Measuring Social Media
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Rescooped by Betsy Dorsett from PR and Social Media Best Practices
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Social Media ROI: 14 Formulas to Measure Social Media Benefits

Social Media ROI: 14 Formulas to Measure Social Media Benefits | Measuring Social Media | Scoop.it
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!

Via Ryan Crowder
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Ryan Crowder's curator insight, February 26, 2013 4:40 PM

So here are some helpful ways to think about social measurement. Required readin folks.

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3 Content Optimization Questions That Google Analytics Can Answer

3 Content Optimization Questions That Google Analytics Can Answer | Measuring Social Media | Scoop.it
Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the righ...
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