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VIDEO: LG's new phones have strange digital characters living inside of them

VIDEO: LG's new phones have strange digital characters living inside of them | Social Media | Scoop.it
Most smartphones look decidedly bland, so to set its new mid-range phones apart, LG is quite literally giving them some character. In Korea, LG is introducing the Aka line, a set of smartphones...

Via Peter Azzopardi
David Beekil's insight:

These new smart phones have a built in character with a personality. These phones are designed to appeal to certain characteristics of different people.

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Peter Azzopardi's curator insight, November 12, 2014 5:25 AM

These are the four personalities, according to CNET: there's a yellow phone, named Eggy, who falls in love easily; there's a white phone, named Wooky, who talks in slang; there's a blue phone, named Soul, who loves music and beer; and finally, there's the pink phone, YoYo, who is the only female character in the group

Leeza Trainor's comment, November 17, 2014 9:35 AM
This is very interesting. With how much technology has changed, it's not surprising that this is a reality now
Mike Benkoski's comment, November 17, 2014 12:50 PM
Thats not surprising to me. The way smart phones have evolved in just the past five years. It is smart to adapt smart phones with the personality of the users.
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Revisiting An Era When Pop Didn't Always Have Lyrics - NPR

Revisiting An Era When Pop Didn't Always Have Lyrics - NPR | Social Media | Scoop.it
It might be unthinkable now, but groups like The Ventures cracked Top 40 radio with instrumental tunes. The Nashville duo Steelism hopes to do the same today by focusing on memorable melodies.
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Growing Up Mobile: How Brands on Facebook Can Reach Younger Users

Growing Up Mobile: How Brands on Facebook Can Reach Younger Users | Social Media | Scoop.it
It’s important to approach youth with empathy and recognize the ways in which young people today are the same as previous generations. Coming of age is a period of growth, change and possibility. And much of this activity now plays out online. It’s important for your brand to find a role in helping young people in this transition. Develop content and campaigns that position your brand as a source of information, inspiration or validation.

Consider sharing stories of people who have defied the odds with their talent, innovation and entrepreneurship. Explore content and campaigns that empower this group to reach their own aspirations. And consider how your brand’s mission and products may align with encouraging this incredible optimism.
David Beekil's insight:

Social media has a big effect on our younger generation. Most people use social media to stay connected with friend and family or to feel like part of the community.

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Elsie Whitelock's curator insight, November 14, 2014 9:22 AM

Is your target 16-24 years old? This article is for you

Rachael Johnston's curator insight, December 7, 2014 5:40 PM

Kids now have grown up their whole lives with internet and social media. They've been brought up being able to be connected to people all around the world. 

For this reason, young teens now want to become more involved and want to know more about what is going on around the world. It is important for companies to remember this when trying to market to youth. Keep them interested, give them valuable content. They aren't impressed with online marketing, they need more substance.

Rescooped by David Beekil from newsyab
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Streaming music beast Spotify now has 50M listeners and 12.5M paying subscribers - Breaking news around the worldBreaking news around the world

Streaming music beast Spotify now has 50M listeners and 12.5M paying subscribers - Breaking news around the worldBreaking news around the world | Social Media | Scoop.it
Image Credit: Spotify Despite the backlash Spotify is getting over Taylor Swift’s decision to remove her entire library, Spotify remains the largest music service in the world. In a blog post published by Spotify CEO Daniel Ek, the company revealed that it now has 50 million monthly... http://www.newsyab.com/streaming-music-beast-spotify-now-has-50m-listeners-and-12-5m-paying-subscribers/

Via NewsYab
David Beekil's insight:

Spotify has become the worlds largest music service.

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