Luca Tomei
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Luca Tomei
A collection of articles about UX, Usability, E-commerce, Seo & Web Marketing
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Caffè Carbonelli, leader nell'e-commerce - Data manager online

Caffè Carbonelli, leader nell'e-commerce - Data manager online | Luca Tomei | Scoop.it
Caffè Carbonelli, leader nell'e-commerceData manager onlineLuca Carbonelli, è un ragazzo come tanti, innamorato della tecnologia e del marketing, la differenza con gli altri è che lui grazie alla sua passione ha saputo trasformare una piccola...
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Musica: la playlist che ti cambia la vita. Tutte le canzoni ... - Psychology

Musica: la playlist che ti cambia la vita. Tutte le canzoni ... - Psychology | Luca Tomei | Scoop.it
E' la musica, la migliore terapia al mondo . E già, perché che si tratti di Frank Sinatra o di martellante gruppo punk-rock, i cantanti possono illuminare la nostra giornata, motivare e aumentare la concentrazione.
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87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT] - AllTwitter

87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT] - AllTwitter | Luca Tomei | Scoop.it
87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT] (87% Of UK Businesses Will Invest More In Social Media In 2012 [REPORT] - AllTwitter http://t.co/vqrJzMZm via ...
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Seven UX Best Practices of Community Design | UX Magazine

Seven UX Best Practices of Community Design | UX Magazine | Luca Tomei | Scoop.it
Seven UX Best Practices of Community Design | UX Magazine http://t.co/JaBB3uZH...
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Nuovo e-commerce per celiachia ed intolleranze alimentari

Nuovo e-commerce per celiachia ed intolleranze alimentari | Luca Tomei | Scoop.it
Nuovo e-commerce per celiachia ed intolleranze alimentari.
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Griffati.it e la crescita dell'e-commerce - Corriere della Sera

Griffati.it e la crescita dell'e-commerce - Corriere della Sera | Luca Tomei | Scoop.it
Griffati.it e la crescita dell'e-commerceCorriere della SeraNonostante la recessione, e soprattutto per questo oggettivo motivo, va sottolineato che l'e-commerce sta andando benone.
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71% More Likely to Purchase Based on Social Media Referrals [Infographic] @inboundcommerce

71% More Likely to Purchase Based on Social Media Referrals [Infographic]  @inboundcommerce | Luca Tomei | Scoop.it
Ecommerce inbound marketing infographic illustrating the importance of inbound marketing for ecommerce in 2012.

Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention. Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses. Ecommerce inbound marketing makes it possible for online stores to take advantage of the emerging social revolution by gravitating consumers to their own brands and products, driving organic and social media traffic and sales, lowering COCA, and increasing the adoption of customer retention along the way.

The below infographic design from Killer Infographics is a great illustration of the importance of ecommerce inbound marketing. Feel free to use the embed code for this infographic below if you'd like to publish it to your website or blog and share your own analysis or discussion. Enjoy!


Via maxOz
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Why Facebook and Twitter Don't Mean a Dang Thing for Online Success in Certain Industries

Why Facebook and Twitter Don't Mean a Dang Thing for Online Success in Certain Industries | Luca Tomei | Scoop.it
I’ve come to the conclusion that the most overvalued number in all of social media and marketing is that of total ‘tweets’ and Facebook ‘likes’ when it comes to blog posts.
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A/B testing case study: removing navigation menu increased conversions by 100%

A/B testing case study: removing navigation menu increased conversions by 100% | Luca Tomei | Scoop.it
Usually navigation menus are common across all pages of a website. But, should you have navigation menu on a landing page as well?
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Sito aziendale e e-commerce: le opportunità di crescita per l'azienda - La Stampa

Sito aziendale e e-commerce: le opportunità di crescita per l'azienda - La Stampa | Luca Tomei | Scoop.it
La StampaSito aziendale e e-commerce: le opportunità di crescita per l'aziendaLa StampaIl sito aziendale e il commercio elettronico rappresentano due grandi opportunità per allargare i propri confini e trovare nuovi clienti.
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RETAILERS: eCommerce alle stelle negli USA, ma ancora scarse le ...

Il mercato eCommerce americano vola su livelli mai raggiunti in passato, grazie ad una stagione pre-natalizia che sembra tirare bene ed una crisi economica che spinge il consumatore alla ricerca delle offerte migliori ai ...
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Usability Best Practices For eCommerce Websites | SpyreStudios

Usability Best Practices For eCommerce Websites | SpyreStudios | Luca Tomei | Scoop.it
Usability – a term that we hear almost everywhere we go on the web and for good reason. Good usability can mean the difference between one site’s success and the downfall of another.
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Social media job hunting: trovare lavoro grazie al web 2.0 - Ninja Marketing

Social media job hunting: trovare lavoro grazie al web 2.0 - Ninja Marketing | Luca Tomei | Scoop.it
Ninja MarketingSocial media job hunting: trovare lavoro grazie al web 2.0Ninja MarketingQuesto articolo è realizzato in collaborazione con il Ninja Master Online, il master online firmato Ninja Academy.
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eBay strizza l'occhio ai negozi dell'elettronica di consumo - businesspeople.it

eBay strizza l'occhio ai negozi dell'elettronica di consumo - businesspeople.it | Luca Tomei | Scoop.it
businesspeople.iteBay strizza l'occhio ai negozi dell'elettronica di consumobusinesspeople.itIl colosso di vendite online presenterà al Ces una nuova strategia dedicata ai negozi privi di un sito e-commerce.
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Report: $31 Billion In "M-Commerce" By 2015

Report: $31 Billion In "M-Commerce" By 2015 | Luca Tomei | Scoop.it
Holiday 2011 is being hailed by many as a kind of breakthrough for so-called “m-commerce”: people buying things on smartphones and tablets.
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Insurance, più investimenti in soluzioni analitiche e mobile - Mercato - Lineaedp - MAT Edizioni

Insurance, più investimenti in soluzioni analitiche e mobile - Mercato - Lineaedp - MAT Edizioni | Luca Tomei | Scoop.it
 Le compagnie di assicurazione hanno difficoltà di accesso ai dati e pochi servizi mobile: per questo aumenteranno la propria spesa It nei prossimi tre anni.
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Tra e-commerce e pdv non c'è antitesi - Il Sole 24 Ore

Tra e-commerce e pdv non c'è antitesi - Il Sole 24 Ore | Luca Tomei | Scoop.it
Il Sole 24 OreTra e-commerce e pdv non c'è antitesiIl Sole 24 OreLa sfida oggi è capire come i nuovi campioni dell'e-commerce cambieranno il mondo del retail tradizionale.
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Upselling is 20 times more effective than cross-selling online

Upselling is 20 times more effective than cross-selling online | Luca Tomei | Scoop.it
Upselling on e-commerce sites performs 20 times better than cross-selling, according to new research from PredictiveIntent.
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La distanza tra Marte e Venere. … | Psychology

La distanza tra Marte e Venere. … | Psychology | Luca Tomei | Scoop.it
Così, se abbiamo visto che le donne sono (sarebbero) portate a lagnarsi di più, uno studio italiano condotto dal dottor Marco Del Giudice, psicologo dell'Università di Torino, e dal dottor Paul Irwing, dell'Università di Manchester, ristabilisce il...
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10 Best Practices For Alcohol Brands On Facebook

10 Best Practices For Alcohol Brands On Facebook | Luca Tomei | Scoop.it
Drinking alcohol is one of the most social activities people partake in. Therefore, it's ideal for alcohol brands to have a significant presence on Facebook and other social networks.
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Wireframe that First: The Role of UX in Agencies | Note & Point

Wireframe that First: The Role of UX in Agencies | Note & Point | Luca Tomei | Scoop.it
It's been a bit since we've thrown a sketched presentation out there. Definitely wouldn't work well in many situations but there are a few audiences it would be perfect for.
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eCOMMERCE: siti web di giocattoli e gadget elettronici i più ... - Key4biz

eCOMMERCE: siti web di giocattoli e gadget elettronici i più ... - Key4biz | Luca Tomei | Scoop.it
eCOMMERCE: siti web di giocattoli e gadget elettronici i più ...Key4bizIl mercato eCommerce americano ha registrato un vero e proprio boom di vendite online e di utenti a novembre 2011, con un ottimo prosieguo anche nelle ultime settimane di...
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Lo Shopping online padrone delle feste | La tua Notizia

Lo Shopping online padrone delle feste | La tua Notizia | Luca Tomei | Scoop.it
Uno studio di Experian evidenzia l'ulteriore crescita dell'e-Commerce nella corsa ai regali natalizi (+3% sul 2010), per una spesa stimata intorno ai 4 miliardi.
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The User Interface is the Means, Not the Ends - UX Movement

The User Interface is the Means, Not the Ends - UX Movement | Luca Tomei | Scoop.it
Designers pride themselves on the interfaces they design. It's natural to think what one is working on is important. But sometimes designers can get so lost in the interface they forget that it's for the user, not them.
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The New Room Effect: Usability Is About Comfort | SpyreStudios

The New Room Effect: Usability Is About Comfort | SpyreStudios | Luca Tomei | Scoop.it
Over the years, I have read probably hundreds of usability tips and tricks. They all seem to give generally decent advice that are all blanket statements about usability.
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