Lucky's pick
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Lucky's pick
Different and interesting articles
Curated by sulekha
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Rescooped by sulekha from Just Story It!

Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul

Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul | Lucky's pick |
The Honest Tea founders raised eyebrows when they sold their company to Coke for millions of dollars.

Via Dr. Karen Dietz
Dr. Karen Dietz's curator insight, July 11, 2013 3:32 PM

Aaarrggghhh!! I want to know the end of the story! But I have to wait until it's published in September 2013.

Now here is brilliant biz storytelling! The Honest Tea founders tell their story of how they sold their business to Coca-Cola as a graphic novel (comic book form). This post shares an excerpt of their story and it's a cliff-hanger. I can hardly wait to find out what happened and hear how the story ends. I'm counting down the days until the book comes out.

So the company creates their story as a graphic novel, publishes a part of it on the web, doesn't share the end, and readers defnitely want to hear how it turns out. Think they'll buy the book? Oh yeah!

Take some lessons here. Let your creativity kick in and create something similar. Your audience will love it. And keep having fun (storytelling is fun BTW, if you haven't figured that out yet)! :)

This review was written by Karen Dietz for her curated content on business storytelling

Rescooped by sulekha from SocialMedia_me!

Agencies Start to Get Really Anti-Social

Agencies Start to Get Really Anti-Social | Lucky's pick |
Once a sought-after label, social marketers say it's now too limiting...

Via Alessandro Rea
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Rescooped by sulekha from MarketingHits!

Why Your Content Must Spring Legs and Walk Around The World

Why Your Content Must Spring Legs and Walk Around The World | Lucky's pick |

This piece is from Convince&Convert, I selected it because it addresses a challenge that those of us who create or curate content face on a daily basis - how do we make our content socialable?


Here's an excerpt:


We know how difficult it can be to find balance between intrigue and usefulness. We understand that it is much easier to talk about or simply develop a tool than it is to create a talkable tool.


Meanwhile, there is a realization that we need to develop a hybrid content marketing solution – one that is social and has substance.

Socialable content has to invite discussion, create a call to action, while informing people.

Here are some highlights:


Give your content youtility:


**Answer common questions. Does your website have a FAQ section?


**Why not translate that into useful, shareable content?


**Ask your consumer base what they need. What better way to find out what appeals to your customers than simply asking them.


Make Your Content Talkable:


**Make your content human. Sometimes utilities can fall flat if we don’t offer a way to show how they can and have impacted others


**Provide testimonials and attach real stories to your utilities so your audience can identify with their purpose.


**Add bits of entertainment, humor, fun. Is your content just boring?


**Give it elements that people would actually want to share and talk about. Simply add the ability to share. Creating something useful is more than half the battle. Often times, we just forget to let our audience spread the word.


**Allow and encourage your customers to share.


**By combining the effects of content that is worthy of chatter and extremely useful, we can create a harmonious content marketing program.


**Above all, try to avoid creating drab content that lacks both utility and appeal.

Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: []

Marty Note - Great Scoop by Jan, a trusted source.

Via janlgordon, John van den Brink, Martin (Marty) Smith, Brian Yanish -
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Scooped by sulekha!

Fun Free Giant Goldfish Pet

Fun Free Giant Goldfish Pet | Lucky's pick |
Free giant goldfish pet which can follow avatars and roam around freely plus it has a funny riding animation from WildHeart Kidd or S-shop at the Toyota Summer Festival. Thanks mikayla!
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