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Rescooped by Amélia Labautière from Luxe & Tendances
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Influencia - Tendances - Perspectives 2013 : tous les voyants du luxe seront-ils couleur émeraude ?

Influencia - Tendances - Perspectives 2013 : tous les voyants du luxe seront-ils couleur émeraude ? | Luxury marketing | Scoop.it
Quelles sont les grandes tendances digitales et marketing d’aujourd’hui ou de demain dans le luxe?

Via Marine Lucas
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Cartier warns on luxury growth: News from Warc.com

Cartier warns on luxury growth: News from Warc.com | Luxury marketing | Scoop.it

PARIS: Global luxury brands might not be able to maintain their double-digit growth rates in the years ahead, the CEO of Cartier has suggested.


Via Tim Spencer
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How luxury brands are using social media

How luxury brands are using social media | Luxury marketing | Scoop.it

Before asking the obvious question - how are luxury brands are using social media, it’s worth looking at the question, do they actually need it in the first place?

Some may argue that by their very definition, luxury brands are about exclusivity. Social media on the other hand is all about reaching the largest audience possible. At first glance, the two don’t necessarily go hand in hand.


Via Tim Spencer
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How we use social media in emergencies

How we use social media in emergencies | Luxury marketing | Scoop.it
How we use social media in emergencies (infographic)...

Via Lorena Biret
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At Wavefront we are a company that is expanding our client base with the Powerwave brand name technology for EOR.
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Lorre White, The Guru of Luxury: A recent interview of Lorre White by ...

Lorre White, The Guru of Luxury: A recent interview of Lorre White by ... | Luxury marketing | Scoop.it
Sybarite – Covering Luxury, Business, Entertainment and Lifestyle A Conversation with Lorre White, The 'Luxury Guru' February 19, 2012 By Sybarite in Digital, Fashion, high net worth, HNWI, Lambourghini, Lorre White, Luxury, ...
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Luxury Brands’ Love-Hate Relationship with Digital Marketing [Infographic]

Luxury Brands’ Love-Hate Relationship with Digital Marketing [Infographic] | Luxury marketing | Scoop.it
The allure of luxury brands is that they’re ultra-exclusive, while the appeal of digital marketing is that it’s all-inclusive.
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Réseaux sociaux grand public : comment mesurer l'efficacité d'une ...

Réseaux sociaux grand public : comment mesurer l'efficacité d'une ... | Luxury marketing | Scoop.it
... vient de s'y associer sur un réseau social. Cette information est encore plus vérifiée pour le secteur du luxe : celui qui « like » le nouveau sac Hermès, ne l'achètera pas forcément… ... Spirale Marketing.
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The Yin & Yang of Inbound Marketing [Infographic]

The Yin & Yang of Inbound Marketing [Infographic] | Luxury marketing | Scoop.it

A key concept in Daoist philosophy, “Yin and Yang” (“shadow and light”) describes forces that are opposites, yet complementary. Social media and search can be described as the Yin and Y...


Via Anthony Burke, Marine Lucas
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10 Reasons Business Blogging is Better than Facebook [Infographic] | Social Media Today

10 Reasons Business Blogging is Better than Facebook [Infographic] | Social Media Today | Luxury marketing | Scoop.it
This Friday’s infographic compares business blogging with Facebook and builds a case as to why blogging is the better marketing strategy.

Via Alex Butler
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Cartier warns on luxury growth: News from Warc.com

Cartier warns on luxury growth: News from Warc.com | Luxury marketing | Scoop.it

PARIS: Global luxury brands might not be able to maintain their double-digit growth rates in the years ahead, the CEO of Cartier has suggested.


Via Tim Spencer
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The Anime Economy - Part 3: Digital Pennies - Anime News Network

The Anime Economy - Part 3: Digital Pennies - Anime News Network | Luxury marketing | Scoop.it
The Anime Economy - Part 3: Digital PenniesAnime News Networkby Justin Sevakis, Mar 9th 2012 Anime has always appealed to the nerdy, the intellectually curious, and the technically savvy, and from the earliest days of American anime fandom we've...
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Facebook Timeline positions Burberry, Louis Vuitton as storytellers

Facebook Timeline positions Burberry, Louis Vuitton as storytellers | Luxury marketing | Scoop.it
Burberry's Timeline
The new Facebook Timeline feature is being used by storied luxury labels including Burberry, Louis Vuitton, Tiffany & Co. and Lexus as a storytelling device for their fanbases.
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How to sell luxury brands in lean occasions – Read About Italy

... online marketing, research, apps and video when needed for connecting using the client. The important thing to success of recent digital platforms for connecting using the customer of luxury brands is targeting.
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Worst of times prove best for luxury brands - CNN.com

Worst of times prove best for luxury brands - CNN.com | Luxury marketing | Scoop.it
Luxury brands, including fashion label Burberry and vehicle manufacturer Rolls-Royce, have all enjoyed bumper years largely thanks to Chinese consumers.
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