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Beacons und Apples iBeacon: NFC-Killer oder Spielerei des E-Commerce?

Beacons und Apples iBeacon: NFC-Killer oder Spielerei des E-Commerce? | Location based Stuff | Scoop.it
Beacons und vor Apples iBeacon sind seit einiger Zeit in aller Munde und werden durchaus kontrovers diskutiert. Aber was genau steckt dahinter – und warum sollte man sich als App-Entwickler unbedingt damit auseinandersetzen? Diese und andere Fragen soll der folgende Artikel beantworten.

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Social WiFi Inc. Launches New WiFi Marketing Technology Platform

>PRWEB.COM Newswire
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Want To Know More About Your Neighborhood? Ask This App

Want To Know More About Your Neighborhood? Ask This App | Location based Stuff | Scoop.it
A new app called Enquire makes it easy to get real human perspectives about local issues.
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Grubwithus becomes Superb, a platform for discovering new places and which friends to share them with

Grubwithus becomes Superb, a platform for discovering new places and which friends to share them with | Location based Stuff | Scoop.it
Have you ever heard about a hot new restaurant far off the beaten path and wondered which of your friends would be willing to venture out and try it with you? How about a bar or upcoming concert th...
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Why Foursquare should be on everyone's phone

Why Foursquare should be on everyone's phone | Location based Stuff | Scoop.it
Check-ins are dead, and Foursquare knows it. Dennis Crowley, the company's CEO speaks about Swarm, its attempt to save Foursquare from itself. By Alex Hern

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Google introduces 'time machine' feature in Street View

Google introduces 'time machine' feature in Street View | Location based Stuff | Scoop.it
Street-level mapping now lets users go back in time to see how cities, neighbourhoods and attractions have changed since 2007. By Samuel Gibbs and agencies
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Foursquare Kampagne von Rossmann: #4sqday und die Check-In Charity

Foursquare Kampagne von Rossmann: #4sqday und die Check-In Charity | Location based Stuff | Scoop.it
Rossmann startet mit der Check-In Charity eine weitere Foursquare Kampagne und verknüpft diese mit dem jährlichen Foursquare Day.
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Apple iBeacon: signs of new direction

Apple iBeacon: signs of new direction | Location based Stuff | Scoop.it
iBeacon could dash the hopes of NFC to be the master of mobile payments.
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5 Tools for Targeting Customers Based On Their Historic Locations | Street Fight

5 Tools for Targeting Customers Based On Their Historic Locations | Street Fight | Location based Stuff | Scoop.it
Where consumers have been is just as important as where they’re going. Being able to track the historical — and in some cases, even future — locations of a con
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Infografik: Location-based Services (LBS) avancieren zu mobilen Helfern in jeder Situation.

Infografik: Location-based Services (LBS) avancieren zu mobilen Helfern in jeder Situation. | Location based Stuff | Scoop.it
LBS-Helferlein: Fast die Hälfte der Smartphone-Besitzer sucht nach stationären Geschäften in ihrer Nähe. Dabei dominieren Männer mit 50 Prozent vor Frauen mit 41 Prozent. Geht es um günstige Angebote in der direkten Umgebung, sind iPhone-Besitzer anteilsmäßig vorneweg (34 Prozent) - noch vor Android-Nutzern mit 25 Prozent. Auch Checkins und Empfehlungsdienste fallen in die LBS-Kategorie. Rund ...
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Effektives Marketing mit Location Based Services

Effektives Marketing mit Location Based Services | Location based Stuff | Scoop.it
Location Based Services sind standortbezogene Dienste, mit großem Potential. Dazu gehören z.B. Facebook Places, Foursquare und Google Places.
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5 Marketplaces for Buying, Selling and Sharing With Neighbors | Street Fight

5 Marketplaces for Buying, Selling and Sharing With Neighbors | Street Fight | Location based Stuff | Scoop.it
Startups are looking for new ways to reinvigorate the function of traditional newspaper classified listings. Positioned as an alternative to Craigslist, hyperlocal marketplaces that facilitate the buying, selling, and sharing of goods between neighbors are filling an untapped niche and bringing together people in local communities...
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Fluwel’s Tulpenland makes tulips exciting with iBeacon app - Mobile Commerce Daily - Software and technology

Fluwel’s Tulpenland makes tulips exciting with iBeacon app - Mobile Commerce Daily - Software and technology | Location based Stuff | Scoop.it
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5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers | Street Fight

5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers | Street Fight | Location based Stuff | Scoop.it
Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone. As merchants search
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LEAD digital: Ambient Intelligence: Wo die Beacons schon jetzt wirken

LEAD digital: Ambient Intelligence: Wo die Beacons schon jetzt wirken | Location based Stuff | Scoop.it
Beacons haben das Zeug dazu, die Welt zu verändern. LEAD digital gibt einen Überblick, wie die Technologie von unterschiedlichen Branchen schon genutzt wird.
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Kamino Offers Crowdsourced Walking Tours On Your iPhone | TechCrunch

Kamino Offers Crowdsourced Walking Tours On Your iPhone | TechCrunch | Location based Stuff | Scoop.it
In TechCrunch Disrupt NY's Startup Alley this week, we came across Roger Obando and Louis Huynh, co-founders of Kamino, a new mobile app offering crowdsourced..

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WiFi als Basis für Location-based Services.

WiFi als Basis für Location-based Services. | Location based Stuff | Scoop.it
von Christian von Hoesslin

Zu wissen, wo sich jemand aufhält, ist wichtig, denn nur so können Unternehmen gezielt und effektiv mit diesen Personen interagieren. Das ist das grundlegende Konzept hinter Location-based Services (LBS). Im Rahmen dessen haben Indoor-Technologien in letzter Zeit Aufmerksamkeit auf sich gezogen: Apple hat den Indoor-Kartographen WiFiSLAM gekauft, Google Maps unter ...

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World-first mobile link at National Slate Museum

World-first mobile link at National Slate Museum | Location based Stuff | Scoop.it
iBeacon will enable visitors to discover more about collections as they walk around a site
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Navigation per Smartphone und Tablet (Presseinformationen) - BITKOM

Navigation per Smartphone und Tablet (Presseinformationen) - BITKOM | Location based Stuff | Scoop.it
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Facebook trifft auf Foursquare: Rossmann-Spendenmarathon

Facebook trifft auf Foursquare: Rossmann-Spendenmarathon | Location based Stuff | Scoop.it
Viele Marken versuchen über Coupons und Rabatte Facebook Nutzer in die eigenen Filialen zu bekommen. Es gibt aber auch andere Möglichkeiten. Ein aktuelles Beispiel ist der Rossmann-Spendenmarathon, der neben Facebook auch über eine Anbindung zu Foursquare verfügt. In der Kampagne … Weiterlesen →
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Fundraising campaign puts beacons inside 275 eggs across New York - Mobile Commerce Daily - Software and technology

Fundraising campaign puts beacons inside 275 eggs across New York - Mobile Commerce Daily - Software and technology | Location based Stuff | Scoop.it
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iBeacon Comes to SXSW

iBeacon Comes to SXSW | Location based Stuff | Scoop.it
The latest version of the SXSW mobile app has a new trick up its sleeve: iBeacon support.
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WiFi als Basis für Location-based Services.

WiFi als Basis für Location-based Services. | Location based Stuff | Scoop.it
von Christian von Hoesslin

Zu wissen, wo sich jemand aufhält, ist wichtig, denn nur so können Unternehmen gezielt und effektiv mit diesen Personen interagieren. Das ist das grundlegende Konzept hinter Location-based Services (LBS). Im Rahmen dessen haben Indoor-Technologien in letzter Zeit Aufmerksamkeit auf sich gezogen: Apple hat den Indoor-Kartographen WiFiSLAM gekauft, Google Maps unter ...
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Apple’s Next Trick: Making the Retail POS Disappear | Street Fight

Apple’s Next Trick: Making the Retail POS Disappear | Street Fight | Location based Stuff | Scoop.it
The idea is to enable shoppers to conduct roving transactions throughout retail stores by scanning items with their iPhones, paying on the spot via iTunes then going on their way. No checkout aisles, no gum-snapping shopgirl, no 15 items or less. It creates a world where the mobile device is the POS...
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Wir sind ja alle sowas von local! LWC-Keynote von Nico Lumma.

Wir sind ja alle sowas von local! LWC-Keynote von Nico Lumma. | Location based Stuff | Scoop.it
von Nico Lumma

Wenn wir über das Lokale diskutieren, dann reden wir natürlich immer auch von Hoffnungen. Die einen wünschen sich nutzbare Dienste mit einem echten Mehrwert, die anderen wollen Leser erreichen – und natürlich soll Geld verdient werden. Die üblichen Analysten machen dazu Vorhersagen, die generell allesamt von Fantastrilliarden in den nächsten 5 Jahren ausgehen. Die Pyramid Con ...
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