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5 Sure Signs That You're a Simple-Minded Marketer | YDOP

5 Sure Signs That You're a Simple-Minded Marketer | YDOP | Local Internet marketing | Scoop.it
I used to admire the hard-driving, numbers-focused leaders who held their teams’ feet to the fire for a return on Internet marketing dollars. I’ve even worked at picking up their good habits for managing YDOP’s finances and operations. These leaders love simplicity. Their success secret is to boil complex company operations down to meaningful key ... Read More »
YDOP's insight:

1. You Apply Trajectory Theory

2. You Don’t Segment Your Marketing Budget

3. You Rely On a 1-Legged Marketing Stool

4. You Don’t Follow Meaningful Metrics That Track to a Strategy

5. You Measure Against a Static Baseline

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Should You Still Buy Bonds in This Market? We Say YES. » Rodgers & Associates Blog

Should You Still Buy Bonds in This Market? We Say YES. » Rodgers & Associates Blog | Local Internet marketing | Scoop.it
If you buy bonds that mature at intervals over the next few years, you will hopefully have predictable access to cash.
YDOP's insight:

Bonds are taking a verbal beating in the financial news right now. Financial pundits question the wisdom of owning bonds when interest rates are poised to rise, as they appear to be today.  Our free eBook will help you to understand how to discover More Ways to Make Bonds Work for You.

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5 Shocking Facts About SEO in 2014 | YDOP Internet Marketing

5 Shocking Facts About SEO in 2014 | YDOP Internet Marketing | Local Internet marketing | Scoop.it
Five facts about SEO that you need to know in 2014.
YDOP's insight:

This great post outlines what business owners should know about the current state of SEO. These points shouldn't shock people, but they continue to do exactly that. By now Steve's summary should be common knowledge: "Google wants you to focus on developing a great website that people love. A great website provides an intuitive user experience, is built with responsive design to adapt to all screen sizes, has useful and original content, and has an engaged audience."

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