Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World | ProBlogger | Living Your Dream | Scoop.it

Excerpted from article:

"So you might be asking what more can be written about link building for bloggers? There are tons of great link-building strategies that can be utilized to increase e backlinks.

 

Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content.

Penguin, announced in April 2012, decreased search visibility of websites that participated in black-hat SEO, keyword stuffing, cloaking, link schemes, duplicate content, and other activities that violated Google Webmaster Guidelines.

 

Now that you know some things to avoid, here are some things you can actually do to build links to your blog.

 

1. Submit your blog to blog directories:

One advantage blogs have over other websites is the ability to submit to tons of various blog and RSS aggregators. There is a huge compilation of blog and RSS directories listed at TopRank.

 

2. Complete your social network and forum profiles:

If you participate on any social media network, social bookmarking site, community, or forum, you will want to make sure that you have a link to your blog on that website in your profile.

 

3. Become a guest author:

How do you find blogs to submit guest posts to? There are a few good ways.

>> Search Google using queries with the keyword of your niche plus “submit guest post,” “guest post guidelines,” “guest author guidelines,” “guest post by,” and so on.

>> Check out lists like the "202+ High Quality Internet Marketing PR3 – PR8 Blogs That Accept Guest Posts".
>> Join communities like My Blog Guest.
>> Use Google Authorship.

 

4. Contribute unique content to quality article networks:

When I say unique content, I mean content that hasn’t been “spun” or published elsewhere. And when I say quality article networks, I mean ones that:
>> have some sort of moderation: they shouldn’t just let anyone post anything they want;
>> fit your niche, like Self Growth for the self-improvement and personal development niche; 
>> have a built-in community that actually wants to read articles, like HubPages and Squidoo;
>> feature authors on their homepage, newsletters, etc.;
>> don’t have too many ads on article content or the site as a whole;

 

5. Get your content on weekly roundups:

Your goal, if you want to be included in these roundups, is to get on the radar of the people who create them.

 

6. Comment on blogs:

Blog commenting is powerful for a variety of reasons beyond just link building. Again, this is not to be abused for anchor text links and generic comments, but if you leave valuable engagement, you will likely get the attention of the blog owner and authors of the blog plus other members of the blog’s commenting community. This will inevitably drive traffic back to your website.

 

7. Use your blog’s design:

If you have a unique design, there are galleries that exist purely to showcase blog designs. If you use WordPress, there are galleries that are all for WordPress designs.

 

***Link-building tools:

- Spreadsheets...
- Webmaster Tools...
- Open Site Explorer...
- Authority Labs...
- Google Alerts..."

 

Each element is analyzed with more information, examples and external links. It's very useful guide. Read full article here:
http://www.problogger.net/archives/2012/08/16/link-building-tips-and-tools-for-bloggers-in-a-post-panda-and-penguin-world/


Via Giuseppe Mauriello