LinkedIn Social Selling
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7 Ways Sales Professionals Drive Revenue with Social Selling

7 Ways Sales Professionals Drive Revenue with Social Selling | LinkedIn Social Selling | Scoop.it
Download the new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands.
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Social Selling. It's Like A Birthday Cake. - Business 2 Community

Social Selling. It's Like A Birthday Cake. - Business 2 Community | LinkedIn Social Selling | Scoop.it
Social Selling. It's Like A Birthday Cake.
Business 2 Community
The term “social selling” is often over-used, misunderstood and intimidating. And, social selling is a very hot topic now at companies like SAP, IBM and Adobe.
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Is Your Sales Team Enabled for LinkedIn? | Business 2 Community

Is Your Sales Team Enabled for LinkedIn? | Business 2 Community | LinkedIn Social Selling | Scoop.it
Is social selling in need of sales enablement? That’s the question posed by sales and marketing influencer Ardath Albee in a recent post for her

Via Mike Ellsworth
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Mike Ellsworth's curator insight, April 29, 2013 8:55 PM

This article leans heavily on one of my favorite recent ebooks: Jill Konrath's Cracking the LinkedIn Sales Code. You should definitely get this free ebook which is chock full of research and advice.

 

Via @MichaelCromwell

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How to Improve Your Social Media Calls to Action | Social Media Examiner

How to Improve Your Social Media Calls to Action | Social Media Examiner | LinkedIn Social Selling | Scoop.it
Social Media Engagement: learn to craft calls to action that get your social community to do what you’d like them to and get the results you want.
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Mike Ellsworth's curator insight, April 26, 2013 3:48 PM

This is a really good article about improving your calls to action. The tips are:

 

#1: Determine What You Want Prospects to Do

#2: Create a Great Hook

#3: Motivate Prospects to Act

#4: Optimize Your Call to Action

#5: Maintain a Consistent Presentation on Landing Pages

#6: Test to Maximize Results

#7: Measure Results

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XO Communications has instant Social Selling success with training ...

XO Communications has instant Social Selling success with training ... | LinkedIn Social Selling | Scoop.it
I want you to look at your sales team and imagine this… Look the sales productivity they have today.
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Mike Ellsworth's curator insight, April 26, 2013 3:49 PM

I love the Challenger sale concept from the Corporate Executive Board. XO communications rolled out training based on the concept and had great success.

Mike Ellsworth's curator insight, April 28, 2013 4:21 PM

With a little effort, your company can success with social selling.

 

Check out our book The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition   http://bit.ly/InfPipeCh1 for more ideas.

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Using Social Media For B2B Networking - Business 2 Community

Using Social Media For B2B Networking - Business 2 Community | LinkedIn Social Selling | Scoop.it
Business 2 Community
Using Social Media For B2B Networking
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In the words of Steve Woodruff, a fantastic master of social selling, social media helps him reach out and be helpful to lots of folks online.
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How Many B2B Leads Can You Get From Twitter?

How Many B2B Leads Can You Get From Twitter? | LinkedIn Social Selling | Scoop.it
More and more companies are using Twitter to generate B2B leads. For good reason.
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How To Build Trust in Others: Critical Social Selling Behaviors -

How To Build Trust in Others: Critical Social Selling Behaviors - | LinkedIn Social Selling | Scoop.it
To succeed at Social Selling, you need to establish yourself as a trusted resource to your prospects and customers. Here are the behaviors to learn.
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What makes a successful sales rep?

What makes a successful sales rep? | LinkedIn Social Selling | Scoop.it
A successful sales rep is "defined by the ability to do three things: teach, tailor and take control," say Matthew Dixon and Brent Adamson, whose new book on effective selling techniques uses extensive research to confront traditional wisdom...

Via Anita Windisman, Brian Remington
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Anita Windisman's curator insight, February 25, 2013 11:53 AM

This article is based on the Corporate Executive Board's Challenger model...

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Best and Worst Times to Share Your Social Media Updates [Infographic]

Best and Worst Times to Share Your Social Media Updates [Infographic] | LinkedIn Social Selling | Scoop.it
Wondering what's the best time to share your social media updates? The following infographic will show you just that!
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7 Ways to Increase Your Social Media Mentions - Business 2 Community

7 Ways to Increase Your Social Media Mentions - Business 2 Community | LinkedIn Social Selling | Scoop.it
7 Ways to Increase Your Social Media Mentions Business 2 Community One problem that many companies may face, is the difficulty of getting good PR performance in social media; all brands want to experience a certain degree and volume of good social...
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Social Media Marketing that Drives Real Demand - How to Move from Likes to Leads | BrightTALK

Social Media Marketing that Drives Real Demand - How to Move from Likes to Leads | BrightTALK | LinkedIn Social Selling | Scoop.it
Myth: Social media does not work for lead generation. Reality: Social media is one of the best channels for leads and ROI. Problem: No one knows how to do it.
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Making the Most of LinkedIn Insights | Social Media Today

Making the Most of LinkedIn Insights | Social Media Today | LinkedIn Social Selling | Scoop.it

Critical content marketing strategy.... Do you have a Company Page on LinkedIn for your brand and business? If not, stop reading and use this guide to take care of that first. Back already? Ok. Now that you have a LinkedIn Company Page, that means you have a home for your business on LinkedIn. One of benefits of having a Company Page is that you can share Status Updates. Just like your personal LinkedIn account, and any other social network, status updates can include something about you or your business, an article you've written, or an article someone else has written that you want to share. On LinkedIn, those status updates can even include files and video and SlideShare presentations. After you've been sharing updates for a while and have attracted some followers to your Company Page, you're going to want to start paying attention to the analytics that LinkedIn provides. These are called Insights, just like on Facebook Pages. LinkedIn actually provides three sets of statistics: Per Post, Follower and Page....


Via Jeff Domansky
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Facebook or LinkedIn Will Win the Online Social Media Market War ...

Facebook or LinkedIn Will Win the Online Social Media Market War ... | LinkedIn Social Selling | Scoop.it
Facebook or LinkedIn Will Win the Online Social Media Market War? :: The Market Oracle :: Financial Markets Analysis & Forecasting Free Website.
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How social sellers make it to the top: Insights from LinkedIn Sales Connect

How social sellers make it to the top: Insights from LinkedIn Sales Connect | LinkedIn Social Selling | Scoop.it
Earlier this month, we at Hearsay Social had the opportunity to be a part of LinkedIn Sales Solutions' inaugural summit, hosted by Mike Derezin (Global Head of Sales, Sales Solutions, LinkedIn) at

Via Mike Ellsworth
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Mike Ellsworth's curator insight, April 29, 2013 9:13 PM

A good summary of information from LinkedIn Sales Solutions' inaugural summit. Includes some research from our buddy Jill Konrath.


Via @AndrewVest

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Social Selling in a Buyer Empowered World

Social Selling in a Buyer Empowered WorldAdam Thorp – Managing Director, HuthwaiteCorporate Social Media Summit March 2013

Via Anita Windisman, Mike Ellsworth
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Anita Windisman's curator insight, April 3, 2013 11:16 AM

Great stats in here on the changing environment in B2B sales...

Mike Ellsworth's curator insight, April 28, 2013 4:37 PM

This PowerPoint has a lot of information in it, including results of a survey that find that the percentage of buyers who engage later in the sales process due to social media grew by 6% from Q3 to Q4 2012! More than half of Sales respondents now consider themselves creators / publishers of social media content, up from 32% in 2012.

 

The boldest assertion: "Sellers don’t have to make a decision to adopt social media - their customers have already made it for them."

 

Get started catching up with our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition   http://bit.ly/InfPipeCh1

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How should you respond to awkward customers on social media?

How should you respond to awkward customers on social media? | LinkedIn Social Selling | Scoop.it
Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.
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How to Socialize Your Selling Strategy Part I: Research - Social Fresh

How to Socialize Your Selling Strategy Part I: Research - Social Fresh | LinkedIn Social Selling | Scoop.it
This is the first part in a three-part series on how to build your online presence for real social selling, inspired by research from Jon Ferrara, founder and.
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Lead Generation Poses Biggest Challenge for B2Bs - eMarketer

Lead Generation Poses Biggest Challenge for B2Bs - eMarketer | LinkedIn Social Selling | Scoop.it
Finding new prospects is critical for B2B companies and seen as their biggest online marketing challenge. Social media is among the most challenging lead gen tactics, while email marketing, SEO and content marketing get the best results.

Via Anita Windisman
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Using LinkedIn for Sales Prospecting: How ADP finds & closes leads

Outsoutced services provider ADP is using LinkedIn for sales prospecting in combination with Twitter to find & close more sales. Their sales force is using a...
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What is social selling

Social Selling is the use of social networks to find and engage with decision makers. The BEST social network to empower social selling is LinkedIn. http://www.
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Research: LinkedIn Now #1 Tool of Top Sales Reps

Research: LinkedIn Now #1 Tool of Top Sales Reps | LinkedIn Social Selling | Scoop.it
Just when you thought LinkedIn.com was a career site for finding your next job, along comes new, primary research from Jill Konrath and Ardath Albee showing that LinkedIn is now the most important sales tool in a sales rep's arsenal.

Via Brian Remington
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Why Brands Should Be Human on Social Media

Why Brands Should Be Human on Social Media | LinkedIn Social Selling | Scoop.it
The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But how can your brand be more human?
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LinkedIn Tops Facebook as Favorite Social Media Tool of Inc. 500

LinkedIn Tops Facebook as Favorite Social Media Tool of Inc. 500 | LinkedIn Social Selling | Scoop.it
LinkedIn has become the most popular social networking tool among the fastest-growing U.S. private companies. The online professional networking site was used by more than 80 percent of businesses on the 2012 Inc.
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3 Ways To Reach New Prospects Using Your LinkedIn Connections [VIDEO] | Social Media Today

3 Ways To Reach New Prospects Using Your LinkedIn Connections [VIDEO] | Social Media Today | LinkedIn Social Selling | Scoop.it
Did you know that overall, you're 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that's an amazing statistic.

Via Bill Cosgrove
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