Link Building Resources
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Link Building Resources
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4 Tools (And 1 E-Book) I'm Loving For Content Creation And Link Development

As a content creator and link builder, you're likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye.
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5 Less Common Link Building Mistakes You Might Be Making

5 Less Common Link Building Mistakes You Might Be Making | Link Building Resources | Scoop.it
Even the most advanced link builders can sometimes make simple mistakes. Are you one of them?
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Top 5 Link Blogs Every Link Builder Should be Reading in 2012

Top 5 Link Blogs Every Link Builder Should be Reading in 2012 | Link Building Resources | Scoop.it
I'm a link builder by trade. Sure, I do on-page optimization, social media promotion, reputation management, local search marketing, and cover nearly e...
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Dealing with PPC "not provided" - State of Digital

Dealing with PPC "not provided" - State of Digital | Link Building Resources | Scoop.it
"Not provided" has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.
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5 Creative Link Building Techniques for 2014 - Search Engine Journal

5 Creative Link Building Techniques for 2014 - Search Engine Journal | Link Building Resources | Scoop.it
We can’t compare link building to Michaelangelo’s “The creation of Adam” painting on the ceiling of the Sistine Chapel, but in the right hand and with the
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Quality Link Building Strategies in 2014 | White Hat Tips, Software Packages & Services

Quality Link Building Strategies in 2014 | White Hat Tips, Software Packages & Services | Link Building Resources | Scoop.it
Get your FREE GUIDE to link building in 2014. Advice based on over 10 years experience.
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After Guest Blogging...What's Left for "Safe" Link Building? - Search Engine Journal

After Guest Blogging...What's Left for "Safe" Link Building? - Search Engine Journal | Link Building Resources | Scoop.it
Image Courtesy of Shutterstock As link building tactics get shot down by the Big G, online marketers are left wondering what’s left. Guest blogging has be
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The Power of Authors and Content for Link Building

The Power of Authors and Content for Link Building | Link Building Resources | Scoop.it
Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers.
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Link Building 101: Utilizing Past and Current Relationships

Link Building 101: Utilizing Past and Current Relationships | Link Building Resources | Scoop.it
When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence.
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6 Dead Link Building Tactics You Should Avoid - Search Engine Journal

6 Dead Link Building Tactics You Should Avoid - Search Engine Journal | Link Building Resources | Scoop.it
Thanks to Google’s Penguin algorithm, bad links are a dreaded reality these days. They can cause rankings to tank, along with website traffic and profits.
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How To Spot Bad Links & Deciding Whether To Take Action - Search Engine Journal

How To Spot Bad Links & Deciding Whether To Take Action - Search Engine Journal | Link Building Resources | Scoop.it
Since Google's Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links could negativel
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Link Building At The Speed Of Natural

Link Building At The Speed Of Natural | Link Building Resources | Scoop.it
"Natural link building" has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The general argument goes
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30 Quick & Easy Ways to Increase Your Site's Linkability

30 Quick & Easy Ways to Increase Your Site's Linkability | Link Building Resources | Scoop.it
Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site.
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Is That Directory Link Unnatural?

Is That Directory Link Unnatural? | Link Building Resources | Scoop.it
If you are doing a backlink audit, this article should help you when it comes to making decisions about links from directories.
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Why Your Content Marketing Team Needs A Link Builder

Why Your Content Marketing Team Needs A Link Builder | Link Building Resources | Scoop.it
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
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New AdWords Quality Score Info: What You Need To Know

New AdWords Quality Score Info: What You Need To Know | Link Building Resources | Scoop.it
By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years! Whenever Google officially communicates […]
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Google's Matt Cutts: Over Time Backlinks Will Become Less Important

Google's Matt Cutts: Over Time Backlinks Will Become Less Important | Link Building Resources | Scoop.it
Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a […]
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Are Links Losing Value in Google's Algorithm? - Whiteboard Friday

Are Links Losing Value in Google's Algorithm? - Whiteboard Friday | Link Building Resources | Scoop.it
The value of links in Google's algorithm has been the subject of much debate. In today's Whiteboard Friday, Rand clarifies two of the most compelling arguments and offers SEOs his advice on how to treat links as we move forward.
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How Agile Marketing Changes Your Link Building Process Forever

How Agile Marketing Changes Your Link Building Process Forever | Link Building Resources | Scoop.it
After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link building when you’re […]
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31 Link Building Tactics Discovered From Competitive Analysis

31 Link Building Tactics Discovered From Competitive Analysis | Link Building Resources | Scoop.it
Over the years, I've seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune).
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Linksgiving: 10 Things To Be Thankful For This Year

Linksgiving: 10 Things To Be Thankful For This Year | Link Building Resources | Scoop.it
With Thanksgiving just two days away, I thought it was only fitting to discuss what I think we should all be thankful for this year when it comes to link building.
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Future of Paid Search: Think Target Audiences, Not Just Keywords

Future of Paid Search: Think Target Audiences, Not Just Keywords | Link Building Resources | Scoop.it
It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences.
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If Link Building Really Is Dead, What Do We Do Now?

If Link Building Really Is Dead, What Do We Do Now? | Link Building Resources | Scoop.it
“He’s dead, Jim.” It’s been shouted from the rooftops, from here to Moz and every blog in between, but I guess it isn’t official until the doctor says so: Link building is dead.
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4 Ways to Get Link Building Into Your Client's DNA

4 Ways to Get Link Building Into Your Client's DNA | Link Building Resources | Scoop.it
Link building isn't just some activity you do. It should be an integral part of all your activities, even outside regular marketing. Here's how to get link building integrated into the DNA of your client's daily activities for best SEO results.
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Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search | Link Building Resources | Scoop.it
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing.
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