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Chinese consumers' taste for luxury brands are evolving - South China Morning Post

Chinese consumers' taste for luxury brands are evolving - South China Morning Post | luxury | Scoop.it
Jing Daily
Chinese consumers' taste for luxury brands are evolving
South China Morning Post
The report showed that cars remained the most searched-for luxury goods segment on the mainland, making up 53.5 per cent share of the data surveyed.
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Luxury sales to ease, but good news on horizon - Jeweller Magazine

Luxury sales to ease, but good news on horizon - Jeweller Magazine | luxury | Scoop.it
Luxury sales to ease, but good news on horizon Jeweller Magazine The findings come from a new report titled, Luxury Goods Worldwide Market Study, Spring 2013 Update, which was conducted by world-wide business consultancy, US-based Bain & Company,...
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Top 10 luxury brand digital marketers of Q1

Top 10 luxury brand digital marketers of Q1 | luxury | Scoop.it

The Web's 10 savviest luxury brands
SUMMARY: Luxury Daily offers its rundown of the 10 best digital marketing campaigns of the year to date. Burberry earns honors for a personalizable mobile campaign to support its autumn/winter collection, and Chanel is honored for using microsites to tell its brand story. Meanwhile, Porsche celebrated its 5 million Facebook fans by crowdsourcing the design of a 911 Carrera 4S.

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Thomai Serdari's curator insight, June 24, 2013 9:13 PM

#LuxuryDaily, #luxury, #digitalmarketing

margot ferri's curator insight, November 18, 2013 6:38 AM

Burberry is always the top!

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88pc of smartphone shoppers have negative experiences: report - Luxury Daily - Research

88pc of smartphone shoppers have negative experiences: report - Luxury Daily - Research | luxury | Scoop.it

Via Stephane Papeil-Lalande
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Stephane Papeil-Lalande's curator insight, June 24, 2013 9:55 AM

Mobile shopping is increasingly an area of competitive advantage for retailers who get it right, according to a new report from Skava that shows 88 percent of smartphone shoppers have negative experiences.

 
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Luxury brands leveraging digital and mobile technologies to drive consumers into their retail locations.

Luxury brands leveraging digital and mobile technologies to drive consumers into their retail locations. | luxury | Scoop.it

Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.


Via Nicolas Prigent
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Joseph Ruiz's curator insight, June 19, 2013 4:15 PM

email is a key tool