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Rickshaw advertising is under threat in London

London has become celebrated for its embracing of the unusual, for its multiculturalism and it’s willingness to tolerate and love.
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London has become celebrated for its embracing of the unusual, for its multiculturalism and it’s willingness to tolerate and love. It’s why people flock here: to see something different, like the craziness of the East End or the rush of advertising on rickshaws. Yet, on the 17th of December, Boris Johnson went against the spirit of the city and declared that vehicles like rickshaws should be banned from the streets of London forever. His arguments were rather lacking though... His first point is that they clog up the streets. Well, that’s fascinating but not exactly true. The West End and Chinatown are generally full of rickshaws on a busy Friday night, but it’s nothing compared to the bustling streets of the Far East, where three times as many vehicles flitter around the streets carrying people to their destinations, yet no one there seems to mind. In any case, the pavements are hardly full to bursting. If anything, these increased transport links help to relieve the number of people traipsing around, packing the streets and adding the general chaos. Perhaps if the mayor was to provide better public transport links then there wouldn’t be a need for freelancers to step in and fill the gap. His second is that anyone can become a rickshaw driver, which is rather risky for passengers. Again, his complaint seems to be that of a man who has no power to change anything. If he thinks that unlicensed drivers are a massive problem, which they are, then he can regulate and force changes. It’s true that unregistered drivers are a massive problem, because who knows where they’re taking the passengers? It’s effectively like getting into a stranger’s car. The secret to solving this problem is not to apply a silly blanket ban but to make sure that the same restrictions that apply to other transports apply to them as well. It’s like any field of business, be it banking or rickshaw advertising: regulation allows high standards to be maintained at all times without risking bad service to the public. His third point is that the vehicles themselves are dangerous. This is perhaps the most ludicrous claim of all. He talks about crashes and about the impact of a solid car vs the frame of a rickshaw, without accounting for the fact that many rickshaws make only the shortest journeys via the roads, and tend to spend most of their time in very low speed limit zones. The risk a car poses to a rickshaw is greatly reduced when one considers that low speed collisions are both rare and relatively light. Is it really worth banning the colourful fleets that glide so elegantly through the streets at night, the amazing new options that are being opened up by those advertising on rickshaws and using them as low carbon footprint alternatives to the tube and traditional taxis? Wouldn’t it be more sensible to take TFL’s suggestion and make sure that every driver needs to be registered, so that people can still enjoy the pleasures without any of the risks? In the end, that’s for the people of London to decide. Author Information: Jameson Jacoby is a writer and a journalist. He writes for numerous online publications and magazines. A regular contributor to historic websites about Rickshaw advertising in London. For more information visit http://londonrickshaws.co.uk/ambient-media/
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Showing an alternative angle to your film

Has there ever been such a scary sight, as watching a person running through the woods, with someone or something evil in their pursuit.

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Has there ever been such a scary sight, as watching a person running through the woods, with someone or something evil in their pursuit. The scene is made even more frightening with the use of a hand held camera capturing their every step, giving you a firsthand experience directly through its lens. Obviously if someone was being pursued, then filming the whole experience would be the last thing on their minds, but this type of first person shooting is what makes this type of film so unique and real.

I am, of course, talking about the Blair Witch Project which terrified cinema goers in 1999 with its tale of three film students who go missing after wandering into the woods to make a documentary about the legend of the Blair Witch. The combination of voodoo and filming through scared student’s eyes was a frightening concept that had the cinema world talking.

Since then, many more films have followed suit, like Diary of the Dead, The Zombie Diaries and Clover field, about a giant space creature smashing up the streets of New York, although the object of the chaos is hidden from the protagonist’s view at first. Some even take it to the extreme of horror, such as Welcome to the Jungle, a story of two couples who go searching for a missing heir to the Rockefeller fortune within the wilderness of New Guinea. The exploration leads to their demise when they come across a group of cannibals. The story in this film is made even scarier by the hand-held camera that films their every move.

Obviously this way of shooting works is perfect for a horror movie. But you don’t have to be recreating a scary moment to make your own unique style of film. Filming in a rickshaw can offer you the same technique and help bring another dimension to your filming, showing an alternative angle to your film. The versatile structure of a rickshaw is perfect for filming subjects on the move.

You don’t have to be making a movie to benefit from original filming and tours captured on camera. You can even just film your tour around the city of London as a keep-safe and a momentum of your journey. Rickshaws ensure that they make the best use of your space, which includes travelling in comfort as you film, and it also caters for your own equipment so you don’t need a cameraman in tow. Even the television companies are realising its potential, to show the viewer their creation from a 360 degree angle. And you don’t have to limit it to just one rickshaw either; Rickshaw filming using several rickshaws will give multiple angles to your movie and give your film that extra edge.

 

 

Author Information:  Jameson Jacoby is a professional writer who enjoys writing about various topics for a wide range of magazines, newspapers and blogs about Tours filming. To know more about his writings Visit http://londonrickshaws.co.uk/rickshaw-filming/

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