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LinkedIn Publishing Platform: What Marketers Need to Know : Social Media Examiner

LinkedIn Publishing Platform: What Marketers Need to Know : Social Media Examiner | LinkedIn | Scoop.it
Social Media Marketing Podcast 89, in this episode Stephanie Sammons shares how marketers can make the most out of the LinkedIn publishing platform.
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Do you know what LinkedIn search is capable of?

Do you know what LinkedIn search is capable of? | LinkedIn | Scoop.it
If you are a recruiter then searching LinkedIn for profiles is something you will probably do often. But do you just put a job title in the search box at the top of the page and then hit ENTER?Go
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Great tips on how to use LinkedIn search

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How To Make Your LinkedIn Headline Stand Out

How To Make Your LinkedIn Headline Stand Out | LinkedIn | Scoop.it
Are you selling yourself in your LinkedIn headline? Or did you not even know you could change yours? No worries. These five guidelines will help you make your headline—and your profile—stand out from here on.
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Great tips here on how to write a stand-out professional headline.

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New LinkedIn Showcase Pages, What Marketers Need to Know

New LinkedIn Showcase Pages, What Marketers Need to Know | LinkedIn | Scoop.it
Learn how LinkedIn Showcase Pages help you deliver targeted product messaging to separate audience segments from your LinkedIn Business Page.
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More useful tips on how to set up a LinkedIn showcase page.

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Social Media Image Dimensions: The Ultimate Guide [INFOGRAPHIC]

Social Media Image Dimensions: The Ultimate Guide [INFOGRAPHIC] | LinkedIn | Scoop.it
Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base. The team at Tent Social created this infographic that shows the heights and widths of all those images you need to make your social media channels look fantastic.
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Social media image cheat sheet including image specs for LinkedIn

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LinkedIn Optimization: 5 Tips For Improving Your LinkedIn Profile

LinkedIn Optimization: 5 Tips For Improving Your LinkedIn Profile | LinkedIn | Scoop.it
LinkedIn has quickly achieved top status as "the" business to business social networking destination. In fact, less than two years after going public,
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Great tips on profile pic, professional headline, summary

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[Infographic] How to Optimize Your LinkedIn Profile - SocialTimes

[Infographic] How to Optimize Your LinkedIn Profile - SocialTimes | LinkedIn | Scoop.it
Your LinkedIn profile can be a powerful tool for marketing yourself or your business. Here are some tips for optimizing its potential.
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Good infographic that covers the basics of optimising your profile.

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11 Tips To Help Optimize Your LinkedIn Profile For Maximum Exposure & Engagement - Convert With Content

11 Tips To Help Optimize Your LinkedIn Profile For Maximum Exposure & Engagement - Convert With Content | LinkedIn | Scoop.it
LinkedIn, as one of the oldest social networks in the space, is still one of the most important and valuable. Once regarded as a resume holder, LinkedIn has emerged as a robust network aimed to connect you with the business world.

LinkedIn is the world's largest professional networking site, with over 200 million members in 200 different countries. The fastest growing countries are Turkey, Colombia and Indonesia. The most populated industries present on LinkedIn are Information & Technology (4M), Financial Services (2M), Higher Education (1.95M), Computer Software (1.65M) and Telecommunications (1.59M).

LinkedIn is so powerful for B2B leads and opportunities that you should take it very seriously. The first and foremost thing you should do is complete your profile. According to a recent study, just about half of all profiles are sitting incomplete on LinkedIn. I hope you aren't one of them. Whether you have a complete or incomplete profile, these 11 tips will help you optimize your profile for maximum exposure and set you up for some serious LinkedIn engagement. Remember, there are 200 million members and you want to stick out. Simply completing your profile will increase your chances of being found.
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Think about SEO implications of your summary and headlines.

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How to Use LinkedIn to Grow Your Business

A new survey reveals the best practices of SMBs on the professional networking site.
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Some stats on how SMEs use LinkedIn to grow their business. Useful data to give context as to why orgs should use LinkedIn for business development.

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8 Lesser-Known Strategies to Get More Out of LinkedIn

8 Lesser-Known Strategies to Get More Out of LinkedIn | LinkedIn | Scoop.it
LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value. Chances are, you are probably not using it to its fullest potential in ar...
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Export your contacts regularly for business development and use premium for business development are the two standout tips here.

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LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media

LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media | LinkedIn | Scoop.it
Roughly 81% of SMBs are using social media, according to a new LinkedIn study, and of those that use social, 94% of them do so for marketing purposes.
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Useful research to get some idea of the scale of usage in SMEs - US data though.

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33 Quick LinkedIn Tips [Infographic]

33 Quick LinkedIn Tips [Infographic] | LinkedIn | Scoop.it
Get ideas for how you use LinkedIn by checking against these practical tips. If you are new to LinkedIn or looking for some quick reminders to powerful it can be, Hubspot's infographic provides 33 ...
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Some good tips for enhancing the way you use LinkedIn.

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Let the Games Begin: How You Rank Against Professionals Like You on LinkedIn

Let the Games Begin: How You Rank Against Professionals Like You on LinkedIn | LinkedIn | Scoop.it
“How You Rank” is one of the most popular destinations on LinkedIn - we get it. It’s hard not to keep checking back to see how you rank among your connections and colleagues at your company. For those of you who are premium members, we’ve recently added another
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A look at the 'How you rank' tool on LinkedIn.

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7 LinkedIn Profile Tips and Tricks in 2014 That Make a Difference

7 LinkedIn Profile Tips and Tricks in 2014 That Make a Difference | LinkedIn | Scoop.it
If you’re going to do any kind of business development, prospecting or social selling on LinkedIn, the first thing you need to focus on is optimizing your LinkedIn profile. When I say “focus” I mean
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Great tips on creating an eye-catching profile.

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A Beginner’s Guide to LinkedIn Showcase Pages

A Beginner’s Guide to LinkedIn Showcase Pages | LinkedIn | Scoop.it
Learn how to use LinkedIn Showcase Pages to generate leads.
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The basics to set up a LinkedIn showcase page.

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How to Optimize Your Business Linkedin Page in 8 Easy Steps - Search Engine Journal

How to Optimize Your Business Linkedin Page in 8 Easy Steps - Search Engine Journal | LinkedIn | Scoop.it
Not that long ago, we shared 11 Simple Ways to Propel Your LinkedIn Profile into ‘All-Star’ Status. We noticed several visitors asked if those tips could a
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Great tips on optimising your company page - like the banners that you can make clickable and can rotate - a good way of promoting what you do.

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Stand Out with the New LinkedIn Premium Experience

Stand Out with the New LinkedIn Premium Experience | LinkedIn | Scoop.it
Whether you’re a new graduate or a seasoned professional, how you are viewed professionally matters. LinkedIn has always been a place where you can come to manage your professional brand and to put your best foot forward. And, starting today, we’ve sweetened the pot for all new and existing premium
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LinkedIn premium users can add background images to enhamce their profiles.

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The Ultimate Cheat Sheet for Mastering LinkedIn

The Ultimate Cheat Sheet for Mastering LinkedIn | LinkedIn | Scoop.it
Learn how to use LinkedIn for personal networking and marketing with this ultimate cheat sheet of tips.
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An excellent article brimming with tips and links to other useful content on how to max out on your Linkedin profile/company page.

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Getting Smart With LinkedIn: Optimising Profiles & Company Pages

Getting Smart With LinkedIn: Optimising Profiles & Company Pages | LinkedIn | Scoop.it
LinkedIn profiles and company pages are not just online CVs. They are sales tools for your business and its employees so make sure they are fully optimised.
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Some good tips, especially on optimising and linking employees to company pages.

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6 Ways to Grow Your Business Through LinkedIn

6 Ways to Grow Your Business Through LinkedIn | LinkedIn | Scoop.it
While troves of people scour LinkedIn hoping to land their ideal job or find the perfect connection, businesses can use the mega-platform to grow their business.
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Generic advice - most useful tip is around how to connect and follow-up with those connections.

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7 Key LinkedIn Stats: When to Post, What to Post & How to Improve

7 Key LinkedIn Stats: When to Post, What to Post & How to Improve | LinkedIn | Scoop.it
Learn the best time to post, the best frequency, and the best content to help your LinkedIn marketing strategy succeed.
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Very useful advice here. For example, what time of day to post updates and why it is worth sharing industry insights here.

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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | LinkedIn | Scoop.it
LinkedIn can be the best tool for building your brand. If you incorporate these seemingly counterintuitive techniques into your LinkedIn strategy, you will build a stellar profile, be visible to decision makers and be skilled at using LinkedIn as a career-management tool.
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A couple of good tips here on updating your profile secretly and viewing other people's profiles privately so they won't see you doing it.

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