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Things That Help and Hurt SEO - Local Search Forum - Catalyst ...

Things That Help and Hurt SEO - Local Search Forum - Catalyst ... | Local SEO | Scoop.it
27 Things That Help and Hurt SEO by Duane Forrester, Bing Webmaster Blog July 26, 2013 What to pay attention to: Title tags Meta Descriptions Clean.
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A simple list to keep you on the right track.

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Google's Zebra Update - Merchant & Local Quality - God of SEO

Google's Zebra Update - Merchant & Local Quality - God of SEO | Local SEO | Scoop.it

I'll be going over the latest Algorithm update - How it'll effect local businesses and online Retailers with Reviews, Citations and More! (Google Zebra: Merchants & Local!


Via GrupoNeo
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How does this new update affect you?

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SEO Moneyball: Don't ignore Bing - Local Search Masters

SEO Moneyball: Don't ignore Bing - Local Search Masters | Local SEO | Scoop.it
Oftentimes in the Search Engine Optimization business we only truly focus on one search engine. In fact, we should really call what we do “Google Optimization” because almost all the tricks and effort we put into optimizing ...
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Don't put all your eggs in one basket.

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What is the best way to gain more customers?

Video marketing has become the true key to success in internet advertising and lead generation. Expertly managed YouTube Video Advertising programs, combined with video syndication and distribution, produce immediate results for regional and local companies.  Add regional or local search engine optimization and citation building for long term success.  Social media marketing must be part Continue reading

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Video marketing has its advantages.

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SEO: The Future of Search Results - Search Engine Journal

SEO: The Future of Search Results - Search Engine Journal | Local SEO | Scoop.it
SEO: The Future of Search Results
Search Engine Journal
Because of that, SEO would extend beyond optimizing Web pages to optimizing information feeds.
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Are your feeds optimized?

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On and Off Page Search Engine Optimization Tips | Local SEO Ranking Services

On and Off Page Search Engine Optimization Tips | Local SEO Ranking Services | Local SEO | Scoop.it
Tom Melton's insight:

If you want to land your webpage on the coveted first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page).

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What is the Big Deal About Search Engine Optimization? | Local SEO Ranking Services

What is the Big Deal About Search Engine Optimization? | Local SEO Ranking Services | Local SEO | Scoop.it
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 If you are one of the countless business owners who is still scratching your head when it comes to SEO, you owe it to yourself to read this and learn for yourself, “What is the big deal about search engine optimization?”

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3 SEO Tactics That Still Work - ClickZ

3 SEO Tactics That Still Work - ClickZ | Local SEO | Scoop.it
3 SEO Tactics That Still Work
ClickZ
If you've worked in the local SEO space you already know that when given a search phrase with a location, Google will likely favor local specific results that are an exact match on the location.
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Interesting, but as the author points out, his evidence is "weak", what do you think?

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How to Use Google Authorship to Improve Your Local SEO Efforts | Ethical SEO Blog

How to Use Google Authorship to Improve Your Local SEO Efforts | Ethical SEO Blog | Local SEO | Scoop.it
How to Use Google Authorship to Improve Your Local SEO http://t.co/c4om66Ea5l via @begreatbefound by @ADiSilvestro #seo #google #Authorship
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Be sure you are on G+

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Local SEO Warning: City in Title Tag - Former Google Spam Team Member Speaks Out

Local SEO Warning: City in Title Tag - Former Google Spam Team Member Speaks Out | Local SEO | Scoop.it
Here is one Local SEO tip I want to point out because I suspect it can cause a ranking penalty.
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Take heed to avoid penalty.

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Local search becoming major player in digital marketing by Steve Swallow

Local search becoming major player in digital marketing by Steve Swallow | Local SEO | Scoop.it
Local search is becoming more prevalent as the use of smartphone and tablets increase. Tailoring content to this type of search should form a part of your digital marketing campaign.
Tom Melton's insight:

If you aren't involved in local search, your're missing out on all the mobile traffic.

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Tips for Local Search Engine Optimization - Staten Island SEO

"97% of internet users look for local goods and services online." Use these tips for local search engine optimization to grab your share of the pie.
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Are your listings optimized for your customers to find you?

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Rescooped by Tom Melton from Google+ Local & Local SEO News
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Local Search Geeks Speak - All the Google Local Changes - Video

Local Search Geeks Speak - All the Google Local Changes - Video | Local SEO | Scoop.it

Here is a Google Hangout I just found featuring some Local Search Pros that many of you know, a couple are members here. They discuss all the recent changes with Google+ Local, the new Google for Business dashboard, some of recent layout changes and some issues around merging with Google +


Via Linda Buquet :: Catalyst eMarketing
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Its not just for geeks.

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How to Measure SEO Success - Search Engine Watch

How to Measure SEO Success - Search Engine Watch | Local SEO | Scoop.it
How to Measure SEO Success Search Engine Watch For example, a successful SEO campaign that targets people who are looking for online business card printing nationwide will deliver significantly more organic search traffic than a successful campaign...
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Are you measuring your SEO campaigns correctly?

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Local SEO 101 For Law Firms | NerdGraph Infographics

Local SEO 101 For Law Firms | NerdGraph Infographics | Local SEO | Scoop.it
An infographic showing law firms and solo attorneys how to improve their Google+ Local presence by building citations, claiming and optimizing their profiles, implementing on-page markup data, obtaining customer reviews, ...
Tom Melton's insight:

Citations are important too.

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REVIEWS - Why Web Reviewers Make Up Bad Things

REVIEWS - Why Web Reviewers Make Up Bad Things | Local SEO | Scoop.it
Internet reviewers are fond of denouncing products and services they have never bought. Two researchers tackled this well-known but poorly understood phenomenon.
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True?

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Local SEO: 9 Free Tools

Local SEO: 9 Free Tools | Local SEO | Scoop.it

Local search engine optimization is critical for small businesses that are looking to attract walk-in customers. From being found on apps made for mobile devices, to showing up when a user is at home doing product research, local search generates web traffic, and customers.

Here are nine free tools that you can utilize today to enhance your local web marketing.


Via Kamal Bennani
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Here are tools that may help, but the paid options are better.

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5 Reasons Why SEO is a Great Long Term Investment for Your Business | Local SEO Ranking Services

5 Reasons Why SEO is a Great Long Term Investment for Your Business | Local SEO Ranking Services | Local SEO | Scoop.it
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Here are five reasons why SEO is a great long-term investment for your business:

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Plastic Surgery SEO

The internet continues to offer endless income opportunities to those who dare to venture in the online market. More and more businessmen see these possibilities and discover that, indeed, the internet can be a lucrative source of income. However , earning via the online platform also requires possession of essential skills and knowledge in the use of marketing tools, something that a good SEO company can certainly provide.

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Local SEO in 5 Easy Steps - Search Engine Journal

Local SEO in 5 Easy Steps - Search Engine Journal | Local SEO | Scoop.it
Local SEO is probably one of the toughest on-line marketing strategies to implement. This is partly because of Google's strict local algorithm, which takes
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The basics clearly explained.

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How Social Media Impacts SEO: Infographic | Loc...

How Social Media Impacts SEO: Infographic | Loc... | Local SEO | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex...
Tom Melton's insight:

Use social media to your advantage.

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Small Business and Online Marketing | Local SEO Ranking Services

Small Business and Online Marketing | Local SEO Ranking Services | Local SEO | Scoop.it
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This is more about the use of social media by small business and how it can benefit.

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SEO Tips – Driving local website traffic with a vehicle sign - ReallySimpleSEO.com

SEO Tips – Driving local website traffic with a vehicle sign - ReallySimpleSEO.com | Local SEO | Scoop.it
Do you run a local business? Does it have a website? Do you have a vehicle? Learn how you can drive website visitors http://t.co/wilfHqsgdI
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Here's "old school" and "new school" mixed marketing.

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Five Simple And Actionable Local SEO Tools

Five Simple And Actionable Local SEO Tools | Local SEO | Scoop.it

An online toolkit for local search marketing

 

SUMMARY: There are plenty of online tools for local-level search marketers, writes Tom Demers. Among the best: Generate Local Adwords & Keywords, which lets brands submit their word-list to receive alternative suggestions; BrightLocal's Local Search Rank Checker, which monitors a campaign's performance on Google Local, Bing Local and Yahoo! Local; and the Google Places Category Tool, a freebie that categorizes keywords by sector.

 

READ ARTICLE 

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Yes, you too can afford it.

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