Millennials Make Hotels Rethink How They Do Loyalty Programs | Loyalty Programs |

With brand loyalty ebbing as the age of the average guest skews younger, winning a hotel booking is becoming an increasingly rough and tumble endeavor. That’s one of the sobering conclusions hoteliers will have to consider from a just-released white paper, “Who’s Sleeping With You? Detailed Look Into the U.S. Online Hotel Guest,” written by Henry Harteveldt, travel industry analyst for Hudson Crossing, using data from Adara, which helps hotel brands leverage Big Data to target prospective guests.

Via Roland Schegg