Local Search Marketing & Local SEO
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Local Search Marketing & Local SEO
Local Search Marketing News, resources and articles that discuss Google Places optimization and other local search directories. We like to share how to rank well in local search. http://localsearchlabs.com
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Post-Penguin Anchor Text Case Study

Post-Penguin Anchor Text Case Study | Local Search Marketing & Local SEO | Scoop.it
It's no secret that Google's Panda and Penguin updates caused a lot of panic. SEOs and marketers were FREAKING out and honestly, I got tired of reading about it - I'm sure most of you did too.
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Bing | What if links aren’t as important as you think?

Bing | What if links aren’t as important as you think? | Local Search Marketing & Local SEO | Scoop.it

by Duane Forrester | Links, links, links. It’s pretty much at the top of any SEOs “must discuss” list of topics.

 

For a long time, the prevailing thinking was links were the golden egg. They were what you needed to turn the tide and boost your rankings.

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22 Effective SEO Tips to Optimize Your B2B Website | Social Media Today

22 Effective SEO Tips to Optimize Your B2B Website | Social Media Today | Local Search Marketing & Local SEO | Scoop.it
Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines.
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Local Citation Building Study Part 1: Niche-Relevant Citation Sources

As part of our local citation building service, I research local citations and their influence on the organic local search rankings daily. That is why I decided to publish a series of articles related to the topic of citation building for local SEO. The current one is related to one of the most important factors in measuring the value of different citations (according to Google’s “Generating Structured Information” patent) – relevance of the source.

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Google Rolls Out Knowledge Graph to Make Search Results More 'Human'

Google Rolls Out Knowledge Graph to Make Search Results More 'Human' | Local Search Marketing & Local SEO | Scoop.it
Learn all about the new Google Knowledge Graph and how it will affect search results.
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Why Google's Venice Update Fundamentally Changes Global SEO

Why Google's Venice Update Fundamentally Changes Global SEO | Local Search Marketing & Local SEO | Scoop.it
Google's Venice update has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on search: it's easily as important as Big Daddy from 2006, itself the most significant update made by Google up to...
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Google Authorship Markup: How to get your picture in search results.

Google Authorship Markup: How to get your picture in search results. | Local Search Marketing & Local SEO | Scoop.it
Here are the three steps to follow to get Google Authorship markup working, along with tips for troubleshooting.
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The Venice Shift from Local Pack to Blended Results

The Venice Shift from Local Pack to Blended Results | Local Search Marketing & Local SEO | Scoop.it
The Venice update that started in late January had significant impact on Google local search results.
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Nokia and Microsoft Take on the iPhone -- By Going Local

Nokia and Microsoft Take on the iPhone -- By Going Local | Local Search Marketing & Local SEO | Scoop.it
Immediately following the release of the Lumia 900 smartphone, the Windows Phone camp has a plan to compete with iOS and Android.
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Google Testing Call Reporting in Adwords Express

Google Testing Call Reporting in Adwords Express | Local Search Marketing & Local SEO | Scoop.it
Long a staple of Adwords, a simplified call reporting is being tested in Adwords Express.
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Google’s 3-Prong Strategy That Has Changed SEO Forever | Business 2 Community

Google’s 3-Prong Strategy That Has Changed SEO Forever | Business 2 Community | Local Search Marketing & Local SEO | Scoop.it
SEO has changed, and there is no going back.
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5 Things You Should Not Do on Google Places | Search Engine People | Toronto

5 Things You Should Not Do on Google Places | Search Engine People | Toronto | Local Search Marketing & Local SEO | Scoop.it
The most important thing that everyone who meets for the first time face to face with Google Places should do is read the Google Places Quality Guidelines. As a Top Contributor to the Google Places Help Forum I spend a decent amount of time reading through threads and stepping in where necessary.

 

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LinkLove London 2012 - Round Up | distilled

LinkLove London 2012 - Round Up | distilled | Local Search Marketing & Local SEO | Scoop.it

Rand from SEOmoz believes that you can create great content in any niche and sets out a process to help us do just that.

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14 Directories Your Business Should Be In | The Social Media Hat

14 Directories Your Business Should Be In | The Social Media Hat | Local Search Marketing & Local SEO | Scoop.it
The Social Media Hat recommends that every business take the time to list their website and business information in the top internet directories.
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Adam Donkus's comment, May 1, 2013 3:14 PM
cool list..thanks..
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Bing Does Local Content Deal With Yelp

Bing Does Local Content Deal With Yelp | Local Search Marketing & Local SEO | Scoop.it
Bing has done a deal with Yelp in which the latter’s reviews and content will be heavily integrated into Bing Local pages.
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Local Citation Building Study Part 2: What the Pros Think | Local Search Marketing Blog by NGS

Local Citation Building Study Part 2: What the Pros Think | Local Search Marketing Blog by NGS | Local Search Marketing & Local SEO | Scoop.it

In the first part of the Local Citation Building Study series I shared the results of a research I did for some of the most competitive local search niches. The second part is dedicated to the more generic business directories.

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Google: We Can Show Stars if We Want to!

Google: We Can Show Stars if We Want to! | Local Search Marketing & Local SEO | Scoop.it
Last week in It Really Is a Google World and We Are All Just Living in It, David Mihm observed that the bulk of content above the fold was Google's.
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Rave Reviews: Why Do They Matter Most To Local Businesses [Infographic]

Rave Reviews: Why Do They Matter Most To Local Businesses [Infographic] | Local Search Marketing & Local SEO | Scoop.it
According to the Small Business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the Internet.
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The Google Places Purgatory and How to Get Out of It

In the last month there were many cases of disappearance of Google Places analytics data and complete listings from the organic search results while the listings’ statuses were still showing “Active”.

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21 Ways to Get Customer Reviews: the Ultimate List | LocalVisibilitySystem.com

Every satisfied customer of yours should bring you more customers. The ideal is for word-of-mouth to do all the work—for your happy customers to refer their friends to you, who in turn become customers. Not having to advertise in any way is the best

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Google Encouraging More User Edits on Google Place Pages

Google Encouraging More User Edits on Google Place Pages | Local Search Marketing & Local SEO | Scoop.it

Google just added a new button front and center that says Edit this Place. So I guess they are encouraging even more user edits and crowd sourcing of Places data. See the screen shot and my concerns below it. Funny inconsistencies in messaging too.


Via Linda Buquet :: Catalyst eMarketing
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MediaPost Publications Marketers Increase Search Budgets, Mobile Gets Uptick 04/09/2012

Marketers spent 16% more on search budgets in Q1 in the U.S. and 3% in the U.K. compared with the year-ago quarter, according to a report published Monday.

 

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Data Scraping guide for SEO | SEO Takeaways

Data Scraping guide for SEO | SEO Takeaways | Local Search Marketing & Local SEO | Scoop.it
Data scraping can help you a lot in competitive analysis like determining the titles, keywords, content categories and ad copies used by your competitors.
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Search Trumps Social For Local Business Information

Search Trumps Social For Local Business Information | Local Search Marketing & Local SEO | Scoop.it
The internet and search engines in particular are the top sources for information about local businesses, according to a new survey from the Pew Internet & American Life Foundation. That’s not really a surprise.
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Citation Labs Process and Tools for Large Scale Broken Link Building

I designed my “scraper suite” of tools (not the link prospector) as stand alone pieces of a Broken Link Building tool I had planned.
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