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Off-Page SEO in 2013

Off-Page SEO in 2013 | London Ontario SEO | Scoop.it

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

 

“Social signals” is another trust and popularity indicator that search engines can use by obtaining available data from known social media networks/websites.

 

User behaviors, in terms of web usage, have been more exposed in social platforms, which is why this ranking factor has been somehow more relevant in determining popular content, personalities and brands.

 

Although it’s not applicable to every industry, and not really a factor that Google will most likely focus on, it’s still a signal worth pursuing (diversified traffic sources is always good).

 

Read More at: http://kaiserthesage.com/off-page-seo/


Via Antonino Militello
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Josie's curator insight, June 13, 2013 8:00 PM

Yes, of page SEO is a significant indicator of how well your brand is doing!

Jimmy Lecours's curator insight, June 14, 2013 9:56 AM

L'importance des liens externes ou rétroliens pour une stratégie de référencement efficace. La création de liens est faite en distribuant du contenu de qualité sur des sites tiers et dans les réseaux sociaux.
L'article suivant explique très bien le processus naturel de création de lien.

Nick Mortel's curator insight, June 21, 2013 8:01 AM

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Rescooped by BlakeStrategiesGroup from Social Media Marketing Strategies
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Advertiser Claims 80% of Facebook Ad Clicks are From Bots

Advertiser Claims 80% of Facebook Ad Clicks are From Bots | London Ontario SEO | Scoop.it
A Facebook advertiser claims that 80% of the clicks from facebook advertising were from bots. The company is so unhappy with the results on recent Facebook ad tests; they're deleting their Facebook page entirely.

Via Level343
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Rescooped by BlakeStrategiesGroup from SEO Tips, Advice, Help
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Getting Started With Semantic SEO

Getting Started With Semantic SEO | London Ontario SEO | Scoop.it
The semantic web is evolving quickly. Stay on top of the latest fundamental search engine platform change by reading up on the latest resources, some noteworthy free tools, and early commercial initiatives in this emerging ecosystem.

Via Bonnie Burns
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Rescooped by BlakeStrategiesGroup from SEO Tips, Advice, Help
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How to Conduct a Technical SEO Site Audit

How to Conduct a Technical SEO Site Audit | London Ontario SEO | Scoop.it
After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can identify whether some common technical issues are preventing your site from playing nicely with search engines.

Via Bonnie Burns
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Is it time to rethink social media strategies for your business?

Is it time to rethink social media strategies for your business? | London Ontario SEO | Scoop.it
According to Experian, a global information services company, July 2012 revealed that in Singapore alone, shares of visits to Instagram and Pinterest grew by a whopping 8121% and 623% year-on-year respectively.

 

In North America, other social networking sites such as Skillwho.com which allow users to find people with skills from friends, friends of friends, local area, or the community has seen 7177% increase, while StockTwits, an open, community-powered investment idea and information service, increased by 2336%.


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Matt Cutts Reveals Google's Updated SEO Copywriting Strategy

Matt Cutts Reveals Google's Updated SEO Copywriting Strategy | London Ontario SEO | Scoop.it
Karon Thackston gets the SEO copywriting scoop straight from Google's Matt Cutts.

Via Joy Bhattacharya
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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | London Ontario SEO | Scoop.it
The rules of search have changed. But never so dramatically has rank been uprooted since the explosion of social media.

Via Bonnie Burns
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What if links aren’t as important as you think?

Links, links, links. It’s pretty much at the top of any SEOs “must discuss” list of topics. For a long time, the prevailing thinking was links were the golden egg. They were what you needed to turn the tide and boost your rankings.

Via Nick
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