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Rescooped by John Counsel from LOCAL Biz Marketing
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5 Things to Remember When Going Local | ClickZ

5 Things to Remember When Going Local | ClickZ | LOCAL Biz Marketing | Scoop.it

"The top missed opportunities in local strategies. When brands embark on a local strategy, we often see good and bad in their approach. The good is that they've gotten into the game, and it's a great game to be in. The bad is that they miss opportunities to bring the full force of their national strategy into a local context."


Via Linda Buquet :: Catalyst eMarketing, John Counsel
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Rescooped by John Counsel from Google+ Local & Local SEO News
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Local Search Geeks Speak - Google+ Local Panel with Mike Blumenthal, Darren Shaw & Mike Wilton

Local Search Geeks Speak - Google+ Local Panel with Mike Blumenthal, Darren Shaw & Mike Wilton | LOCAL Biz Marketing | Scoop.it

Mike Blumenthal, Darren Shaw and Mike Wilton got together over at SEO Dojo Radio and did a Search Geeks Speak show. I honestly have not had time to listen, but I'm sure there's some great info.

 

Click over for a listen and see some links in the show notes for more info about what the trio discusses on the show.


Via Linda Buquet :: Catalyst eMarketing
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The CRITICAL Importance of Titles, Descriptions and Keywords | Great Online Marketing Tips Tricks and Secrets!

The CRITICAL Importance of Titles, Descriptions and Keywords | Great Online Marketing Tips Tricks and Secrets! | LOCAL Biz Marketing | Scoop.it
When it comes to the titles, descriptions and keywords on a website, most people get it completely wrong. Some don't even think about it, and end up with crappy ones by default.

 

But not you! In this video, learn exactly what they are, how to do them right as part of your affordable SEO strategy, and learn the trick to keeping track of them for easy future editing and retrieval.

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Rescooped by John Counsel from Google+ Local & Local SEO News
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Google+ Local Launches – Google Places and Google+ Pages for Business Merge

Google+ Local Launches – Google Places and Google+ Pages for Business Merge | LOCAL Biz Marketing | Scoop.it

Well, rock my world! I KNEW there was a major update coming due to all the problems being reported in the forum and now it's official. Below is the most detailed and pertinent info for business owners regarding how this affects Place Pages. Some features are now missing, review piece is totally different and more.

 

PLUS see my round up of the most important posts and resources about Google+ Local.

 


Via Linda Buquet :: Catalyst eMarketing
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VIDEO – Google+ Local Insights from Vanessa – Google and Your Business Forum WrapUp

VIDEO – Google+ Local Insights from Vanessa – Google and Your Business Forum WrapUp | LOCAL Biz Marketing | Scoop.it

Great video! I just have to tell you that seeing and hearing about the changes, will offer a lot of reassurance and calm some fears. So do take time to watch this!

 

Google Top Contributors were just treated to a super insightful Hangout with upper management Googlers to discuss all the changes and future direction. Learning where this is all going and getting a TON of our questions answered, I feel like I am seeing light at the end of the tunnel. After all the future changes are implemented I think we'll see that many of the core Places problems will be reduced and I am excited about where this is all headed. Yes, there will be bumps along the way - but in the end this will be a much improved


Via Linda Buquet :: Catalyst eMarketing
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Google+ Local - What Wasn't in the Announcement Was More Important Than What Was

Google+ Local - What Wasn't in the Announcement Was More Important Than What Was | LOCAL Biz Marketing | Scoop.it

Last weeks announcement of Google+ Local was underwhelming. The review upgrade was impressive but the rest was tepid at best.

 

When you add all of that up you come to the inescapable conclusion that the backend Dashboard is undergoing a massive rework and will likely become a central point for the SMB to interact with all of Google’s product with a special emphasis on Google Plus.


Via Linda Buquet :: Catalyst eMarketing
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SoLoMo Revolution - Profound Video

SoLoMo Revolution - Profound Video | LOCAL Biz Marketing | Scoop.it

Profound Video from Fast Company - We won't talk about mobile as a separate category because every Internet driven company by definition IS going to be mobile oriented, socially oriented and locally oriented. It seems to me this is an entrepreneurial chance of a lifetime, as a whole generation grows up on this platform.

 


Via Linda Buquet :: Catalyst eMarketing
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Defining Your Google+ Local Reputation Marketing Strategies - Automotive Digital Marketing Professional Community

Defining Your Google+ Local Reputation Marketing Strategies - Automotive Digital Marketing Professional Community | LOCAL Biz Marketing | Scoop.it

I wrote about changes planned for Google Places a full week before any national or local new media covered the story. So now what? The first step is not to panic.

 

If you haven't seen the tsunami of blog posts this week, Internet Reputation Management (IRM) specialists may be confusing the marketplace regarding this switch. Let me settle things down and get you back focused on the basics.

 

Inspect Your Google+ Local Listing

The changes that Google+ Local has introduced should inspire you to review your new Google+ Local page.

 

Linda says: EXCELLENT points!


Via Linda Buquet :: Catalyst eMarketing
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Google+ Local Bugs and More – VIDEO Wrapup from the Google and Your Business Forum

Google+ Local Bugs and More – VIDEO Wrapup from the Google and Your Business Forum | LOCAL Biz Marketing | Scoop.it

As with any update there are bugs and lingering issues as a result of the major Google+ Local update. I don't usually post on weekends, but was offline yesterday so wanted to sure my readers didn't miss this latest video update with helpful tips from the Google+ Local team. Plus see important info about a MAJOR bug that is affecting lots of service area business listings.


Via Linda Buquet :: Catalyst eMarketing
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David Mihm’s Local Search Ranking Factors 2012 – Just Launched

David Mihm’s Local Search Ranking Factors 2012 – Just Launched | LOCAL Biz Marketing | Scoop.it

David Mihm's Local Search Ranking Factors 2012 just came out. This is THE holy grail for local search. In this time of chaotic Google Places/Google+ Local changes, you will want to be sure to read every word. Oh and good luck getting anything else done today!


Via Linda Buquet :: Catalyst eMarketing
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Here's Looking Out for You, Kid: The Unselfish Reasons Why People Write Online Reviews

Here's Looking Out for You, Kid: The Unselfish Reasons Why People Write Online Reviews | LOCAL Biz Marketing | Scoop.it

Lately, it seems as though more and more consumers are flocking to online review sites, forums and apps to share their opinions about the services they experienced. But as it turns out, not everyone is driven purely by points or freebies.

 

Linda says: Great infographic!


Via Linda Buquet :: Catalyst eMarketing
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Official Google Webmaster Central Blog: Recommendations for building smartphone-optimized websites

Today we’d like to give you Google’s recommendations for building smartphone-optimized websites and explain how to do so in a way that gives both your desktop- and smartphone-optimized sites the best chance of performing well in Google’s search results.

 


Via Linda Buquet :: Catalyst eMarketing
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Google+ Local: Good News and Bad | Online Reviews

Google+ Local changes the way that dealerships receive and respond to reviews. There is a little bad news with this, but there is also a little good news as well.


Via Linda Buquet :: Catalyst eMarketing
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Dynamite Google Review Funnel Strategy - Video

Dynamite Google Review Funnel Strategy - Video | LOCAL Biz Marketing | Scoop.it

I've known about a REALLY smart review funneling and gathering strategy my friend Matthew Hunt uses for awhile and wanted to share, but wasn't sure it was public knowledge. He just blogged it and did a video - so wanted to be sure you all see this.

 

Great way to funnel out negative reviews AND ensure more of the positive ones are posted right and get through. Brilliant strategy and execution! Watch the video.


Via Linda Buquet :: Catalyst eMarketing
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The Hidden Cost Of Cheap SEO & Social Media Labor

The Hidden Cost Of Cheap SEO & Social Media Labor | LOCAL Biz Marketing | Scoop.it

Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google.

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5 Things to Remember When Going Local | ClickZ

5 Things to Remember When Going Local | ClickZ | LOCAL Biz Marketing | Scoop.it

"The top missed opportunities in local strategies. When brands embark on a local strategy, we often see good and bad in their approach. The good is that they've gotten into the game, and it's a great game to be in. The bad is that they miss opportunities to bring the full force of their national strategy into a local context."


Via Linda Buquet :: Catalyst eMarketing
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Rescooped by John Counsel from Google+ Local & Local SEO News
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Google+Local Retains Community Image Upload But is Missing a Way to Report Abuses

Google+Local Retains Community Image Upload But is Missing a Way to Report Abuses | LOCAL Biz Marketing | Scoop.it

I just a reader of your blog (and an SEO freak). I was messing around with the new Google+ Local or whatever they are officially calling it. While me and one of my buddies were messing around with the official Google Listing


Via Linda Buquet :: Catalyst eMarketing
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Cheat Codes for Google+Local Customer Reviews | LocalVisibilitySystem.com

Cheat Codes for Google+Local Customer Reviews | LocalVisibilitySystem.com | LOCAL Biz Marketing | Scoop.it

If you’re confused as to how to get customer reviews on your Google+Local page (the page formerly known as Places), your customers are probably confused-er.


Via Linda Buquet :: Catalyst eMarketing
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7 Deadly Sins of Online Marketing for Small Business

7 Deadly Sins of Online Marketing for Small Business | LOCAL Biz Marketing | Scoop.it

In order to reach consumers and grow your business, there are a variety of tactics and tools you can use – from online advertising to social media marketing to reputation management and more. Managing all the ins and outs of running a small business is complex, and juggling all the different aspects of online marketing is a responsibility in and of itself.

 

Linda Says: I scooped this for the image! But it's a good read too! ;-)


Via Linda Buquet :: Catalyst eMarketing
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Google+ Local Tips, Tricks, Ranking, Live Video from Google and Farewell Places Pages

Google+ Local Tips, Tricks, Ranking, Live Video from Google and Farewell Places Pages | LOCAL Biz Marketing | Scoop.it

The other Google Top Contributors and I will be having a live hangout Q & A session with Google - so I may have more info then. But wanted to share a few tips and observations based on Q's I'm getting or seeing in the forum.

 

BE SURE TO SEE VIDEO AT BOTTOM which is from a Google Austin live seminar yesterday, explaining all the changes. Some great tidbits LIVE from Google!


Via Linda Buquet :: Catalyst eMarketing
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Google Readies New Local-Ad Assault - Wall Street Journal

Google Readies New Local-Ad Assault - Wall Street Journal | LOCAL Biz Marketing | Scoop.it

Google is preparing to launch its largest-ever assault on the roughly $20 billion market for local business advertising. The project combines several products and services aimed at small businesses under a single banner.


Via Linda Buquet :: Catalyst eMarketing
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The Four Keys To Post-Penguin Directory Submission Happiness

The Four Keys To Post-Penguin Directory Submission Happiness | LOCAL Biz Marketing | Scoop.it

The Google+ Local launch came out while I was working on this piece so it merits a brief mention. While Google+ Local will be a big deal, at the moment for most local businesses, it is not a huge deal.


Via Linda Buquet :: Catalyst eMarketing
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Google: We Can Show Stars if We Want to!

Google: We Can Show Stars if We Want to! | LOCAL Biz Marketing | Scoop.it

Last week, with the upgrade to G+ local, Google removed the engaging 5-star graphic from regular business listings and replaced them with the bland and less engaging Zagat rating graphic.

 

Except, of course, on local Adwords. An obvious corollary to David’s “law” became apparent: It’s Our World and We Can Show Stars if We Want to!*


Via Linda Buquet :: Catalyst eMarketing
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Google+ Local Update Some Tips and Very Important News

Google+ Local Update Some Tips and Very Important News | LOCAL Biz Marketing | Scoop.it

It's been like a whirlwind so I have not been able to keep up with my forum updates or share all the news as it hits. So this post is just going to be a big mashup of really important info - some tips from me, some bugs and problems, some forum posts as well as blog posts from others.


Via Linda Buquet :: Catalyst eMarketing
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Street Fight Study: 33% Search Daily for Local Businesses via Mobile | Street Fight

Street Fight Study: 33% Search Daily for Local Businesses via Mobile | Street Fight | LOCAL Biz Marketing | Scoop.it

Local search and discovery is quickly becoming one of the most routine and ubiquitous activities for the local consumer, according to a new “Consumer Insights Report” released by Street Fight and YP at Street Fight Summit West today.


Via Linda Buquet :: Catalyst eMarketing
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