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Geofencing Versus Beacon Advertising: Which Is Better?

Geofencing Versus Beacon Advertising: Which Is Better? | Listerine Foot Soak Or Bath - Does It Really Work? | Scoop.it
There is a standard misconception in the definition of geofencing and how it compares other forms of location based advertising such as beacons technologies.  Both have their benefits and particular uses that are vital to micro-targeting consumers who walk inside your retail location o
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Rescooped by Justin Q. Croxton from Everything is related to everything else
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How can location intelligence benefit advertisers

How can location intelligence benefit advertisers | Listerine Foot Soak Or Bath - Does It Really Work? | Scoop.it
Today mobile devices have become ubiquitous. The amount of location data that they generate is enormous. And marketers around the world know the power of this data to identify audiences, gain competitive insights and observe offline consumer behavior.

Location technology can hugely be beneficial to provide accurate offline attribution mechanism for digital campaigns. According to LSA’s Market Landscape Report on Location Intelligence, over the past several years the discussion surrounding location and location data changed from a focus on “geofencing” and real-time purchase incentives to more compelling and brand-friendly talk about audiences and attribution. The ability to reveal audience behaviors has broadened the market for location data dramatically.

Via Fernando Gil
Justin Q. Croxton's insight:
Geofencing has become a very popular channels for hyper local targeting.  Here is a great list of companies that do geofencing and beacon proximity marketing: https://www.propellant.media/geofencing-marketing-company-providers/
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