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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | Local Marketing San Jose | Scoop.it
Posted by randfish
With all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others.
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Social and SEO: Dancing Cheek to Cheek?

Social and SEO: Dancing Cheek to Cheek? | Local Marketing San Jose | Scoop.it

SEO and Social are dancing together like never before, and marketers would be negligent to treat these as two separate entities. Unfortunately, many marketing teams are still divided into finite segments, but it’s imperative they start working together as part of the same team to form a solid, strategic digital footprint.

 

Read More: http://www.semrush.com/blog/social-seo-relationship/

 


Via Antonino Militello
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Agile Marketing - Whiteboard Friday - SEOmoz

Agile Marketing - Whiteboard Friday - SEOmoz | Local Marketing San Jose | Scoop.it
Posted by Jonathon Colman
Howdy, SEOmoz fans! In today's video, we'll explore the nifty, nefarious world on Agile Marketing, which I talked about at MozCon a few weeks ago.
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15 Tips to Speed Up Your Website - SEOMoz

15 Tips to Speed Up Your Website - SEOMoz | Local Marketing San Jose | Scoop.it
Posted by ArminJThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
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Recce Rises As Mapquest Languishes - Screenwerk

Recce Rises As Mapquest Languishes - Screenwerk | Local Marketing San Jose | Scoop.it
Despite the fact that Mapquest has been totally neglected by AOL for the better part of the last decade its brand remains remarkably strong.
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Google+ Local And Review Issues - Blumenthals

Google+ Local And Review Issues - Blumenthals | Local Marketing San Jose | Scoop.it
Since the rollout of Google+ Local the complaints about missing reviews have risen dramatically in the forums.
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Promoted Updates: Foursquare Has Its First Ad Product

Promoted Updates: Foursquare Has Its First Ad Product | Local Marketing San Jose | Scoop.it
Local businesses will soon have a new way to get visibility on Foursquare via the company’s first real advertisiing product.
Promoted Updates are pretty much the same thing as those Local Updates that launched last week.
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Google+ Local’s Photo Guidelines, or, Sorry Dentists, You’re Sunk!

Google+ Local’s Photo Guidelines, or, Sorry Dentists, You’re Sunk! | Local Marketing San Jose | Scoop.it
Don’t move a pixel on your Google+ Local Page before you read Google’s recently published photo guidelines.
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July ’12: Best Search/Marketing Posts - SmallBusinessSEM

July ’12: Best Search/Marketing Posts - SmallBusinessSEM | Local Marketing San Jose | Scoop.it
Here’s my roundup of the best search/marketing posts that I found and read during July. If you’re new to this blog, this is a monthly feature that began way back in 2007.
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New Local Search Result Display – Google Upgrades the Plus Box

New Local Search Result Display – Google Upgrades the Plus Box | Local Marketing San Jose | Scoop.it
Joy Hawkins has spotted a new type of local display showing for the search Flushing Auto Insurance where additional results are pinned but NOT numbered.
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Why Local SEO is Important for Small Business

Why Local SEO is Important for Small Business | Local Marketing San Jose | Scoop.it
Local SEO is a highly strategic technique for small businesses using internet to target local areas. If an advertiser wants to be visible online, then the website needs to be optimized and search terms should be in accordance with the products ...
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The 20 Principles of a Dynamite Local SEO Audit

The 20 Principles of a Dynamite Local SEO Audit | Local Marketing San Jose | Scoop.it
If you aren’t sure what a local SEO audit is and have no idea how to do one, you’ve come to the wrong place.  (In that case, start with Casey Meraz’s monster post.)
But I’m guessing your problem is that your local SEO audits don’t go boom.
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3 Reasons Why Small Businesses Should Use Video Marketing - Expand2Web

3 Reasons Why Small Businesses Should Use Video Marketing - Expand2Web | Local Marketing San Jose | Scoop.it
Video is the single fastest growing segment of the internet, over half of all web traffic is now video.
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Step by Step Guide to the Google+ Business/Local Merge Verification Process - Blumenthals

Step by Step Guide to the Google+ Business/Local Merge Verification Process - Blumenthals | Local Marketing San Jose | Scoop.it
If you already have a Google+ Business page or create one then you can now create a merged Google+ Business page with local reviews by following the new verification procedure.
The process is initiated from the Google+ Business page.
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Search Links of the Week: New Products, Features, and Acquisitions!

Search Links of the Week: New Products, Features, and Acquisitions! | Local Marketing San Jose | Scoop.it
Happy Friday, everyone!
This week, plenty of news around new products, features, and acquisitions.
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Facebook’s Massive, Still-Untapped Local Opportunity

Facebook’s Massive, Still-Untapped Local Opportunity | Local Marketing San Jose | Scoop.it
Yesterday Facebook released its first quarterly earnings report as a public company. Revenue beat expectations but investors weren’t impressed; Facebook shares are down 14% this morning.
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You Want New SEO Tactics? I Got Your “New” SEO Tactics Right Here

You Want New SEO Tactics? I Got Your “New” SEO Tactics Right Here | Local Marketing San Jose | Scoop.it
Someone posted this question on Yahoo Answers last week:
This will go over like a lead balloon, but here’s my reply: There are no new SEO tactics. At least none that are likely to have staying power.
Why?
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Google and Your Business forum wrapup – July 19, 2012

Google and Your Business forum wrapup – July 19, 2012 | Local Marketing San Jose | Scoop.it
Executive summary: A bug fix again, a new bug and a new, old bug reappears. 2 Steps backwards and 1 step forward for the second time. Progress is hard to come by.
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More Businesses Have Facebook Pages (11m) than Claimed Google+ Local Listings (8m)

More Businesses Have Facebook Pages (11m) than Claimed Google+ Local Listings (8m) | Local Marketing San Jose | Scoop.it
I’m not listening in to the Facebook earnings call at the moment, but the tweets and news reports from it are circulating very quickly.
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Yelp’s Traffic & Review Count Have Doubled in the Past 18 Months

Yelp’s Traffic & Review Count Have Doubled in the Past 18 Months | Local Marketing San Jose | Scoop.it
Yelp announced its latest quarterly earnings today, but rather than the financials, these are the numbers that caught my eye: Cumulative reviews grew 54% year over year to more than 30 million Average monthly unique visitors grew 52% year over year...
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Is Google Maps Piggybacking off of Yelp (Again)?

Is Google Maps Piggybacking off of Yelp (Again)? | Local Marketing San Jose | Scoop.it
I just saw something I’ve never seen: an organic search result for a business listed on Yelp.com, with a gray Google Map pin as part of the search result.
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SEO Doesn't Matter...To The 1% - Huffington Post

SEO Doesn't Matter...To The 1% - Huffington Post | Local Marketing San Jose | Scoop.it
SEO Doesn't Matter...To The 1%Huffington PostSeems the top 1 percent get special treatment no matter the subject, even when it comes to search engine ranking.
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