Local Search (SEO) Strategies
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Creating a Local SEO Welcome for Non-Locals

Creating a Local SEO Welcome for Non-Locals | Local Search (SEO) Strategies | Scoop.it
Creating a Local SEO Welcome for New Neighbors and Travelers
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Excellent ways of providing useful information to new residents and travelers, with step by step explanations.

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Why Reviews are Hard - A look at the numbers

Why Reviews are Hard - A look at the numbers | Local Search (SEO) Strategies | Scoop.it
Reviews are hard. Particularly at Yelp. Most Americans have no desire to leave a review. When you combine that fact with fragmented market share and review
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If you contact 100 customers to ask for a Yelp review, you *might* get one. Why is it so hard? Mike Blumenthal explains:

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Getting Yelp Reviews When All Else Fails

Getting Yelp Reviews When All Else Fails | Local Search (SEO) Strategies | Scoop.it
It's hard getting any review but it's particularly hard getting Yelp reviews. They filter many, many more than make it through. I have seen filtering rates as
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Does your local business need a few good Yelp reviews? They're tricky to get, because Yelp filters a lot. Here are tips to make it easier: 

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10 Common Mistakes To Avoid On Local Websites

10 Common Mistakes To Avoid On Local Websites | Local Search (SEO) Strategies | Scoop.it
Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford.
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Great coverage of 10 major mistakes many local businesses make on their sites - and then wonder why local SEO isn't working.

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Google Search Tests "Chat" Button In Local Business Box

Google Search Tests "Chat" Button In Local Business Box | Local Search (SEO) Strategies | Scoop.it
Google is testing showing a live chat button in the local search box within the web search results for some businesses.
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This is exciting. I've always felt that a chat feature is essential for any B2C website to stay ahead of the curve.

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BBB Accreditation: Boring But Bumps Your Local SEO | LocalVisibilitySystem.com

BBB Accreditation: Boring But Bumps Your Local SEO | LocalVisibilitySystem.com | Local Search (SEO) Strategies | Scoop.it
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Need a local SEO boost? Try BBB accreditation. Also helpful for Adwords review extensions.

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Seven Ways To Delight Customers Even Before They Talk To You

Seven Ways To Delight Customers Even Before They Talk To You | Local Search (SEO) Strategies | Scoop.it
If you can tune up your website to help your customers find information quicker and delight them in ways they haven’t even imagined, you can create a lot of goodwill even before they reach your support team.
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Fantastic examples here of how to create a great support experience. Love tip #4 and its example of how to gauge how savvy your user is. Great for making the user feel cared about and for helpful info for the support staff.

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Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget | B2B Marketing Insider

Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget | B2B Marketing Insider | Local Search (SEO) Strategies | Scoop.it
My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their f
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Many great ideas for generation of content with almost no budget i.e. re-purposing things your organization already produces.

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The Post-Google Local Survival Guide

The Post-Google Local Survival Guide | Local Search (SEO) Strategies | Scoop.it
Ask any local SEO worth their salt, and they will tell you that the Pigeon algorithm update has been a kind of big shift in local search results. Tradition
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With all the changes in the Google Local algorithm, some principles for ranking remain tried and true. Here are 5 of them:

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How to Perform the Ultimate Local SEO Audit

How to Perform the Ultimate Local SEO Audit | Local Search (SEO) Strategies | Scoop.it
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
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If you're taking on a new site's local SEO, whether it's your own site or a client's, this Local SEO Audit Guide is a must-read. Step-by-step, all the important things to check, what to do about them, and a downloadable spreadsheet to keep track. 

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The Secret to Building the Best Local Search Profile

The Secret to Building the Best Local Search Profile | Local Search (SEO) Strategies | Scoop.it
There's a world of opportunities for every business to have its local online presence stand out from the crowd. That requires thinking differently, so I'm
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Great guide for local businesses to jumpstarting your web presence. Key features of Google My Business, how to take advantage of social media, and best ways to get reviews. 

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Local SEO Success Starts With Local Listing Management

Local SEO Success Starts With Local Listing Management | Local Search (SEO) Strategies | Scoop.it
The importance of a solid local SEO strategy is extremely important for every business, from single location mom and pop shops to regional and national businesses with multiple locations.
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SEO for Startups & New Businesses: An 11 Step Plan

SEO for Startups & New Businesses: An 11 Step Plan | Local Search (SEO) Strategies | Scoop.it
Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond.
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Research your keywords before doing anything else ... why not? It's far better than the other way around i.e. picking a niche that's too competitive or worse, one that has so little competition no one is looking for it. SEO is a great way to test the 'market barometer.'

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20 Local SEO Techniques You Overlooked (Almost) | LocalVisibilitySystem.com

20 Local SEO Techniques You Overlooked (Almost) | LocalVisibilitySystem.com | Local Search (SEO) Strategies | Scoop.it
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If you thought you did everything you could to get your local business ranking in Google... here are some more ideas:

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25 Things You Need To Know About Local Search

25 Things You Need To Know About Local Search | Local Search (SEO) Strategies | Scoop.it
I find the challenge with local search marketing is that you need to put yourself into the shoes of the local business in order to really focus on what is
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Quite an awesome piece here with lots of hardworking examples to help you differentiate between local and organic search.

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Is Your Local Site Mobile Friendly? Should It Be?

Is Your Local Site Mobile Friendly? Should It Be? | Local Search (SEO) Strategies | Scoop.it
Local businesses often don't see the need to go mobile, but columnist Rachel Lindteigen reminds SMBs that the time to prepare is now.
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Do you need your local business site to be mobile-friendly? And how do you know if it is?

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10 Benefits of a Disappointing Local SEO Effort | LocalVisibilitySystem.com

10 Benefits of a Disappointing Local SEO Effort | LocalVisibilitySystem.com | Local Search (SEO) Strategies | Scoop.it
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Your local SEO campaign may not skyrocket your business into the limelight immediately. Check out 10 other benefits you can expect while you're waiting.

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How Medical Practices & Practitioners Should Set Up Google My Business

How Medical Practices & Practitioners Should Set Up Google My Business | Local Search (SEO) Strategies | Scoop.it
It's common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own "brand."
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Google My Business is tricky to set up for medical and legal practitioners. Here's how to do it without Google deleting your page:

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12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble? | LocalVisibilitySystem.com

12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble? | LocalVisibilitySystem.com | Local Search (SEO) Strategies | Scoop.it
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Duplicate site content, duplicate business listings in Google, duplicate business descriptions... which dupes will harm your local rankings, and which dupes are harmless?

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Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday | Local Search (SEO) Strategies | Scoop.it
How can we target and rank for local searches when our organizations don't have physical locations in those places? In today's Whiteboard Friday, Rand walks us through a few different options with a focus on user intent.
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Planning a tour? An event? A service aimed at a particular location? Local SEO can be very challenging if you don't have an address in that location. If you put some effort, though, you can do it - here's how: 

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How Not To Ask For Reviews: A True Story About Local SEO

How Not To Ask For Reviews: A True Story About Local SEO | Local Search (SEO) Strategies | Scoop.it
Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way.
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While reviews are important for local SEO, there's a way to get them and a way NOT to get them. This article covers the do's and don'ts (and shows what happens when you mix them up). Ow.

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Local SEO: Ultimate Guide to Ranking Local Business Websites

Local SEO: Ultimate Guide to Ranking Local Business Websites | Local Search (SEO) Strategies | Scoop.it
Everything you ever wanted to know about local SEO in the one place. Covering reviews, citations, website design to link building.
carltonrsmith's insight:

Great resource guide to local SEO, covering reviews, citations, site design and more. Whether you're just starting out and want to dabble, or you're looking for more info to help you up your game - worth a look.

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7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season

7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season | Local Search (SEO) Strategies | Scoop.it
Time for local businesses to optimize for the holiday season. Columnist Chris Silver Smith provides 7 quick tips to boost rankings and, hopefully, sales.
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Optimizing your site to be a hit on Cyber Monday: tips 5-7 are especially good. Creative one: updating your site's meta-descriptions to include seasonal messages.

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Announcing the 2014 Local Search Ranking Factors Results

Announcing the 2014 Local Search Ranking Factors Results | Local Search (SEO) Strategies | Scoop.it
Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are!
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Must-read for anyone involved in Local SEO: Which factors have gone up in importance (domain authority and proximity to searcher), which have gone down (proximity to centroid), and a great conversation in the comments about training employees to answer the phone to Google!

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Marketing Automation Can Help Startups Sell Like the Big Brands - Entrepreneur (blog)

Marketing Automation Can Help Startups Sell Like the Big Brands - Entrepreneur (blog) | Local Search (SEO) Strategies | Scoop.it
Marketing Automation Can Help Startups Sell Like the Big BrandsEntrepreneur (blog)In short, it takes the new names you add through pay-per click, search-engine optimization, content and third-party initiatives and warms them up.
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