Little Hotel for (Marketing) Maniacs
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Little Hotel for (Marketing) Maniacs
Luxury & Boutique Hotels: a key to success
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Rescooped by Lorenzo Macinanti from Tourism - Travel - Hospitality
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Most Googled destinations in 2013

Most Googled destinations in 2013 | Little Hotel for (Marketing) Maniacs | Scoop.it
The most queried and top "trending" places according to the world's biggest search engine.

Via Alfonso Imperato
Lorenzo Macinanti's insight:

Roma between top 3 destinations 

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Internet in albergo, pubblicata la classifica dei paesi con il maggior numero di camere connesse al web

Internet in albergo, pubblicata la classifica dei paesi con il maggior numero di camere connesse al web | Little Hotel for (Marketing) Maniacs | Scoop.it
Sul fatto che la connessione internet in albergo sia ormai considerata non più un optional, ...
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Expedia e Egencia svelano l’indagine sul Futuro dei Viaggi | Data Manager Online

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What travellers want from Google Hotel Finder

What travellers want from Google Hotel Finder | Little Hotel for (Marketing) Maniacs | Scoop.it
A few weeks ago we invited users to participate in a small study on Google Hotel Finder usability.
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Expedia più facile
con Big Data

Expedia più facile <br/>con Big Data | Little Hotel for (Marketing) Maniacs | Scoop.it
Flight Recommendations, Scratchpad e Itinerary Sharing sono le nuove funzioni appena lanciate da Expedia negli Usa, in arrivo in Italia entro l’anno.
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Rescooped by Lorenzo Macinanti from The MarTech Digest
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Simple design change to incentive raises clickthrough rate from the dead by 48% | MarketingExperiments | #TheMarketingAutomationAlert

Simple design change to incentive raises clickthrough rate from the dead by 48% | MarketingExperiments | #TheMarketingAutomationAlert | Little Hotel for (Marketing) Maniacs | Scoop.it
Increasing conversion through testing can seem almost indistinguishable from magic when done right. Read on in today’s MarketingExperiments Blog post to learn how a change in color emphasis increased conversion 48%.

 

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Via CYDigital
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CYDigital's curator insight, October 31, 2013 8:48 PM

Note that the size was also enlarged. Would like to see the test with the same size layout, as it may not necessarily be the change in color.

Rescooped by Lorenzo Macinanti from The MarTech Digest
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Email Marketing: Promotional vs. letter-style test increases conversion 181% | MarketingExperiments Blog | #TheMarketingAutomationAlert

Email Marketing: Promotional vs. letter-style test increases conversion 181% | MarketingExperiments Blog | #TheMarketingAutomationAlert | Little Hotel for (Marketing) Maniacs | Scoop.it

Conclusion...

 

By limiting the amount of graphics and focusing on engaging the customer in a conversation, the treatment outperformed the control by 181%.

 

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Via CYDigital
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CYDigital's curator insight, October 14, 2013 9:11 PM

Essentially the same messaging, but the winner far less sales-y. Nice lesson to learn.