Litteris
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Litteris
Reading and Writing in Digital Contexts. Leitura e produção textual em contextos digitais
Curated by Luciana Viter
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How stories change hearts and brains

How stories change hearts and brains | Litteris | Scoop.it
Across time and culture, stories have been agents of personal transformation – in part because they change our brains

Via José Carlos, THE OFFICIAL ANDREASCY
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The Science of Storytelling Visually Explained ~ Educational Technology and Mobile Learning

The Science of Storytelling Visually Explained ~ Educational Technology and Mobile Learning | Litteris | Scoop.it
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CristinaSkyBox: Inspiring Creativity with Storytelling

CristinaSkyBox: Inspiring Creativity with Storytelling | Litteris | Scoop.it

Via Ana Cristina Pratas, juandoming
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Carlos Rodrigues Cadre's curator insight, October 12, 2014 11:25 AM

adicionar a sua visão ...

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O perigo da história única

A escritora nigeriana Chimamanda Ngozi Adichie ficou conhecida na internet após ter um trecho da sua palestra "Todas deveríamos ser feministas" usado na música Flawless, da cantora Beyoncé.

Outro sucesso da escritora na internet é o vídeo "O perigo da história única", conferência proferida por Chimamanda para a fundação TED que, somadas as várias versões encontradas pela web, já conta com mais de 3 milhões de visualizações.

Na conferência, a escritora fala sobre a importância das histórias e a relação entre nosso imaginário, formado pelas histórias que conhecemos, e o poder..

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How Axe Made the Ad Everybody Is Talking About

How Axe Made the Ad Everybody Is Talking About | Litteris | Scoop.it
Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios that play into male fantasies. Perhaps that's why Axe's latest ad has come as such a surprise.
Luciana Viter's insight:

Storytelling as Advertising.!

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How great marketers tell stories

How great marketers tell stories | Litteris | Scoop.it

"Former P&G marketing chief Jim Stengel says that the best companies tell two types of stories to build strong and enduring brands."

 

"The Brand Ideal, or Purpose, of Louisville Slugger is "to make players great." That statement could sound like puffery, except that the stories surrounding the brand make it plain and true. This is the case for most Ideal-driven businesses. Stories make the Ideal wheel spin.

 

Much has been written about the importance of storytelling in marketing and management, but nowhere do tales have a taller order than inside the walls of Ideal-driven companies. They bring definition to the Ideal. They authenticate it and animate it. They inspire and direct its activation.  They reaffirm the course and perpetuate the narrative."

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Pat Heffernan's curator insight, April 20, 2014 3:30 PM

When positive social change is the purpose, good storytelling is just as effective (and essential).

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The World Wide Web at 25: Changing literature forever

The World Wide Web at 25: Changing literature forever | Litteris | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 5, 2014 3:28 PM


Jane Ciabattari:  "The World Wide Web, which turns 25 on 12 March, has brought about a radical revolution in literature – from e-books to Twitter fiction" ...

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The Hero's Journey - Joseph Campbell

A Jornada do Eu Herói.

Via José Carlos
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José Carlos's curator insight, February 22, 2014 12:07 PM

The Hero's Journey - Joseph Campbell

Paula Silva's comment, March 4, 2014 12:00 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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The Story Circle

Can this 10-step approach help you tell more compelling stories?

Via José Carlos
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Nicoletta Gay's curator insight, February 10, 2014 5:12 AM

We tell stories in order to make sense of the world around us.

But what makes for a good story?

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Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices

Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices | Litteris | Scoop.it

"The human voice can convey much more meaning through tone and inflection than the printed word ever can. It’s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports."

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Jens Peter Madsen's curator insight, February 1, 2014 5:16 AM

Watch my work with the human voice and oral storytelling at www.digitalstoryteller.dk/english

 

Stig Martin Andersen's curator insight, February 4, 2014 7:43 AM

Det er også en mulighed i undervisningen.

 

Bart van Maanen's curator insight, March 1, 2014 7:34 AM

Waarom doet podcasten het in de VS zoveel beter dan in Nederland?

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Tap the Power of Storytelling

Tap the Power of Storytelling | Litteris | Scoop.it
No doubt about it, the best speakers are good storytellers. The best writers are good storytellers. The best leaders are good storytellers.

Via Maria Margarida Correia
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Happily ever after, sometimes - Harvard Gazette

Happily ever after, sometimes - Harvard Gazette | Litteris | Scoop.it

“We are simply hardwired to stories,” said Pulitzer Prize-winning nonfiction writer Tracy Kidder. 

Top writers participated in a panel discussion on the uses of narrative, and the deep human need for stories that amuse, surprise, instruct, and otherwise make temporary sense of a disorderly world.


Via Leslie Whidden
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How fairytales grew up

How fairytales grew up | Litteris | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 21, 2014 12:35 PM


Marina Warner:  "With Hollywood spending millions on new versions of age-old characters, from Frozen’s Snow Queen to Cinderella, fairytales are more popular than ever. But, argues Marina Warner, they’ve had to adapt, with lots of dark twists and no more sweet, biddable girls"...

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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Litteris | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos, Hans Heesterbeek, juandoming, Ana Lara
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Javier Antonio Bellina's curator insight, July 1, 2014 12:24 PM

Interesante infografía sobre el Arte de Contar Historias

Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Miguel A. de Jesus's curator insight, July 6, 2014 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

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Empathy First, Authentic Storytelling Later

Empathy First, Authentic Storytelling Later | Litteris | Scoop.it
Background"Empathy in simple words is putting yourself in another person's shoes. Deeper empathy comes from putting yourself in another person's story."Recently I attended a webinar conducted by

Via Hans Heesterbeek
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The Indispensable Power of Story

The Indispensable Power of Story | Litteris | Scoop.it
Some people have a way of making the complex clear.  They know who they are, why they do what they do, and where they want to go. Because they have internalized all this, they are able to sharply crystallize ideas and vision.
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Evolution of Storytelling

Evolution of Storytelling | Litteris | Scoop.it

Via Kim Zinke (aka Gimli Goose), Mervi Rauhala, Hans Heesterbeek, The Digital Rocking Chair, Joyce Valenza, Reucover
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Audiobooks and the Return of Storytelling

Audiobooks and the Return of Storytelling | Litteris | Scoop.it
We shouldn’t regard reading a book as more serious than hearing it out loud.

Via Sharon Furlong
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Kurt Vonnegut's Shapes of Stories in infographic form

Kurt Vonnegut's Shapes of Stories in infographic form | Litteris | Scoop.it
A nice infographic by Maya Eilam. She's going to offer this as an 11 x 17 print! (Via This isn't Happiness)
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Judith van Praag's curator insight, February 22, 2014 11:35 AM

Classics visualized in the information era.

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Are Interactive Films Transforming Modern Storytelling? Sundance's New Frontier Has the Answer

Are Interactive Films Transforming Modern Storytelling? Sundance's New Frontier Has the Answer | Litteris | Scoop.it

 

Sean Flynn:  "Will any of these experiments in storytelling become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?"


Via The Digital Rocking Chair
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Henrik Safegaard - Cloneartist's curator insight, January 29, 2014 6:44 AM

A festival still steeped in the established art of cinema, the question inevitably arises: Will any of these experiments in storytelling transcend the category of “first word art” and become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?


Click to watch videos and read more.

The Digital Rocking Chair's curator insight, January 30, 2014 12:41 PM


Sean Flynn:  "Will any of these experiments in storytelling become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?"

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Our brains are hot-wired to make us all storytellers

Our brains are hot-wired to make us all storytellers | Litteris | Scoop.it
We all love a good story and it’s no wonder as it seems our brains are hot-wired to make a story out of virtually anything.
 
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How To Stay Sane: The Art of Revising Your Inner Storytelling

How To Stay Sane: The Art of Revising Your Inner Storytelling | Litteris | Scoop.it

"Our stories give shape to our inchoate, disparate, fleeting impressions of everyday life."


Via Pintolaranja
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