Living on the Edge
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Hapa Hour with Jennifer Kumiyama

Hapa Hour with Jennifer Kumiyama | Living on the Edge | Scoop.it

Today’s Hapa is someone I consider one of my dearest friends and an amazing role model. She is beautiful, smart, and this woman can sing her face off like nobodies business. She is an advocate for human rights and an inspiration for all.

 

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How to build and implement a lean content strategy

70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-con…

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Guillaume Decugis's curator insight, August 30, 2016 6:10 PM

These are the slides from my talk at the TechSoup #OcTribe community meetup last week on how to not be among the 70% of marketers who fail at content. 

 

Since we launched our content marketing grader, we've collected data from more than 3,000 marketers and it helped shape these actionable best practices that will help you not just produce more/better content but also get more from your content. 

Alice Stock's curator insight, September 7, 2016 7:21 AM
Good ideas on how to make the most of each platform (including Scoop.it!, of course).
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The Conversation - Aegis

The Conversation - Aegis | Living on the Edge | Scoop.it
What happens when creativity and intelligence walk into a bar? The Conversation. This is where the scientific and creative meet to discuss topics in the life science industry intelligently with scientists and medical writers as well as creatively with marketers and business leaders. You will also hear insights from people who care most about improving health... Read more »

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Gina Tucker's curator insight, August 25, 2016 2:15 PM

Another lovely example of Wordpress integration on Scoop.it Content Director. 

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Stories of Transformation, Justice for #KaylaMoore

Host boona cheema starts a new series of shows entitled Stories of Transformation. boona discusses the circumstances surrounding the death of Kayla Moore

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In America, Rapists Get 3-Months While Marijuana Offenders Get Life Sentences -- Justice is Broken

In America, Rapists Get 3-Months While Marijuana Offenders Get Life Sentences -- Justice is Broken | Living on the Edge | Scoop.it
Vastly different sentences for rapist Brock Turner and pot offender Jeff Mizanskey are the latest examples for the case to abolish the US prison system.

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Mom Paints Massive Sign on Garage Door to Prevent Cops from Killing Her Autistic Son

Mom Paints Massive Sign on Garage Door to Prevent Cops from Killing Her Autistic Son | Living on the Edge | Scoop.it
After her son was nearly killed by police for being autistic, a Las Vegas mother has taken extreme action to ensure it never happens again.

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Community Village Sites's curator insight, September 6, 2016 2:27 AM

These are the lengths we need to go to in the U.S. in hopes that cops will not kill our kids.

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What 80 million unexploded US bombs did to Laos

What 80 million unexploded US bombs did to Laos | Living on the Edge | Scoop.it
Yei Yang, maimed by an unexploded bomb, lives with the horrific legacy of America's secret war in Laos.

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Pictured: Man allegedly shot female student in face at NYC carnival

Pictured: Man allegedly shot female student in face at NYC carnival | Living on the Edge | Scoop.it
Reginald Moise, 20, the man accused of shooting a 22-year-old grad student at a New York Caribbean culture festival, was photographed being led to his arraignment in Brooklyn Wednesday.

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Black Man's Hands Up, Cop Tases Him in Back

Black Man's Hands Up, Cop Tases Him in Back | Living on the Edge | Scoop.it
Body camera video has surfaced of Aurora, Colorado, police using a stun gun on the man—seemingly right after he told them, “I know my rights!”

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Mexico threatens to cancel treaty that ceded Texas and California to US if Trump gets elected

Mexico threatens to cancel treaty that ceded Texas and California to US if Trump gets elected | Living on the Edge | Scoop.it

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Interview with former undocumented Wall St. executive & author @julissaarce

Wes Clark Jr. of The Young Turks interviews Julissa Arce, author of “My (Underground) American Dream: My True Story as an Undocumented Immigrant Who Became a Wall Street Executive.”


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Community Village Sites's curator insight, September 9, 2016 4:33 PM

Wes Clark, there has been a push for YEARS to not use the slur "illegal" to describe undocumented people. 

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What to eat if you have cook’s block

What to eat if you have cook’s block | Living on the Edge | Scoop.it
Like writers, even the best cooks have times when they stare into a fridge and haven’t a clue what to cook. But there is a tried and trusted way to find new inspiration and rediscover old favourites, says Anna Jones. In partnership with Pinterest

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Content Marketing Automation Do's and Don'ts

Content Marketing Automation Do's and Don'ts | Living on the Edge | Scoop.it
Confused on which tools to use, or how much automation to turn "on" in your content marketing? There's a fine line. Read our guide!

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Guillaume Decugis's curator insight, September 13, 2016 4:21 PM

Great post by Julia McCoy of Express Writers. 

 

And yes, even though I'm a techie, I believe there are dangers in over-automating. 

 

But, as I wrote for the Content Marketing Institute here, I believe the key to avoid these dangers while be efficient is to use automation to be smarter and not just faster.

 

I see a lot of people try to take shortcuts and implement automation as a way to do that. But content marketing is about building relationship and trust with your target audience so that they feel educated (not sold) on the topics that will potentially lead them to consider your products. The "building relationship and trust" part is not something a machine can do - and over-automating can be counter-productive.

 

Having said that, content marketing is tough and time-consuming so it's definitely a must to automate repeatable tasks such as social media distribution for instance.

 

But beyond that, technology that helps us be smarter is really the next step:

 

- research tools such as Buzzsumo or the Scoop.it suggestion engine and that helps understand what content to create by automating content discovery and research,

 

- bots such as GrowBots, developed by HubSpot's CTO that answers questions, kind of like a Siri for marketers.

 

- predictive insight technology such as the one we launched in the v2 of our own Scoop.it Content Director and that provides actionable recommendations on how to get more results with the content you've already produced.

 

Overall the future of content marketing automation should be to help you getting more from content - and not just more content.

htigrett's comment, October 15, 2016 8:15 PM
Yes if not done right then you waste a lot of time and money while missing the mark. Which is to automate the good in the fastest way.
htigrett's curator insight, October 15, 2016 8:18 PM
Great post by Julia McCoy of Express Writers. And yes, even though I'm a techie, I believe there are dangers in over-automating. But, as I wrote for the Content Marketing Institute here, I believe the key to avoid these dangers while be efficient is to use automation to be smarter and not just faster. I see a lot of people try to take shortcuts and implement automation as a way to do that. But content marketing is about building relationship and trust with your target audience so that they feel educated (not sold) on the topics that will potentially lead them to consider your products. The "building relationship and trust" part is not something a machine can do - and over-automating can be counter-productive. Having said that, content marketing is tough and time-consuming so it's definitely a must to automate repeatable tasks such as social media distribution for instance. But beyond that, technology that helps us be smarter is really the next step: - research tools such as Buzzsumo or the Scoop.it suggestion engine and that helps understand what content to create by automating content discovery and research, - bots such as GrowBots, developed by HubSpot's CTO that answers questions, kind of like a Siri for marketers. - predictive insight technology such as the one we launched in the v2 of our own Scoop.it Content Director and that provides actionable recommendations on how to get more results with the content you've already produced. Overall the future of content marketing automation should be to help you getting more from content - and not just more content.
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Woman Charged With Hate Crime After Allegedly Attacking Muslim Women, Infants

Woman Charged With Hate Crime After Allegedly Attacking Muslim Women, Infants | Living on the Edge | Scoop.it
Court documents say Emirjeta Xhelili tried to rip the hijab off two mothers in Brooklyn last week.

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Florida State Attorney Who Oversaw Trayvon Martin & Marissa Alexander Cases Is Defeated in Primary

Florida State Attorney Who Oversaw Trayvon Martin & Marissa Alexander Cases Is Defeated in Primary | Living on the Edge | Scoop.it
http://democracynow.org - In Florida, State Attorney Angela Corey has been defeated in her re-election bid. Corey had faced widespread criticism for her handling of several prominent cases, including the killing of African-American teenager Trayvon Martin by white neighborhood watch vigilante George Zimmerman and the case of Marissa Alexander, who was sentenced to 20 years in…

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Docker

Docker | Living on the Edge | Scoop.it

Docker's commercial solutions provide an out of the box CaaS environment that gives IT Ops teams security and control over their environment, while enabling developers to build applications in a self service way. With a clear separation of concerns and robust tooling, organizations are able to innovate faster, reduce costs and ensure security.


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Gina Tucker's curator insight, August 30, 2016 6:20 PM

Docker uses Scoop.it Content Director to share curated news to their Wordpress blog. 

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SWAT Team Raids Unarmed Man's Home and Kills Him Over Two Grams of Pot

SWAT Team Raids Unarmed Man's Home and Kills Him Over Two Grams of Pot | Living on the Edge | Scoop.it
An unarmed young man's life was stolen from him by police who were protecting society from the dangers of two grams of a beneficial plant.

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Debtors' Prison for Kids: Poor Children Incarcerated When Families Can't Pay Juvenile Court Fees

Debtors' Prison for Kids: Poor Children Incarcerated When Families Can't Pay Juvenile Court Fees | Living on the Edge | Scoop.it
Many states are incarcerating poor children whose families can't afford to pay juvenile court fees and fines, a report published Wednesday finds, which amounts to punishing children for their families' poverty—and that may be unconstitutional.

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Protesters, Including Children, Mauled As Private Mercenaries Attack Native American Pipeline Protest

Protesters, Including Children, Mauled As Private Mercenaries Attack Native American Pipeline Protest | Living on the Edge | Scoop.it
Dakota Access Pipeline protesters were pepper sprayed and viciously attacked by guard dogs, leaving six people — including a young child — horribly injured.

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BREAKING: Cop Who Paralyzed Innocent Grandfather On Video -- Just Got His Job Back!

BREAKING: Cop Who Paralyzed Innocent Grandfather On Video -- Just Got His Job Back! | Living on the Edge | Scoop.it
The officer who was caught on video attacking an elderly grandfather, leaving him paralyzed, not only escaped justice -- but is now back on the job.

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Chicago cop charged with striking man in face with baton at 2014 block party

Chicago cop charged with striking man in face with baton at 2014 block party | Living on the Edge | Scoop.it
Cook County prosecutors have charged a Chicago police officer with aggravated battery more than two years after he was captured on video striking a man with his

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Minimum hour contracts, Cat cafes, Antibiotics in farming, You and Yours - BBC Radio 4

Tumble dryer fires; Music box sets; Peter White at the Paralympics

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The Textbook That Calls Mexicans Lazy

The Textbook That Calls Mexicans Lazy | Living on the Edge | Scoop.it
Activists and teachers worked for years to get Mexican American Studies into Texas schools, but they don’t want the book the board of education is set to endorse.

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Mom of #DylanNoble files lawsuit against the City of Fresno

Mom of #DylanNoble files lawsuit against the City of Fresno | Living on the Edge | Scoop.it
A lawsuit filed Thursday claims Fresno police used excessive force when they killed Dylan Noble in June.

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HOW TO DO ORGANIC ON A BUDGET

HOW TO DO ORGANIC ON A BUDGET | Living on the Edge | Scoop.it

It's the UK's Soil Association organic September all month, and while we have aspirations to eat all organic, we must admit it's a little hard on our budgets... Here are a few of our tips on how we go as 'ganic as we can without breaking the bank.


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Florida Mosque, Once Attended by Omar Mateen, Burned in Arson

Florida Mosque, Once Attended by Omar Mateen, Burned in Arson | Living on the Edge | Scoop.it
The blaze corresponded with both the anniversary of 9/11 and the beginning of Eid al-Adha.

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