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Why Generation Y Loves Luxury Brands

Why Generation Y Loves Luxury Brands | Luxury industry | Scoop.it
Generation Y Demands Luxury At A Bargain Price
The baby boomer generation born between 1946 and 1964 has been the economic equivalent of a 2000 pound gorilla for at least the past 30 years.

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Moët & Chandon's global photo contest fuses brand image with celebration - Luxury Daily - Multichannel

Moët & Chandon's global photo contest fuses brand image with celebration - Luxury Daily - Multichannel | Luxury industry | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, October 22, 2013 1:32 PM

It's important for Brands to engage their customers.

 

Here is an example of Moet & Chandon using social media channels for customers to share their success stories via photos. In return, weekly drawings take place.

 

Roger Federer certainly enjoyed a stellar career, would he be the person you would have chosen as your brand ambassador?

 

I like the brand association to "Success", looking forward to learn more on the response rate of the campaign.

Share your thoughts. 

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Longchamp implante des tablettes en boutique pour personnaliser ses sacs

Longchamp implante des tablettes en boutique pour personnaliser ses sacs | Luxury industry | Scoop.it

Via Nicolas Prigent, Davy Dauvergne, Raphaël Malka, Karim Bouhajeb
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Karim Bouhajeb's curator insight, May 21, 2014 1:12 PM

A l’occasion des vingt ans de son sac iconique, le Pliage, Longchamp a décidé d’innover en permettant à ses clients de personnaliser leur modèle depuis une tablette directement en points de vente. Depuis 2003, les clients de la marque de maroquinerie peuvent déjà personnaliser leur sac sur le site marchand de la marque. Désormais, ils peuvent également le faire dans 25 points de vente en Europe. 

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Burberry includes consumers in Shanghai journey with social media - Luxury Daily - Internet

Burberry includes consumers in Shanghai journey with social media - Luxury Daily - Internet | Luxury industry | Scoop.it

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Karim Bouhajeb's curator insight, April 27, 2014 5:11 AM

British fashion label Burberry is celebrating the opening of its Shanghai flagship store with an immersive theatrical event. To connect with consumers in the store’s market, the brand will be posting content on Chinese messaging platform WeChat, with which Burberry has a digital innovation partnership. Leading up to the event, Burberry has included its global followers in the preparation, posting a series of photos of the journey from London to Shanghai.

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Why Luxury Brands Are Going for Discreet Labeling

Why Luxury Brands Are Going for Discreet Labeling | Luxury industry | Scoop.it
Many luxury houses are dropping logos that shout, even though these logos have been the very pillars of their success. Why are we witnessing a more discreet tone in this space? More importantly, will this strategy bear fruit? - Fani Kelesidou - The Business

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GMS's curator insight, April 1, 2014 9:35 AM

To protect itself, the "true luxury" world created new sensibilities by promoting a new kind of luxury -- one that's focused on the intangible and moves toward more discreet and unique experiences. Slowly but surely, the luxury territory is abandoning previous ideals and many new and different views are emerging.

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i Luxury Brands e le Apps

i Luxury Brands e le Apps | Luxury industry | Scoop.it
Per il coinvolgimento dei consumatori, i Luxury Brands devono necessariamente riconoscere l'impatto dei progressi tecnici nel settore mobile e trovare un modo ricercato, raffinato e intelligente di relazionarsi attraverso ...
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Eataly opens gastronomic megastore in Milan on way to listing - Reuters

Eataly opens gastronomic megastore in Milan on way to listing - Reuters | Luxury industry | Scoop.it
The Malay Mail Online Eataly opens gastronomic megastore in Milan on way to listing Reuters Eataly, which began with the idea that there should be a place to buy, eat and study high-quality Italian food and wine, has 25 food emporiums in the United...
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Prada compra l'80% di Marchesi, storica pasticceria milanese - Quotidiano.net

Prada compra l'80% di Marchesi, storica pasticceria milanese - Quotidiano.net | Luxury industry | Scoop.it
Quotidiano.net Prada compra l'80% di Marchesi, storica pasticceria milanese Quotidiano.net E così l'affare è concluso, il lusso made in Italy espora anche questa dimensione del luxury food: lo sviluppo di Marchesi con Prada, secondo le intenzioni...
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Buyers react to Paris Fashion Week, Fabergé, Karl ... - Luxury Daily

Buyers react to Paris Fashion Week, Fabergé, Karl ... - Luxury Daily | Luxury industry | Scoop.it
Today in luxury marketing: Outerwear, embellishments shine for buyers in Paris The international marathon of fashion weeks ended on a high note in Paris, with retailers lauding shows that were as business-minded as they ...
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Fashion Season: What's the secret to longtime luxury brand Louis Vutton's success?

LVMH CEO Bernard Arnault talks exclusively to CNN about the history of Louis Vuitton, and the secret of its success.
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Number of luxury consumers to reach 440 million by 2020: BCG - Luxury Daily

Number of luxury consumers to reach 440 million by 2020: BCG - Luxury Daily | Luxury industry | Scoop.it
Number of luxury consumers to reach 440 million by 2020: BCG Luxury Daily Luxury consumption will grow organically over the next 10 years with overall spending growing from approximately $985.5 billion today to almost $1.2 trillion in 2020,...
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Van Cleef & Arpels looks to astronomy for $333K watch - Luxury Daily - Internet

Van Cleef & Arpels looks to astronomy for $333K watch - Luxury Daily - Internet | Luxury industry | Scoop.it

France’s Van Cleef & Arpels is exploring the cosmos with a dual social video approach that traverses the jeweler’s celestial inspirations and its core values.


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GMS's curator insight, February 4, 2014 10:15 AM

The first Facebook video focuses on Van Cleef & Arpels’ Midnight Planétarium wristwatch and its relation to astronomy, while the second examines the brand’s overall relationship with what it calls “Poetic Astronomy.” By creating coupled videos that support both a product and the brand’s DNA, consumers will have a better understanding of Van Cleef & Arpels’ creative process.

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Dolce & Gabbana prepares for spring blooms with Dolce fragrance - Luxury Daily - Multichannel

Dolce & Gabbana prepares for spring blooms with Dolce fragrance - Luxury Daily - Multichannel | Luxury industry | Scoop.it

Italian atelier Dolce & Gabbana is paying homage to perfumers and their craft with a campaign for its latest fragrance, Dolce.


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GMS's curator insight, February 13, 2014 6:54 AM

“The brand must position the product in a compelling way that is not dependent on its most discerning factor: smell,” said Amanda Rue, strategist at Carrot Creative, New York. ”The showcase of the white amaryllis flower creates a distinction that is rare and special in the luxury fragrance category.

“It adds more flavor and differentiation to the product story and enhances its positioning in the category,” she said.

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My Favorite Pick Among the Luxury Brand Stocks

My Favorite Pick Among the Luxury Brand Stocks | Luxury industry | Scoop.it
Success in the retail sector is all about image, marketing, the brand, and having the right people to execute on the strategy.
J. C. Penney Company, Inc.

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Top 10 luxury brand mobile apps of the year – Luxury Daily

Top 10 luxury brand mobile apps of the year – Luxury Daily | Luxury industry | Scoop.it
Saks Fifth Avenue's Stylewhile app Chanel is 2013 Luxury Marketer of the Year Chanel is Luxury Daily’s 2013 Luxury Marketer of the Year for the measured attention it paid to multiple consumer segments, its strong use of video and its advertising...

   


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Thomas Faltin's curator insight, December 31, 2013 1:44 PM

add your insight...

   
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Gucci's Chime for Change aims to use technology to spark social change

Gucci's Chime for Change aims to use technology to spark social change | Luxury industry | Scoop.it

Gucci has been a forerunner in the digital space and the brand’s charitable campaigns are regarded as progressive, even in the luxury sector. A well-conceived charitable initiative allows for dialogue on subjects that can boost a brand’s credibility, which can lead to even more socially responsible activities.


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GMS's curator insight, April 9, 2014 8:18 AM

“We realized consumers are more sophisticated in how they look at philanthropy and social responsibilities,” Mr. Triefus said. “Consumers want to be part of an ongoing commitment.”

By uniting behind a common cause, Gucci connected with its consumers on a higher level, while also having an opportunity to further the cause of its partners.

 

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Gucci counsel says consumer consent essential in mobile marketing - Luxury Daily - Legal/privacy

Gucci counsel says consumer consent essential in mobile marketing - Luxury Daily - Legal/privacy | Luxury industry | Scoop.it

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Karim Bouhajeb's curator insight, April 30, 2014 12:50 PM

Gucci is working to engage consumers more on the app front. Gucci Style app continuously evolves to include new content, collections and trends, while the sales associate version of the app aims to create a better in-store shopping experience. Engagement is key for Gucci in the mobile space and the brand has been successful through its its newly launched mobile app.

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Tom Ford creates omnichannel shopping experience with ecommerce site

Tom Ford creates omnichannel shopping experience with ecommerce site | Luxury industry | Scoop.it

U.S. fashion label Tom Ford has added another direct-operated store to its 98 retail locations in the form of a new ecommerce feature on its Web site.


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GMS's curator insight, March 26, 2014 5:21 AM

“The brand’s motive in creating an ecommerce site is probably not just about selling products, but rather using these products to tell the Tom Ford brand story in digital,” said Angeline Vuong, strategy lead at Huge, Los Angeles.

“For many brands, ecommerce is also a marketing tool,” she said. “It’s about creating the most luxurious, compelling brand experience. You just also happen to be able to buy products on it.”

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Going Green : The Future of Luxury

It is a challenging time for the luxury industry, with the economic downturn threatening sales, and a growing awareness of real social and environmental chal...
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Luxury and Indulgence Is Back in Food and Redefining Trends in Hospitality

Luxury and Indulgence Is Back in Food and Redefining Trends in Hospitality | Luxury industry | Scoop.it
Luxury is back in food, and redefining trends in the hotel and restaurant business. Post-recession dining is definitely going all in for opulence — costly tasting menus, chicken priced like ...

Via Alexandre Guapyassu
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Porsche Design Milano via della Spiga: inaugurato il primo flagship ... - Blogosfere (Blog)

Porsche Design Milano via della Spiga: inaugurato il primo flagship ... - Blogosfere (Blog) | Luxury industry | Scoop.it
Porsche Design Milano via della Spiga: inaugurato il primo flagship ...
Blogosfere (Blog)
Porsche Design Group ha aperto il suo primo flagship store in Italia, a Milano.
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Furla corre (+7%) come luxury brand - MF Fashion

Furla corre (+7%) come luxury brand - MF Fashion | Luxury industry | Scoop.it
Furla corre (+7%) come luxury brand MF Fashion Tutti i mercati, compresa l'Italia in progressione dell'8%, e tutti i canali di vendita hanno contribuito a questa crescita, definita da Eraldo Poletto, amministratore delegato del brand di accessori...
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Fendi, Dior show off handbags to accompany fashions in March Tatler - Luxury Daily

Fendi, Dior show off handbags to accompany fashions in March Tatler - Luxury Daily | Luxury industry | Scoop.it
Luxury Daily Fendi, Dior show off handbags to accompany fashions in March Tatler Luxury Daily For example, luxury advertisers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair's 20th annual “Hollywood” issue by promoting...
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Lancôme, Estée Lauder make top 10 in France Beauty report: L2 - Luxury Daily

Lancôme, Estée Lauder make top 10 in France Beauty report: L2 - Luxury Daily | Luxury industry | Scoop.it
Lancôme, Estée Lauder make top 10 in France Beauty report: L2 Luxury Daily Luxury fashion brands such as Michael Kors, Burberry, Louis Vuitton and Marc Jacobs have emerged as dominant Instagram players, suggesting that Instagram is ideal for an...
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Stuart Weitzman offers customization of red carpet pump during award season - Luxury Daily - Internet

Stuart Weitzman offers customization of red carpet pump during award season - Luxury Daily - Internet | Luxury industry | Scoop.it

From Feb. 12 to March 12, consumers can create their own version of the brand’s “Nudist” pump, choosing their own colors and heel height. This interactive shopping experience will be able to engage both consumers and aspirational fans of the brand, who will play with the design program on Stuart Weitzman’s Web site.


Via GMS
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GMS's curator insight, February 13, 2014 6:54 AM

“In all our years, we have never seen such a fast demand develop amongst celebrities for one style,” said Wayne Kulkin, CEO of Stuart Weitzman, New York. “Consistently the Nudist was a style mainly for red carpet and award shows, but then we saw they started to use for their personal lives.

“When you come upon an item with such cross over, we would be crazy not to offer it to our loyal Stuart Weitzman customer base,” he said. “It’s much more fun offering 12 flavors than just vanilla and chocolate.”