | Scoop.it
ThinkProgress
How Panda Express, Taco Bell, And McDonalds Rebrand Food As 'Healthy ...
ThinkProgress
As a growing number of Americans cite obesity as the most urgent health problem facing the country, the food industry is looking for a way to profit.

Via Siva Swaminathan
Mac Donald Group 3's insight:

As this article explains, companies are giving the impression of changing their image into a healthier and offer a better life style to the customers but, is it the main objective of the company or it is simple a  strategic to attract more clients.

As customers’ needs have changed and companies have to be aware of changing too in order to keep people interested in them, they are creating strategies and products that make people think they are improving the quality of their products.

This is a negative aspect because it means that those companies just care about profit and don´t really care about client´s needs, likes, style life and improvement of their health.

It’s important for the organization to become more responsible and have a real transformation, starting from the inside in order to increase trust inside and outside about what the offer, the changes they want to make and the real propose of the renovation.

more...
No comment yet.
Rescooped by Mac Donald Group 3 from Environmental Science 007
Scoop.it!

McDonald’s confirms that it’s no longer using ‘pink slime’ chemical in hamburgers

McDonald’s confirms that it’s no longer using ‘pink slime’ chemical in hamburgers | Mac Donald Change | Scoop.it

As McDonald's has announced thaat they will stop using this so called "pink slime". This pink slime is really amonium hydroxide which is used to kill ecoli and is a filler for there hamburgers. This pink slime is not healthy for the human body to consume. Without this pink filler McDonalds will now have to have fresher hamburgers.


Via Christine Hartmann, Jack Smalley
Mac Donald Group 3's insight:

As McDonald's is making changes in order to adapt to the new needs of consumers, it is important to analyse the way it is changing.

 

Apart from improving the service and menu, McDonald’s is also changing the way it used to do its principal dish, Hamburgers. This had been the principal critic of this restaurant and the way they made it was even more criticized, because is synonymous of unhealthy food habits and a factor of obesity in many countries. The goal of those changes is to regain customer’s trust, giving them the image of what they eat is healthy for real and won´t affect their health.

 

This could be the biggest modification made by this company as the recipe has been always the same and has attracted consumers, and this for sure will change the way people think in McDonald’s, although is difficult to gain new clients that believe this restaurant to be unhealthy

 

 

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

The management of change in McDonalds

I have a personal experience of working in McDonalds for long time and have seen the organization going through certain evolution over the period...
Mac Donald Group 3's insight:

This essay is written by a student that clarify how the management and the organization got affected by Mcdonalds getting healthier. The article specifically describes the political factors which is of great importance for us in our work. 

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

With Tastes Growing Healthier, McDonald’s Aims to Adapt Its Menu

With Tastes Growing Healthier, McDonald’s Aims to Adapt Its Menu | Mac Donald Change | Scoop.it
The fast-food chain said it would increase its offerings of fruits and vegetables and promote more nutritional options to children.
Mac Donald Group 3's insight:

article about the change towards healthier food that is ablout to be implemented. Gives a good insight of what acutally is happening and why. 

more...
No comment yet.
Scooped by Mac Donald Group 3
Scoop.it!

McDonald's Gets McBetter

McDonald's Gets McBetter | Mac Donald Change | Scoop.it
For McDonald’s, McActions speak louder than McWords.by ZAIN RAJ and PAULA AUSICK
A Reveries.com reader survey (link), rated feelings for McDonald’s as more neutral than  dislike...
Mac Donald Group 3's insight:

This shows how Mc Donalds quickly adapt and can change the strategy of their brand marketing. The concept of "Mc Better" was brought up by the need of change in how mc donalds is positioned when it comes to food type. This is a great example of a sucessful change due to quick response on its organizational and industrial enviroment.

more...
No comment yet.
Rescooped by Mac Donald Group 3 from McDonalds
Scoop.it!

McDonalds to Open All-Vegetarian Location in India | Inhabitat ...

McDonalds to Open All-Vegetarian Location in India | Inhabitat ... | Mac Donald Change | Scoop.it
A Big Mac may be the international sign for McDonald's, but not in India. The fast food giant will open its very first all-vegetarian location in India next year.

Via Travis Milliken
more...
No comment yet.