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Writing for Websites, Blogs, Email Newsletters and Social Media - Wood Street, Inc.

Writing for Websites, Blogs, Email Newsletters and Social Media - Wood Street, Inc. | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Web Content – Just the Facts We work with a lot of clients on projects for the web – web sites, email newsletter campaigns, blogs, social media, etc.  – and content is always a main concern. Content is important – some say it continues to reign as king.  Unfortunately, not all organizations have a solid …
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Facebook Marketing Statistics Your Brand Just Can’t Ignore

Facebook Marketing Statistics Your Brand Just Can’t Ignore | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Upgrade your social media marketing strategy with insight from these Facebook marketing statistics from our professional social media team.
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How to Use Hosted Blog Platforms for SEO & Content Distribution

How to Use Hosted Blog Platforms for SEO & Content Distribution | Business - Entrepreneurship - Marketing - Employement | Scoop.it

Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday.

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The Top 5 Things that Kill Customer Loyalty | Marketing Technology

The Top 5 Things that Kill Customer Loyalty | Marketing Technology | Business - Entrepreneurship - Marketing - Employement | Scoop.it
The Top 5 Things that Kill Customer Loyalty by Douglas Karr on Marketing Technology
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Pinterest: In-Store Mobile Shoppers’ Little Helper - eMarketer

Pinterest: In-Store Mobile Shoppers’ Little Helper - eMarketer | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Pinterest’s influence on users’ purchase decisions goes all the way to the store, especially among those on smartphones. According to recent research, more than two-thirds of Pinterest users have looked up pins via mobile phones while in-store, with mobile activities largely revolving around food and recipes, art and home products, and fashion and beauty items.
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Nearly Two in Three Millennials Block Ads - eMarketer

Nearly Two in Three Millennials Block Ads - eMarketer | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Ad blocking has been around for a long time, but digital advertisers and publishers are seeing it as an increasing problem. Research suggests that a solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
Kimberly Kachadoorian's insight:

hot hot topic trending on the web

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10 LinkedIn Profile Words Recruiters Must Avoid [INFOGRAPHIC]

10 LinkedIn Profile Words Recruiters Must Avoid [INFOGRAPHIC] | Business - Entrepreneurship - Marketing - Employement | Scoop.it
American recruiters are 'motivated', their Mexican counterparts are 'proactive' and in Brazil they're 'multinational'. What other words should be avoided?
Kimberly Kachadoorian's insight:

Recruiters and job seekers need to read.

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What are The Perks of Working From Home? [INFOGRAPHIC]

What are The Perks of Working From Home? [INFOGRAPHIC] | Business - Entrepreneurship - Marketing - Employement | Scoop.it
It's Sunday, so you may be catching up with some work. But do you work from home during the week? What are the perks of working from your front room or hom
Kimberly Kachadoorian's insight:

There are pros and cons to working from home.  This infographic nails it

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Your Guide to Building a Strong LinkedIn Profile [INFOGRAPHIC]

Your Guide to Building a Strong LinkedIn Profile [INFOGRAPHIC] | Business - Entrepreneurship - Marketing - Employement | Scoop.it
What should you include and what should you leave out on your LinkedIn profile? There are some must-haves and some big no-no's.
Kimberly Kachadoorian's insight:

LinkedIn is your strongest asset for initial impression

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Rescooped by Kimberly Kachadoorian from Craft Beer Industry
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When Beer Becomes Art - Stouts and Stilettos

When Beer Becomes Art - Stouts and Stilettos | Business - Entrepreneurship - Marketing - Employement | Scoop.it
In the world of digital living, there’s probably a gazillion craft beer photos floating around out there on Twitter, Facebook, Instagram and Tumblr. Just search on a variety of hashtags like #craftbeer, #drinkcraftnotcrap, #beergasm, #instabrew and even #girlslikebeer, just to name a few. Lots of folks are documenting their unique craft beer experience… including me! …

Via Ally Chialastri
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An Insider’s Guide to Digital Marketing Analytics

An Insider’s Guide to Digital Marketing Analytics | Business - Entrepreneurship - Marketing - Employement | Scoop.it

Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way:

If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops.

If you take a look at the image above, courtesy of Avinash Kaushik on Occam’s Razor, you’ll see a similar emphasis on “Big brains” and there just aren’t enough of them going around.

The state of digital marketing analytics today

Well, in 2015 we still find too few analysts trained in digital marketing analytics, especially when it comes to more advanced analytics. What passes for digital marketing analytics is also pretty dismal, amounting to little more than rudimentary vanity metrics.

If you look at interest in digital marketing analytics over time, you find the term first appeared in search in 2011, but searches exploded in 2013. Google forecasts continued steep growth in searches for digital marketing analytics based on the graph below from Google Trends.

 

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5 in 6 Social Messages Sent to Brands Are Ignored - AllTwitter

5 in 6 Social Messages Sent to Brands Are Ignored - AllTwitter | Business - Entrepreneurship - Marketing - Employement | Scoop.it

Over the past year the number of social messages sent to brands has increased by a pretty staggering 77 percent.

More specifically, customers are sending twice as many messages that actually require a responsefrom brands.

So: how many of those enquiries are being answered?

One in six. Yep, five in six social messages to brands go unanswered, says Sprout Social, who have additional findings from their Sprout Social Index in the visual below.

Kimberly Kachadoorian's insight:

I sent messages to several companies over the holiday via social media - only one was returned - immediately - they were monitoring their brand!

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Listen to the Voice of the Customer or stop doing business

Listen to the Voice of the Customer or stop doing business | Business - Entrepreneurship - Marketing - Employement | Scoop.it
The voice of the customer most of the time simply seems not taken into account at all. Why it should be and how you have to start doing it.
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Top Three Ways To Use Video In Your Facebook Marketing Strategy | Idea Girl Media

Top Three Ways To Use Video In Your Facebook Marketing Strategy | Idea Girl Media | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Are you considering implementing video in your Facebook marketing strategy? Here are the top three ways to use video and ignite your Facebook strategy plan.
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Facebook Marketing: Everything you should know about it

Facebook Marketing: Everything you should know about it | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Facebook Marketing is a big and growing business; Companies spend more than 8.5$ on Facebook ads in the second quarter of 2017 alone.
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How to Ace the 50 Most Common Interview Questions

How to Ace the 50 Most Common Interview Questions | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Most people’s biggest job-hunting fear is being put on the spot by oddball interview questions such as these (which are real):“Describe the color yellow to someone who’s blind.” – Spirit Airlines“If you were asked to unload a 747 full of jelly...

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Emily Rose's comment, December 30, 2016 6:17 AM
Great presentation!!! We have created a free online course with new trends and strategies on “Essentials of Interview” you can access course at http://bit.ly/FreeInterviewSkillsCourse
Gabrielle's curator insight, April 30, 2017 11:13 PM
future job interview/diversity project 
David Stapleton's curator insight, July 11, 2017 8:31 PM
Control the issues not visa versa
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Definitive Guide to Employee Advocate Marketing

Definitive Guide to Employee Advocate Marketing | Business - Entrepreneurship - Marketing - Employement | Scoop.it

7 Steps to Employee Advocate Success.

 

Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands use employee advocates to increase awareness, social engagement and new customers.

Research from Gallup shows, 50% of employees are already sharing on social media about their work (good), but a third of them are doing so without any training from their employer (bad).

So how can you drive results from employee advocates while mitigating risk? Download this detailed guide for everything you need to know for a successful employee advocate marketing program.

Download the free guide and checklist to learn:The critical steps to launch an employee advocate marketing programHow to engage employees in just 2 minutes/dayThe recommended timeline and steps to ensure the program drives your goals

Kimberly Kachadoorian's insight:

all employees should be a brand ambassador

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Generation Gap: Online Content Consumption and Age

Generation Gap: Online Content Consumption and Age | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Content - How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
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2015's Brands With The Most Loyal Customers

2015's Brands With The Most Loyal Customers | Business - Entrepreneurship - Marketing - Employement | Scoop.it

Apple AAPL +1.2%, AT&T T -0.49%, Hyundai, Ford, Avis, Domino’s, Dunkin’, Google GOOGL -0.76%, Konica Minolta , Discover and the NFL maintained their #1 category positions in very challenging category environments according to Brand Keys’ 19th Annual Customer Loyalty Engagement Index® (CLEI). Brands that were rated #1 in their categories for the first time included Air Canada , Facebook, Kellogg’s Nutri-Grain Breakfast Bars, Chipotle, Exxon Mobile, Nationwide, and Travelocity.

 

Ratings are based on a brand’s ability to meet customers’ ever-growing expectations better than the competition. Consumer expectations have increased by 28% across the 64 categories in this year’s survey. Meanwhile brands have only managed to improve their ability to satisfy consumers’ expectations by 7% this year. The really hard part is accurately measuring they gap between your brand and your category’s Ideal and then determining what emotional values can help your brand successfully fill it.

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It Pays to Ask Smart Questions at a Job #Interview - Wall Street Journal

It Pays to Ask Smart Questions at a Job #Interview - Wall Street Journal | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Job seekers spend all of their time preparing answers, but the questions that they ask can be as revealing to hiring managers.

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15 Nerve-racking #Job #Interview Questions and How to Answer Them | JobMob

15 Nerve-racking #Job #Interview Questions and How to Answer Them | JobMob | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Preparation is the zen of the job interview.

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Kimberly Kachadoorian's insight:

Love the ants...interviewing is nerve wrecking...read this it helps

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Chaquita Lewis's curator insight, June 18, 2015 11:19 PM

Have you ever been on a job interview and didn't know how to answer the questions being asked? Me too? Well I think this is helpful information check it out! 

Brandon Denton's comment, June 25, 2015 5:57 PM
While reading all of these questions, I noticed a common theme. This is that the interviewer wants to hear personal stories or experiences that you (the interviewee) has encountered before. This shows them that you have "been through the ringer" and are comfortable in otherwise uncomfortable situations.
David Stapleton's curator insight, July 11, 2017 8:32 PM
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How to add influencer marketing to your content strategy

How to add influencer marketing to your content strategy | Business - Entrepreneurship - Marketing - Employement | Scoop.it
The first, and possibly the most important step to developing a content marketing and influencer strategy is planning, of course.
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26 Online Marketing Terms Defined (Infographic)

26 Online Marketing Terms Defined (Infographic) | Business - Entrepreneurship - Marketing - Employement | Scoop.it

Do you understand what “influencer marketing” is? How about inbound marketing? Retargeting? It can be pretty confusing to keep everything straight which is why Wrike has developed this Online Marketing 101 Guide to help new marketers or non-marketers keep it all straight!

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Hervé Monier's curator insight, December 13, 2014 5:35 AM

Une très bonne infographie... et 25 définitions utiles sur l'e-marketing.

Frédéric Pressac's curator insight, December 13, 2014 6:06 AM

J'ai pas regardé toute les définitions, mais nous avons deja une bonne base pour nous comprendre.

 

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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A Roadmap to Greater Company Transparency [INFOGRAPHIC]

A Roadmap to Greater Company Transparency [INFOGRAPHIC] | Business - Entrepreneurship - Marketing - Employement | Scoop.it
The road to a more transparent company begins with a single step. After all, without organizational transparency, your employees could be working on all th
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Why Employees Change Jobs [INFOGRAPHIC]

Why Employees Change Jobs [INFOGRAPHIC] | Business - Entrepreneurship - Marketing - Employement | Scoop.it
Losing employees can be hard - so it's crucial to know what makes people want to change jobs. This infographic by LinkedIn gives more of an idea and unders
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