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5 Tips to Ensure Your Place Brand is Of the People, By the People, For the People - Business 2 Community

5 Tips to Ensure Your Place Brand is Of the People, By the People, For the People - Business 2 Community | Location marketing | Scoop.it
5 Tips to Ensure Your Place Brand is Of the People, By the People, For the People
Business 2 Community
Place branding is not about coming up with a catchy logo or slogan. Ultimately, destination brands are about PEOPLE.
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Edinburgh tourist slogan branded as "appalling" - Telegraph.co.uk

Edinburgh tourist slogan branded as "appalling" - Telegraph.co.uk | Location marketing | Scoop.it
Telegraph.co.ukEdinburgh tourist slogan branded as "appalling"Telegraph.co.ukLucy Bird of Marketing Edinburgh defended the campaign, which is due to feature television coverage.
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Plans to close Cardiff & Co revealed - CIT Magazine

Plans to close Cardiff & Co revealed - CIT Magazine | Location marketing | Scoop.it
Plans to close Cardiff & Co revealedCIT MagazineA Cardiff Council document has revealed plans to close the city's marketing agency Cardiff & Co, with a new body proposed to encourage business tourism and inward investment.
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Uberlândia – or why we should hear more about second- and third-row cities

Uberlândia – or why we should hear more about second- and third-row cities | Location marketing | Scoop.it
By Renard Teipelke
Uberlândia – Uber what? Denmark, The Netherlands, or a city in J. R. R. Tolkien’s Lord of the Rings? Far from that! Uberlândia is actually a medium-sized city in Brazil (population: 604’000).
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21st Century Waterfront Redevelopment in Washington, D.C.

21st Century Waterfront Redevelopment in Washington, D.C. | Location marketing | Scoop.it
by Renard Teipelke Ideal public transit connection, walkability, mixed-use, brownfield redevelopment, green infrastructure, efficient resource systems, inclusion of the historic urban fabric…what sounds like a planner’s wish list for urban...
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Incrediburgh Edinburgh: Marketing campaign for Scottish capital is lambasted - Daily Mail

Incrediburgh Edinburgh: Marketing campaign for Scottish capital is lambasted - Daily Mail | Location marketing | Scoop.it
Daily MailIncrediburgh Edinburgh: Marketing campaign for Scottish capital is lambastedDaily MailMarketing Edinburgh was set up with a six-figure brief to push the city to potential visitors, and is believed to have been working with local...
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