Eight Key Points of Blue Ocean Strategy: INSEAD | M&A expert | Scoop.it

Here’s the essence of blue ocean strategy captured in eight key points. What is distinctive about blue ocean strategy as a theory? How is blue ocean strategy different from a classic differentiation strategy? Is it another form of low cost strategy? What’s the research process behind it? In the decade since Blue Ocean Strategy was first published, we’ve fielded thousands of such questions. Some executives want to understand how it addresses the issue of execution. Some ask what the strategy is based on. Others question whether the strategy will be effective in their industry. We heard certain questions again and again and, in response, have identified eight key points. Here we outline the essence of blue ocean strategy.