Literature Magazine by BIU
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It’s Getting Harder to Separate Advertising From Entertainment

It’s Getting Harder to Separate Advertising From Entertainment | Literature Magazine by BIU | Scoop.it

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the entertainment world. Advertising, in many cases, is no longer a toll you pay to watch content but is taking the form of content itself.

 

“Brands are realizing you have to hire experts” if you want to compete with pure entertainment companies, said Maker Studios’ Jason Krebs, who has worked all over the digital media ad world. “Procter & Gamble isn’t necessarily going to do some of these things themselves.”

 

And branded entertainment is vital. “If you want to reach millennials in the next five years, they’re going to be looking at this a lot more than at the spots and dots,” said Discovery Digital’s group operating officer Colin Decker, who notes that integrations are now the majority of the ads his company sells. These aren’t freebies that sneak in branding—they’re competing for brain share in the golden age of television. So what does this marketing look like, and is it any good?

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Ilana Efrati’s slow fashion

Ilana Efrati’s slow fashion | Literature Magazine by BIU | Scoop.it
Renowned Israeli fashion designer discusses her revolutionary fashion, as well as her involvement in Dress Codes, the new exhibition at the Israel Museum “Mi sento ...
Litermagazine's insight:

Jewish dresscode with italian passion

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New formula of Journalism

New formula of Journalism | Literature Magazine by BIU | Scoop.it

The five W’s of journalism remain a cornerstone of newsgathering today, but I have been increasingly thinking about five C’s as well: Context, Conversation, Curation, Community and Collaboration.

 

Below I try to define each, with particular attention to how they intersect, and I link to one good piece of writing on the topic. Nothing about this is supposed to be comprehensive, nor is it particularly original, it’s just a list of the things I’m thinking about right now and an invitation for you to add your thoughts...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 24, 2013 2:35 AM

Exploring the shift from the 5 W's of journalism to the 5 C's of content marketing.

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Raise Your Voice: Storytelling Tips from an Expert Journalist

Learn more about the power of citizen journalism and some storytelling tips with professor Bill Gentile.
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