Data Driven Marketing & Sales
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Rescooped by Ingrid Willems from The MarTech Digest
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Too Many Marketing Teams Are Stuck in the Past

Too Many Marketing Teams Are Stuck in the Past | Data Driven Marketing & Sales | Scoop.it

Five areas you need to bring up to date:

 

Internal structure: Most marketing teams are organized by either functional expertise (such as social media marketing or marketing analytics) or brand. To be a successful digital marketing organization, your team needs to be organized by functional expertise rather than by brand, project or platform in order to deliver coherent, integrated campaigns across all consumer touchpoints.

 

Functional alignment: Digital marketing teams need a seat at the table so they can infuse digital-first marketing insights into product and technology planning. Website feature changes should not be released without thoughtful analysis of the potential impact on traffic. Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates.

 

Meritocracy vs. hierarchy: In traditional marketing organizations, job responsibilities and titles are hierarchical and rarely fluid. Each role is clearly defined and limited in scope. The new digital marketing organization thrives on a less hierarchical structure with more flexibility and an emphasis on meritocracy.

 

Data-driven decision making: In digital organizations, immediate data allows marketers to be smarter and faster in their decision-making. It is time to capitalize on the marriage of traditional and digital marketing data. Digital marketing insights can guide the strategy of traditional marketing and verse versa.

 

Governance: A few forward-thinking organizations are doing without a chief marketing officer, and instead have given the job of leading marketing to a chief digital officer. The question of who owns digital marketing in an organization is often uncertain. Accountability for digital revenue, digital product innovation, omnichannel strategy, and online audience growth blurs the line between many traditional roles from marketing to technology to product development to strategy.

 

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Via CYDigital
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CYDigital's curator insight, September 18, 2014 8:22 AM

No better time to start thinking about how to organize as digital-first than the beginning of the FY15 planning period.

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How we do Open Data: #1 - choosing development indicators

How we do Open Data: #1 - choosing development indicators | Data Driven Marketing & Sales | Scoop.it
A recent question from Lorenz Noe caught our eye - how do we choose which indicators to publish in World Development Indicators (WDI), a major part of our Open Data Initiative?
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Tango Analytics Reaches Significant Milestone with Rapid Adoption of Global Customer and Location Predictive Analytics Platform

LAS VEGAS, NEVADA (PRWEB) May 18, 2014 Tango Analytics, the leader in cloud delivered customer and location predictive analytics, today announced the expansion of its geospatial analytics platform on a global scale.
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Rescooped by Ingrid Willems from Open Data
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How open data is changing the business of real estate

How open data is changing the business of real estate | Data Driven Marketing & Sales | Scoop.it

How open data is changing the business of real estateInman.comZillow CEO Spencer Rascoff talks about how the explosion in the availability of open data that's available to tech companies will affect the real estate business.


Via Yves Mulkers
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Overview of Weighted Site Selection and Suitability Analysis - GIS Lounge

Overview of Weighted Site Selection and Suitability Analysis - GIS Lounge | Data Driven Marketing & Sales | Scoop.it
Site selection is a type of analysis used in GIS to determine the best place or site for something.
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Rescooped by Ingrid Willems from Data Visualisation - Gather Insights & Communicate Effectively
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Digital Information World: Your Guide To Designing Effective Visual Communication - infographic

Digital Information World: Your Guide To Designing Effective Visual Communication - infographic | Data Driven Marketing & Sales | Scoop.it

When designing visual content, it's sometimes tempting to just get it out the door, but it's important to remember the basics of good design.

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European Parliament Releasing EU Election Results in Open Data Format - techPresident

European Parliament Releasing EU Election Results in Open Data Format - techPresident | Data Driven Marketing & Sales | Scoop.it
“European Parliament Releasing EU Election Results in Open Data Format techPresident The European Parliament will be releasing result information from this upcoming weekend's EU parliamentary elections in open data format, it announced in a press...”
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Rescooped by Ingrid Willems from Location Analytics And Intelligence
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Hyperlocal apps help residents fight crime

Hyperlocal apps help residents fight crime | Data Driven Marketing & Sales | Scoop.it

Neighborhood watch groups are adding smartphones and social networking to crime-fighting arsenal.


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Geographical info. systems tools give life to real estate - New England Real Estate Journal Online

Geographical info. systems tools give life to real estate - New England Real Estate Journal Online | Data Driven Marketing & Sales | Scoop.it
Geographical info. systems tools give life to real estate New England Real Estate Journal Online We have progressed from simple desktop software location and comparable transaction maps to on line Google Earth, Yahoo Maps, Trulia and layered,...
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Rescooped by Ingrid Willems from Location Analytics And Intelligence
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ESRI Location Analytics: Visualizing Where

This short video visualize the concept of location based analysis, introducing the ESRI's Location Analytic.

Via Yves Mulkers
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