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Welcome in YOUR community! We face exciting challenges and have the opportunity to be part of a strong network, enabling synergies and empowerment. Let's share and keep thinking Digital! Isabelle Faggianelli, Digital Business Development
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Facebook Debuts Hashtags, Urges Advertisers to Use Them

Facebook Debuts Hashtags, Urges Advertisers to Use Them | Digital Community | Scoop.it
Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move.
Isabelle 's insight:

Hashtags, which are hugely popular on Twitter (and, to lesser extents, Instagram and Google+), should theoretically make the social media giant more conversational and could have significant search engine optimization implications.

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For the first time, a third of American adults own tablet computers | Pew Internet & American Life Project

For the first time, a third of American adults own tablet computers | Pew Internet & American Life Project | Digital Community | Scoop.it
For the first time, a third of American adults own tablet computers | Pew Internet & American Life Project
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Points - The World's Most Advanced Street Sign

Isabelle 's insight:

Points by futuristic product development studio Breakfast is a new kind of street sign that dynamically rotates towards the direction of the real-time content it is showing.

 

The directional street sign consists of 3 separate arms pointing in different directions, each containing a LED display that shows specific text or graphics about a nearby destination. Depending on the actual location of the content it displays, each arm is able to rotate endlessly around 360° degrees. The content varies depending on what passers-by select via a list of buttons, ranging from public transport arrival times nearby to the content and actual location of Twitter messages.

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Mobile Marketer's Classic Guide to Mobile Creative - Classic Guides - Luxury Daily

Mobile Marketer's Classic Guide to Mobile Creative - Classic Guides - Luxury Daily | Digital Community | Scoop.it
Isabelle 's insight:

Creative is not easy to execute on mobile given limited real estate on smartphones and tablets. For example, banner ads on mobile Web sites and applications have little room to showcase visual, brand name and call to action – if all three can fit. It gets easier on seven- eight- and 10-inch tablet screens.

 

Advertising is all about capturing the target audience’s attention and getting them to follow the call to action. That is tough regardless of channel. But mobile’s special qualities – always-on, location aware and portability – are big plusses for mobile ads.

 

That said, it is still early days for mobile creative development. Advertising agencies and service providers are doing their level best to help marketers – both brands and retailers – with creative tips and suggestions.

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A Reality TV Show, Minus the TV

A Reality TV Show, Minus the TV | Digital Community | Scoop.it
A new reality show, called Summer Break, will play out only on social-media sites, such as Twitter, Instagram and YouTube. The program, produced by Chernin Group, will be posted in 60-second daily episodes.
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3D printing fashion article from Print Shift

3D printing fashion article from Print Shift | Digital Community | Scoop.it
3D printing in haute couture, footwear and accessories in this fashion article by Claire Barrett from Print Shift.
Isabelle 's insight:

Despite resistance, 3D printing is infiltrating the world of fashion – and it’s tech-savvy youngsters who are setting the pace.

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L2 Multichannel Retail 2013

L2 Multichannel Retail 2013 | Digital Community | Scoop.it
Isabelle 's insight:

The L2 Intelligence Report: Multichannel Retail report analyzes how 79 prestige retailers and brands are using digital to drive customers to brick-and-mortar channels. By examining email, site, mobile, and search data, L2 attempts to determine the brands and best practices that are removing organizational and technological barriers and delivering a true multichannel experience.

 

Download the full report and the Snapshot in our Voices community !

http://bit.ly/1134SpI

 

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Selfridges launches Click&Collect ahead of move to sell overseas - Altavia Watch

Selfridges launches Click&Collect ahead of move to sell overseas - Altavia Watch | Digital Community | Scoop.it
Isabelle 's insight:

Selfridges is launching a Click&Collect service this week, with what it says is one of the earliest collection times on offer in the UK.The launch comes ahead of a planned global expansion of Selfridges‘ ecommerce business later this year.

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