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Rescooped by PALACHE from Location-Based Mobile Advertising

Skyhook to Launch Hyperlocal GeoIP Product

Skyhook to Launch Hyperlocal GeoIP Product | location usages | Scoop.it
Wi-Fi geolocation - which is available on every smartphone today - has become a kind of commodity, but Skyhook Wireless, who pioneered the field, is relentlessly reinventing itself around location and context based on this core expertise. The company is leveraging the big data treasure chest they...

Via Guillaume Skalli
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Rescooped by PALACHE from International Retailing & Global shopper

How do shoppers use their smartphone as a shopping companion

This presentation delivers the results of a study made last summer by Mobilosoft on the shoppers' use of their smartphones while doing shopping.


This study has been realised in Belgium.


Different areas are covered in this study:
- Pre-shopping: how are smartphone used to prepare shopping activities (includes: SMS, Geolocation, mobile search, Apps vs Mobile sites,...).

- During Shopping: how is it used while doing shopping (includes: showrooming, QR Codes, ...).
- Social Shopping: how do they use social media on their smartphones for shopping-related activities.


- Mobile Loyalty: what are the behaviors and expectations in terms of Mobile Loyalty.

- After Shopping: how are mobile used when shopping is done.

Via Davy Dauvergne
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