Location Based Transmedia Storytelling
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Location Based Transmedia Storytelling: Enhancing the Tourism Experience #PhDThesis

Our society is built upon stories. It is through them that we communicate and make sense of our environment. In today’s multi-screen world, storytelling has become increasingly complex, with storytellers having at their disposal a multitude of channels to engage with a more active, connected and multitasker audience.

Transmedia storytelling is blossoming in entertainment and marketing, however its role in tourism remains to be studied.

This research aims to understand the impact of the use of location based transmedia storytelling techniques in tourism, particularly the advantages, disadvantages and to identify the best practices.

It uses a mixed methods collection where several case studies are comprehensively examined and a pilot experience - TravelPlot Porto - is designed and implemented.

This exploratory investigation contributes to an emerging theoretical understanding of location based transmedia storytelling.

The findings reveal location based transmedia storytelling can solve, at some degree, the specific tourists needs. It can be used in the future of tourism communication and

marketing strategies since it directly increases the engagement and visibility of destinations

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Location Based Transmedia Storytelling in Social Media - Peter's TravelPlot Porto Case Study

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Information and communication Technologies in Tourism 2014

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Location Based Transmedia Storytelling: The TravelPlot Porto Experience Design

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TravelPlot Porto - Location Based Transmedia Storytelling

TravelPlot Porto - Location Based Transmedia Storytelling | Location Based Transmedia Storytelling | Scoop.it
Soraia Ferreira, Ph.D.'s insight:

TravelPlot Porto is a location based transmedia storytelling project, which aims to provide its users a fun and engaging way to visit Porto through the process of locating a hidden treasure.

 

This transmedia storytelling tour guide took place in Porto, Portugal between June-September 2012.

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Turistas já podem descobrir o Porto numa caça ao tesouro via Iphone

Turistas já podem descobrir o Porto numa caça ao tesouro via Iphone | Location Based Transmedia Storytelling | Scoop.it
Resultado de um projecto de doutoramento, a plataforma TravelPlot foi apresentada ontem e pretende dar a conhecer dois mil anos de história da cidade de forma interactiva
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TravelPlot Porto @Gamification in Tourism Best Practice Report

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Location Based Transmedia Storytelling: Enhancing the Tourism Experience

Location Based Transmedia Storytelling: Enhancing the Tourism Experience
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Projeto inovador cria guia turístico interativo do Porto - RTP

Projeto inovador cria guia turístico interativo do Porto - RTP | Location Based Transmedia Storytelling | Scoop.it
Esta semana foi apresentado um novo guia turístico do Porto muito pouco convencional. Tem um mapa mas é acima de tudo um jogo, em que, através das várias localizações, o turista parte à caça de um tesouro.
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Location Based Transmedia Storytelling: Enhancing the Tourism Experience #IFITT Doctoral Summer School

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