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Rev Up The Content Marketing Engine To Achieve Local Liftoff

Rev Up The Content Marketing Engine To Achieve Local Liftoff | Local SEO | Scoop.it
Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.
Infinity Local's insight:

There's no specific formula for SEO success. The key here is to know the right content to publish for your local business site.

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The Golden Rules Of Content Marketing - Business 2 Community

The Golden Rules Of Content Marketing - Business 2 Community | Local SEO | Scoop.it

The Golden Rules Of Content Marketing: Business 2 Community


One of the great things about content marketing is that it doesn't take a lot to understand the basic tenets.

Infinity Local's insight:

Never forget these golden rules. Each speaks the truth. Apply each rule in your content and there's a bigger chance you'll go far.

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Journalists Speak Out: Which Publication Represents Future of News - CommPRO.biz

Journalists Speak Out: Which Publication Represents Future of News - CommPRO.biz | Local SEO | Scoop.it

Business Wire’s 2015 Media Survey is now available and it offers startling results about how journalists see the future of news media.


The landscape of media is changing – new platforms and new styles. The New York Times is an institution but it didn’t start off as one. How will we be referring to BuzzFeed decades from now? Will the two seemingly different lines of media style intersect at some point in the future?


These questions are part of the debate regarding the future of media and journalists are split.According to an article published in The


Guardian back in 2013, BuzzFeed is described as an, “irreverent US news and entertainment website taking the social web by storm” and investor Kazz Lazerow, co-founder of Buddy Media, described the website as “the defining media company for the social age.” Only a few years ago,


BuzzFeed represented the wave of change the digital age brought upon news media and that wave has only continued to grow. Now, BuzzFeed is challenging traditional forms of news, jockeying to become the standard of journalism. When asked to decide between The New York Times style and the BuzzFeed style, journalists made clear that while the classical form isn’t going anywhere, it will have to share its place at the top....


Via Jeff Domansky
Infinity Local's insight:

Unbelievable. "BuzzFeed is challenging traditional forms of news, jockeying to become the standard of journalism."

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Jeff Domansky's curator insight, November 1, 2015 1:04 AM

Surprising survey!

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Recovering From My Complete Content Marketing Failure

Recovering From My Complete Content Marketing Failure | Local SEO | Scoop.it

I am a content marketing failure.


Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco.


Luckily, I failed big and fast. This is a good way to fail, if you have to, because you can do nothing but re-think your strategy from the ground up.In other words, my failure turned out to be a blessing and today I wanted to share my “failure-blessing” with you....


Via Jeff Domansky
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The most inspiring story I read today. It's worth-reading and worth-sharing.

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Jeff Domansky's curator insight, October 28, 2015 10:38 AM

Giuseppe Fratoni thought he was following the "rules" but overlooking some fundamentals led to complete content marketing failure

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Why Interactive Content Is Transforming The Sales Funnel

Why Interactive Content Is Transforming The Sales Funnel | Local SEO | Scoop.it
The sales funnel continues to transform with emerging technologies. At this point, probably every B2B marketer has seen this stat (or one like it): B2B buyers complete 57% of their research on a product before speaking to a sales representative.

Via Brian Yanish - MarketingHits.com
Infinity Local's insight:

It's a great way to end a great article. It says, "With interactive content, top-performing marketers are providing their sales team with better opportunities for content personalization..."

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How Data Journalism Can Help Content Marketing - Marketing Interactive

How Data Journalism Can Help Content Marketing - Marketing Interactive | Local SEO | Scoop.it
Marketing Interactive How data journalism can help content marketing Marketing Interactive Speaking at A+M's Content 360 conference, Bjorn Sprengers, chief marketing officer of PropertyGuru Malaysia, said the diminishing effectiveness of...
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This says it all. "... an aspirational content marketing execution ... promotes high brand-linkage for the company, serving as a call to action for consumers, thereby increasing shareability."

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Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies

Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies | Local SEO | Scoop.it
Not everyone will have to solve a specific problem for their content marketing. However, you can often learn methods to ...

Via Brian Yanish - MarketingHits.com
Infinity Local's insight:

Content is simply a content without marketing. It's your responsibility to market your content and be out there. Spread it like a virus.


A viral content meets the top 3 goals of content marketing, which are: Lead generation. Thought leadership. And brand awareness.

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