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How Google Builds Its Maps—and What It Means for the Future of Everything

How Google Builds Its Maps—and What It Means for the Future of Everything | Local SEO Updates | Scoop.it
An exclusive look inside Ground Truth, the secretive program to build the world's best accurate maps.
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How to Effectively Create a Google+ Following of 10,000 Engaged Fans

How to Effectively Create a Google+ Following of 10,000 Engaged Fans | Local SEO Updates | Scoop.it

A few months ago, Fraser Cain shared how he took his blog from 0 to 3 million monthly visitors. What’s just as amazing is that he also created an engaged audience of 10,000 people on Google+, which some claim is a wasteland.


Via Linda Buquet :: Catalyst eMarketing
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How to Effectively Create a Google+ Following of 10,000 Engaged Fans

How to Effectively Create a Google+ Following of 10,000 Engaged Fans | Local SEO Updates | Scoop.it

A few months ago, Fraser Cain shared how he took his blog from 0 to 3 million monthly visitors. What’s just as amazing is that he also created an engaged audience of 10,000 people on Google+, which some claim is a wasteland.


Via Linda Buquet :: Catalyst eMarketing
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SEO Isn't What You Think It Is

SEO Isn't What You Think It Is | Local SEO Updates | Scoop.it
Marketers are buzzing from the aftershocks of Google's recent most updates, code-named Panda and Penguin.
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Inbound Marketing Attracts Millions from Google, Salesforce and Sequoia

Inbound Marketing Attracts Millions from Google, Salesforce and Sequoia | Local SEO Updates | Scoop.it
Today, Google Ventures, Sequoia Capital and Salesforce.com made a massive investment - $32 million - into Hubspot, the company at the forefront of the Inbound Marketing movement.
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Growing Your Audience with Random Affinities

Growing Your Audience with Random Affinities | Local SEO Updates | Scoop.it
Most of us don't get to choose what we write about. Random affinities can help keep your content fresh and, most importantly, reach your audience in more ways than ever before.
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5 Ways that Social Media Impacts SEO

5 Ways that Social Media Impacts SEO | Local SEO Updates | Scoop.it

"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.

 

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.

 

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:

 

1. Annotations in the Search Results

Both Google and Bing use social data to annotate select listings on their search engine results pages.

 

2. Personalized Rankings

In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.

 

3. Secondary Links

When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.

 

4. Highlighting Authors

In some instances Google is now highlighting author information in its search results.

 

5. AuthorRank

Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".

 

Read More: http://www.adamsherk.com/seo/how-social-media-impacts-seo/


Via Antonino Militello
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