Local Business Tools & Tips
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Local Business Tools & Tips
Tools, Tips, Advice to market your local business
Curated by Nancy Babcock
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Do It Yourself (DIY) Vs. Experienced Social Media Management - Social Solutions Collective

Do It Yourself (DIY) Vs. Experienced Social Media Management - Social Solutions Collective | Local Business Tools & Tips | Scoop.it
Nancy Babcock's insight:

DIY Social Media is over. Turn in the DIY toolbelt and hire the help you need to turn your social media channels into revenue producing strategies.

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Why is social media still underutilized by restaurants? | SmartBlogs

Why is social media still underutilized by restaurants? | SmartBlogs | Local Business Tools & Tips | Scoop.it
Social media is here to stay, so how does a restaurant utilize it properly? First, social media is not a replacement for traditional marketing; it is only
Nancy Babcock's insight:

Excellent information for any local business, not just restaurants. Be where your customers are looking.

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State College, PA - Four Questions Business Leaders Must Answer About Social Media

State College, PA - Four Questions Business Leaders Must Answer About Social Media | Local Business Tools & Tips | Scoop.it
As I talk with CEOs, business owners and senior leaders of organizations big or small, I’ve noticed a common theme with respect to Social Media. Many leaders ask the same questions, albeit each in their own words.
Nancy Babcock's insight:

Great article with lots of ideas, but no mention of time involved for a business owner to incorporate social media strategy or that help is available locally for businesses to market on social media.

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Live @ SMX West: Must-Have Local Search Tactics

Live @ SMX West: Must-Have Local Search Tactics | Local Business Tools & Tips | Scoop.it
Do you run a small business? Or, do you provide search marketing services for companies that serve predominantly local customers?
Nancy Babcock's insight:

 “local search” is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social media marketing efforts.

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TheDartmouth.com: Local businesses use social media

Nancy Babcock's insight:

Wow, sounds like the local Dartmouth businesses have taken social media to heart and are seeing return on investment.

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2013 Google+ Local (Google Places) Optimization Guide | Business 2 Community

2013 Google+ Local (Google Places) Optimization Guide | Business 2 Community | Local Business Tools & Tips | Scoop.it
Several factors determine how well Google+ local page listings rank. However, some ways of ranking hold more priority than others. To make a listing as visible
Nancy Babcock's insight:

Four Google+ rankings factors that determine how well G+ is ranking your local business.

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US Postal Service to stop Saturday mail delivery in August

US Postal Service to stop Saturday mail delivery in August | Local Business Tools & Tips | Scoop.it
The U.S. Postal Service announced plans Wednesday to change its delivery system. It will no longer offer first-class mail deliveries on Saturdays.
Nancy Babcock's insight:

How will this change your small business approach to USPS mailings? While some large brands may have "Mailrooms" working five days a week, local small business need to assess what this change may mean to their business. 

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Danielle Holmes- Frickleton's curator insight, February 12, 2013 4:07 PM

Great 'work arounds' for those small businesses who may need to continue with Saturday deliveries.

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4 M’s of Small Business Marketing | SucceedAsYourOwnBoss.com

4 M’s of Small Business Marketing | SucceedAsYourOwnBoss.com | Local Business Tools & Tips | Scoop.it
Nancy Babcock's insight:

Without marketing you’re just someone with a shingle out hoping people with stop by your store, website or ring your phone.

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5 Google AdWords Tips For a Small Budget - VR Marketing Blog

5 Google AdWords Tips For a Small Budget - VR Marketing Blog | Local Business Tools & Tips | Scoop.it
You're interested in marketing your small business online, but you don’t have a lot of money to spend. Google’s online advertising program, Google AdWords, allows you to place an ad in front of customers searching for products/services you offer.
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Locals gain marketing skills in social media

Locals gain marketing skills in social media | Local Business Tools & Tips | Scoop.it
IMPERIAL - With the age of social media in full swing, local Valley business owners and entrepreneurs gained the latest how to’s of marketing their business on a social media platform...
Nancy Babcock's insight:

Break social media down and make it easy for people to use and feel comfortable with the tools.

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1 in 2 National Brands Plan More Spending On Local Marketing Next Year

1 in 2 National Brands Plan More Spending On Local Marketing Next Year | Local Business Tools & Tips | Scoop.it
In 2013, 47.3% of national brands expect to spend more on local marketing than they did this year, according to [download page] a new study from Balihoo, while an additional
Nancy Babcock's insight:

National Brands plan on targeting local markets. Small business must seize their social media opportunities and get in the game.

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Social-Media Tips for Business Owners

Social-Media Tips for Business Owners | Local Business Tools & Tips | Scoop.it
Some tips from experts and small-business owners on how to use social media to attract and keep customers.
Nancy Babcock's insight:

When it comes to using social media to reach customers—or potential customers—many business owners struggle to figure out what works and what doesn't. Here are a few tips from other small business owners.

 
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How Local Search Will Evolve in 2013 [6 Predictions]

How Local Search Will Evolve in 2013 [6 Predictions] | Local Business Tools & Tips | Scoop.it
6 predictions about the future of local search in 2013, from SEOmoz's Director of Local Search Strategy David Mihm.
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The Small Business Owners's Guide to Speaking SEO | Index of SEO Terms

The Small Business Owners's Guide to Speaking SEO | Index of SEO Terms | Local Business Tools & Tips | Scoop.it
Having difficulties sorting through the jargon in the SEO industry? "The Small Business Owner's Guide to Speaking SEO" will have you fluent in no time!
Nancy Babcock's insight:

Terrific information for small and local business owners who are challenged by SEO "speak."

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Danielle Holmes- Frickleton's curator insight, March 12, 2013 2:47 PM

Great info deciphering the technical jargon of SEO. Must read for any small business owner and entrepreneur to gain at least a basic understanding of SEO.

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What every retailer needs to know about social media | SmartBlogs

What every retailer needs to know about social media | SmartBlogs | Local Business Tools & Tips | Scoop.it
In 2012, some analysts and pundits rang the alarm bells to the impending “End of Retail” (or at least, the "End of Retail As We Know It"). Fewer bricks-and
Nancy Babcock's insight:

Embrace the features that consumers have come to expect from an Internet retailer — mobile access, discovery and social networking — and deliver them in a way that makes bricks-and-mortar locations unique.

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Evaluating Marketing Opportunities for Small Business Owners | SEM CLUBHOUSE

Evaluating Marketing Opportunities for Small Business Owners | SEM CLUBHOUSE | Local Business Tools & Tips | Scoop.it
Wondering if an opportunity is worth it? Marketing professionals use a list of goals to determine value of a tactic.
Nancy Babcock's insight:

With more and more importance placed on “being” in the market, finding and making time for marketing is even more important. . Knowing how and where to start when evaluating a marketing opportunity involves several factors.

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The Importance of Local Online Marketing and How You Can Benefit

The Importance of Local Online Marketing and How You Can Benefit | Local Business Tools & Tips | Scoop.it
Google doesn't just answer your questions - it also benefits your business through local online marketing! Click here to find out how!
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The 5 Fastest Ways to Get More Referrals for Your Small Business

The 5 Fastest Ways to Get More Referrals for Your Small Business | Local Business Tools & Tips | Scoop.it
Most small businesses will tell you their new customers come through word of mouth, but very few can tell you how those referrals happen or where they come from.
Nancy Babcock's insight:

Show your businesses your care. Ask for feedback, say "thank you," give them something great! 

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Top Ten Reasons SBA is Sweet on Small Business | SBA.gov

Top Ten Reasons SBA is Sweet on Small Business | SBA.gov | Local Business Tools & Tips | Scoop.it
Nancy Babcock's insight:

Why you should be sweet on small businesses in your community. Join in the conversation #SweetOnBiz 

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20 Tricks of the Trade to Develop Superior Customer Service - Small Business Trends

20 Tricks of the Trade to Develop Superior Customer Service - Small Business Trends | Local Business Tools & Tips | Scoop.it
20 customer service tips, tricks of the trade, for developing superior customer service in your business that generate loyalty and attract new customers.
Nancy Babcock's insight:

Great customer service can attract customers as well as keep current customers coming back.

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How to chase a potential client without losing your breath | Building Brand Excitement

How to chase a potential client without losing your breath | Building Brand Excitement | Local Business Tools & Tips | Scoop.it
Nancy Babcock's insight:

Getting a lead. Multiple ways to contact your community.

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Small Business Field Guide To SoLoMo [INFOGRAPHIC]

Small Business Field Guide To SoLoMo [INFOGRAPHIC] | Local Business Tools & Tips | Scoop.it
If you've not heard by now, todays consumers are using mobile devices more than ever, with mobile now making up 10% of global internet traffic!  People are alw
Nancy Babcock's insight:

"SoLoMo" Social Local Mobile -- Afield guide for Small Business

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RetailWire Discussion: MarketingCharts: Brands Plan More Spending On Local Marketing

RetailWire Discussion: MarketingCharts: Brands Plan More Spending On Local Marketing | Local Business Tools & Tips | Scoop.it
RetailWire Discussion: In 2013, 47.3 percent of national brands expect to spend more on local marketing than they did this year, according to a new study from Balihoo, while an additional 44 percent plan to spend the same.
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7 Small Business Marketing Strategies

7 Small Business Marketing Strategies | Local Business Tools & Tips | Scoop.it
These 7 small business marketing strategies are designed to help owners of small to medium to sized businesses grow their sales and profits. Often business owners have one thing in common.
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Five Reasons Why a Small Business Should Incorporate

Five Reasons Why a Small Business Should Incorporate | Local Business Tools & Tips | Scoop.it
Do the letters LLC spell no-brainer for you and your small business?
Nancy Babcock's insight:

Excellent information for small business on why you should incorporate. #1 Personal asset protection.

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