Marketing & Customer Engagement - Lincelot
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Marketing & Customer Engagement - Lincelot
News, trends, tips and tricks about internet marketing and the use of social media to grow your audience and your business.
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The power of behind the scenes marketing - Lincelot

The power of behind the scenes marketing - Lincelot | Marketing & Customer Engagement - Lincelot | Scoop.it
Behind the scenes marketing is a powerful marketing strategy for entrepreneurs and businesses of all sizes who want to grow and engage a loyal audience.
Lincelot's insight:

What do a self-made videographer, a self-made internet entrepreneur, a British department store, the world’s oldest airline and the world’s third most valuable brand have in common? Behind The Scenes Marketing. And major success.

 

How do you think about Behind The Scenes Marketing? Do you use it? Do you want to use it? What's keeping you from using it? Do you know any other great examples of companies that master the skill of storytelling and Behind The Scenes Marketing?

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When Inbound Marketing (alone) may not be the best strategy for your business

When Inbound Marketing (alone) may not be the best strategy for your business | Marketing & Customer Engagement - Lincelot | Scoop.it

The latest trend for most companies is to invest heavily on social media marketing, search engine optimization and lead nurturing, collectively called Inbound Marketing. When done effectively as part of a lead generation program, inbound marketing can pay significant results to the bottom line. However, what happens when you’re not selling a hot product or service?

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Ten Buzzwords To Take Off Your LinkedIn Profile Now | NewsFeed | TIME.com

Ten Buzzwords To Take Off Your LinkedIn Profile Now | NewsFeed | TIME.com | Marketing & Customer Engagement - Lincelot | Scoop.it

LinkedIn, the social networking site for people with business cards, has released its list of the year's most overused professional buzzwords, culled from the profiles of its 135 million members.

 

Are you "creative," "organizational, and "effective"? If so, your résumé might also be in need of a makeover.

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Sweet Irony: Zuckerberg Facebook photos hacked

Sweet Irony: Zuckerberg Facebook photos hacked | Marketing & Customer Engagement - Lincelot | Scoop.it
A series of private pictures of Facebook founder Mark Zuckerberg have been posted online by "hackers" to highlight a bug in the social network.

 

In total 14 pictures of Mr Zuckerberg were posted to image site Imgur under the headline: "It's time to fix those security flaws Facebook".

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Social media integratie is direct gelinkt aan bedrijfsresultaten

Social media integratie is direct gelinkt aan bedrijfsresultaten | Marketing & Customer Engagement - Lincelot | Scoop.it

Bedrijven die sociale media sterk integreren in hun processen, vertonen betere financiële bedrijfsresultaten dan bedrijven die sociale media niet integreren. Dat is één van de opmerkelijkste conclusies uit het InSites Consulting onderzoek bij 400 senior marketeers in Engeland en Amerika.

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New trend: Atos Bans Internal Email, Switches Totally To Facebook-Type-Stuff And Instant Messaging

New trend: Atos Bans Internal Email, Switches Totally To Facebook-Type-Stuff And Instant Messaging | Marketing & Customer Engagement - Lincelot | Scoop.it
In case big email providers like Microsoft, Google, and Yahoo hadn't already been scared stiff by recent online communication trends, this news should wake them up.A huge French company has just banned the use of email within the company. Instead, having concluded that the vast majority of email is just time-wasting noise, it is switching all employees to a Facebook-like interface and instant messaging.The company is Atos.
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De social marketing machine die TVOH heet

De social marketing machine die TVOH heet | Marketing & Customer Engagement - Lincelot | Scoop.it

Het tweede seizoen van The Voice of Holland (TVOH) is gestart. In deze blog schijn ik mijn licht op hoe TVOH het voor elkaar krijgt om bij de eerste aflevering 3,3 mln kijkers te krijgen. Half Nederland heeft vrijdagavond gekeken, een marktaandeel van 48% op vrijdagavond. Het is een uitgedokterde strategie van opwarmen, lekker maken naar een hoogtepunt tijdens de show en de aandacht daarna vasthouden.

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Everything Marketers Need to Know About Google's Panda Updates

Everything Marketers Need to Know About Google's Panda Updates | Marketing & Customer Engagement - Lincelot | Scoop.it

We learned a lot after this year's Google Panda updates. Some site owners felt vindicated by finally seeing their efforts at legitimate SEO paying off. Others were punished severely in the SERPs for grey and black hat tactics. While some of the vanquished were marketing professionals deeply entrenched in the ins and outs of SEO, unfortunately, many of them were people who turned their site over to an agency for management, or people who just plain didn't know any better.


So what's the glass half full perspective on all of this? Well, Google Panda is kind of forcing site owners and managers to be, well, good marketers. Here are 5 tips to get the most from Google's Panda Updates.


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P.S. Vorige week schreef ik een gelijkaardig artikel in het Nederlands. Als je liever in het Nederlands leest: http://www.lincelot.com/google-verandert-u-ook/.


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The evolution of search in six minutes - Inside Search

The evolution of search in six minutes - Inside Search | Marketing & Customer Engagement - Lincelot | Scoop.it

This summer Google posted a video that takes a peek under the hood of search, sharing the methodology behind search ranking and evaluation. Through this methodology, Google makes roughly 500 improvements to search in a typical year.


Following up on their last video, Google now shares a short history of the evolution of search, highlighting some of the most important milestones from the past decade—and a taste of what’s coming next.

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Het kleinste kunstmuseum in Amsterdam heeft 170.000 Facebookfans. Hoe kan dat?

Het kleinste kunstmuseum in Amsterdam heeft 170.000 Facebookfans. Hoe kan dat? | Marketing & Customer Engagement - Lincelot | Scoop.it

Ongemerkt en over het algemeen uit het zicht van de museumbezoeker hier te lande, heeft het afgelopen jaar een heel klein kunstmuseum een enorme schare fans op Facebook verzameld. En dit in slechts iets meer dan een jaar tijd.


Een mooi verhaal! Het draait weer om de inhoud... Bijzondere inhoud verspreidt zichzelf!

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11 Ways to Totally Screw Up Your Inbound Marketing

11 Ways to Totally Screw Up Your Inbound Marketing | Marketing & Customer Engagement - Lincelot | Scoop.it

Don't make these 11 disastrous inbound marketing mistakes if you want your inbound marketing campaigns to succeed:


  1. Not aligning your inbound marketing strategy with sales goals
  2. Spending more time and money on design than content creation
  3. Writing tons of mediocre content instead of less frequent, but remarkable, content
  4. Not making content available on social media networks
  5. Publishing a ton of content, and then abandoning ship
  6. Neglecting basic search engine optimization
  7. Having bad or no calls-to-action
  8. Not giving explicit instructions on landing pages
  9. Neglecting the middle of the funnel
  10. Not A/B testing landing pages (and everything else, for that matter)
  11. Not tracking inbound marketing efforts with an analytics tool
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Social Media engagement leidt niet tot groei in bereik [infographic]

Social Media engagement leidt niet tot groei in bereik [infographic] | Marketing & Customer Engagement - Lincelot | Scoop.it

De meest recente studie van Hubspot heeft waarschijnlijk een zeer voorspelbare uitkomst. Het zijn niet de Twitter-accounts met grote aantallen volgers maar juist kleinere accounts met minder dan 1.000 volgers die veel meer interactie hebben.


Enkele andere opvallende feiten zijn dat commentaar op blogs niet leidt tot meer views, net als dat reacties en opmerkingen op Facebook ook daar niet leiden tot meer impressies. De conclusie die hieruit naar voren zou kunnen komen is dat engagement via social media niet direct een garantie of formule is voor groei in bereik. Maar misschien moet dat laatste ook geen doel zijn.

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11 Safeguards to Prevent Business Blogging Embarrassment

11 Safeguards to Prevent Business Blogging Embarrassment | Marketing & Customer Engagement - Lincelot | Scoop.it
You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. The excitement to get it on your site is so overwhelming, you scurry over to the 'publish' button and hover over it, about ready to push.


STOP!


Don't make another move. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Before you ever hit the publish button on a blog post, make sure you've checked these 11 items off your content publishing to-do list to make the most from your blog.


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Google's Search Results Get a Radical Overhaul

Google's Search Results Get a Radical Overhaul | Marketing & Customer Engagement - Lincelot | Scoop.it

Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today. It finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.

 

The new system will perhaps make life much easier for some people, allowing them to find both privately shared content from friends and family plus material from across the web through a single search, rather than having to search twice using two different systems.

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Zakelijk gebruik social media stijgt flink

Zakelijk gebruik social media stijgt flink | Marketing & Customer Engagement - Lincelot | Scoop.it

Het zakelijk gebruik van social media in Europa is het afgelopen jaar flink gestegen ten opzichte van 2010. In 2010 gebruikte slechts 23 procent social media in zakelijke context en in 2011 is dit bijna verdubbeld naar 40 procent. Nederland scoort zelfs hoger dan het Europese gemiddelde, hier zet 45 procent social media in op werkvlak.

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The State of Social Marketing 2011 – 2012 - Brian Solis

The State of Social Marketing 2011 – 2012 - Brian Solis | Marketing & Customer Engagement - Lincelot | Scoop.it

In 2012, social media marketing will only continue to mature. Bottom-up learning about what really works in Social will be essential for this expansion. Research conducted by IBM in 2011, for instance, revealed a gap between consumer expectations toward the businesses they support in social media, and executive assumptions about what these consumers wanted.

 

This “Perception Gap,” as defined by the IBM study, demonstrates the importance of bottoms-up, informed social marketing programs, as opposed to the traditional top-down strategies tied to the usual monologue-marketing channels.

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Financiële prestaties Hyves stellen zwaar teleur

Financiële prestaties Hyves stellen zwaar teleur | Marketing & Customer Engagement - Lincelot | Scoop.it

Het sociale netwerk Hyves blijft qua financiële prestaties ver achter bij de hoge verwachtingen van moederbedrijf Telegraaf Media Groep (TMG).

 

De kloof is zo groot dat de uitgever de interne winst- en omzetdoelen voor Hyves in 2012 nu al heeft afgeschreven, melden betrokkenen. TMG bekijkt hoeveel lager de lat moet worden gelegd voor de dochter, die een jaar geleden is ingelijfd voor € 43 mln.

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Netwerken op hoge hoogte: KLM laat passagiers buurman kiezen via sociale media

Netwerken op hoge hoogte: KLM laat passagiers buurman kiezen via sociale media | Marketing & Customer Engagement - Lincelot | Scoop.it

Als een passagier incheckt op internet kunnen de profielen van Twitter en Facebook gekoppeld worden. Andere passagiers kunnen zo een buurman uitkiezen met wie zij bijvoorbeeld overeenkomsten hebben.


Uiteraard moeten passagiers er zelf voor kiezen deze informatie te delen.

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5 Big Reasons CEOs Should Get Social [INFOGRAPHIC]

5 Big Reasons CEOs Should Get Social [INFOGRAPHIC] | Marketing & Customer Engagement - Lincelot | Scoop.it
Here's a recap of our Social CEO Series, along with an infographic highlighting data about how today's CEOs are using social media.
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» De toekomst van social TV volgens Kevin Slavin (#MPJC) » Bijgespijkerd

» De toekomst van social TV volgens Kevin Slavin (#MPJC) » Bijgespijkerd | Marketing & Customer Engagement - Lincelot | Scoop.it

De beste presentatie tijdens het Mediapark Jaarcongres 2011 (#MPJC) was die van Kevin Slavin, medeoprichter van Starling TV. In zijn presentatie ging hij in op de nieuwe relatie tussen publiek en televisie aan de hand van begrippen als “laughter from nowhere”, “limbic resonance” en “parasocial relationships”. Ietwat theoretisch, maar rete-interessant en goed gepresenteerd, misschien zelfs wel “TED-waardig”.

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What marketers say about working online: Survey results - McKinsey Quarterly - Marketing & Sales - Digital Marketing

What marketers say about working online: Survey results - McKinsey Quarterly - Marketing & Sales - Digital Marketing | Marketing & Customer Engagement - Lincelot | Scoop.it

Marketers agree that digital tools and technologies are valuable, though many of their companies struggle to measure the financial impact and capture customer data.

A few insights form this study:

- Respondents say they lack the internal leadership and resources to develop better analytical capabilities and, as a result, better information and insights about customers.

- Congruent with the importance respondents place on leveraging customer insights, 71 percent say data-driven customer insights will be very or extremely important to their companies’ competitiveness during the next two to four years—but just 4 percent say their companies now have the required analytical capabilities to manage their businesses more effectively

- Organizationally, a majority of executives (54 percent) say their companies have responded to the increasing prevalence of online tools and e-commerce by seeking to integrate them into existing business models. However, nearly one-third have established separate teams or departments to manage online opportunities.

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Social Marketing, Listening and Engagement

Social Marketing, Listening and Engagement | Marketing & Customer Engagement - Lincelot | Scoop.it

Soms gebeurt het dat je een presentatie ziet waarvan je denkt: "Die heb ik ook in mijn hoofd zitten. Waarom heb ik die nog niet gemaakt?" Dit overkwam me bij deze presentatie over Social Marketing. Niet nieuw maar nog altijd relevant. Grab a cup of coffee, sit back & enjoy!

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Inzicht: The voice of Holland een voorlopige analyse | #inzicht

Inzicht: The voice of Holland een voorlopige analyse | #inzicht | Marketing & Customer Engagement - Lincelot | Scoop.it
Enige tijd volgt #D2W het programma The voice of Holland. Regelmatig zullen er dan ook op #D2W posts verschijnen wanneer er zich interessante zaken afspelen op de sociale kanalen, de website e.d. tijdens het seizoen van The voice of Holland. Ook alle deelnemers van de show zullen worden ‘gemonitored’. Een voorlopige analyse.


Hieronder enkele grafiekjes over een periode van 90 dagen en 90 dagen daarvoor. Volgers, list-noteringen, tweets, conversatie-volume, sentiment en invloed zijn slechts enkele zaken waar naar gekeken wordt.

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Buzzcapture - Kijkcijfers vs. Online Buzz: Nog geen % doet mee |

Buzzcapture - Kijkcijfers vs. Online Buzz: Nog geen % doet mee | | Marketing & Customer Engagement - Lincelot | Scoop.it

Traditionele media; Ze bestaan al decennia maar zijn er niet altijd even goed in zich aan te passen aan nieuwe omstandigheden. Met de komst van televisie was men als de dood voor verloedering en nu met de inzet van sociale media weet ook nog iedereen wat te doen. Maar, programmamakers zijn niet blind en zien ook mogelijkheden.


Wat me met name opvalt zijn zeer lage cijfers. Zelfs als we er vanuit zouden gaan dat elke online uiting van een uniek persoon is (wat uiteraard bij lange na niet het geval is) wordt er door nog geen 1% van de kijkers van TVOH online gesproken over dit programma. Zeker voor TVOH is dit eigenlijk een matige score. Vorig jaar is enorm ingezet op participatie via Twitter, maar hier lijkt tot nu toe weinig van over.

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Social Engagement is the Way Forward for SEO

Social Engagement is the Way Forward for SEO | Marketing & Customer Engagement - Lincelot | Scoop.it

Social Engagement is the new shift in SEO.


The search engines are moving toward a non-static ranking system, which will be based on a user and their groups. Google is trying to create a more personal and refined search in which a user has more chance of finding the required information (always a goal for Google).


I’m not saying that on-page SEO and off-page SEO techniques are useless, and only social is in. But the social element has started playing its part in SEO. Google has started mixing social recommendations and their ranked pages in the search results.


Social recommendations were there earlier, but they merely played a part in the rank system. Now it can take you to first page of Google for at least some users or groups.

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