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How to become a new/better self ! Tips and tricks, neurohacks for transhumanity.
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We'll be uploading our entire MINDS to computers by 2045 and our bodies will be replaced by machines within 90 years, Google expert claims

We'll be uploading our entire MINDS to computers by 2045 and our bodies will be replaced by machines within 90 years, Google expert claims | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Ray Kurzweil, the director of engineering at Google, has claimed that in just over 30 years, humans will be able to upload their entire minds to computers and become 'digitally immortal'.
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The Augmented Human of the Future

The Augmented Human of the Future | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
A case for embracing the “augmentation” of human minds and bodies
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Masayoshi Son, SoftBank CEO - Making The Singularity Happen

SoftBank has made waves with its $93 billion Vision Fund technology investment vehicle. But many in the industry have been asking: What is Mr. Son trying t
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Ban on killer robots urgently needed, say scientists

Ban on killer robots urgently needed, say scientists | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
The movie portrays a brutal future. A military firm unveils a tiny drone that hunts and kills with ruthless efficiency. But when the technology falls into the wrong hands, no one is safe.
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Quel est la meilleure place pour un lien dans un tweet ?

Quel est la meilleure place pour un lien dans un tweet ? | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it

J'ai personnellement l'habitude de placer mes liens à la fin d'un tweet, mais visiblement le premier quart du tweet est l'endroit est le plus efficace, à tester !


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5 outils Twitter pour booster votre marketing [uk]

5 outils Twitter pour booster votre marketing [uk] | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it

Des outils vraiment pratiques pour optimiser vos tweets et votre utilisation de Twitter.


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Fluany. Apprendre et mémoriser pendant que vous surfez sur le web – Les Outils Tice

Fluany. Apprendre et mémoriser pendant que vous surfez sur le web – Les Outils Tice | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it

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Information et transparence : la France traque les mauvais élèves d'internet

Information et transparence : la France traque les mauvais élèves d'internet | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Les producteurs d’algorithme de tout genre vont serrer les dents : le législateur

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What’s Happening In The Brain When Your Imagination Is Active?

What’s Happening In The Brain When Your Imagination Is Active? | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Imagination is often associated with childhood, but that doesn’t mean the process is simple. Conjuring images that one has never seen before is more complex than it seems, requiring the brain to reconfigure images it can readily identify in new ways.

In one hypothesis of the imagination network, the prefrontal cortex plays a crucial function as coordinator, signaling different networks of neurons representing images that wouldn’t normally be associated together, to fire at the same time. Called “mental synthesis,” some researchers now believe the infrastructure for life-long imaginative pursuits may be laid during childhood.

This TED-Ed video explains in more detail what scientists think is going on in the brain when our imaginations are at work.

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Ruth Reynolds's curator insight, January 2, 2017 2:44 AM
Well how about that. Childhood is actually very important in future education and thinking?? So why isn't education better resourced!
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Étude 2016 : l'usage du numérique en France

Étude 2016 : l'usage du numérique en France | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it

Le CRÉDOC publie son étude annuelle « Baromètre du numérique » réalisée pour le compte du Conseil Général de l’Économie (CGE), de l’ARCEP et de l’Agence du Numérique. Cette enquête de référence permet de connaître l’équipement informatique des Français et l’usage réel des technologies numériques en France. Nous avons sélectionné les 10 insights les plus significatifs.


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M-Christine Lanne's curator insight, December 4, 2016 9:56 AM

Must reed : l'étude du CREDOC qui fait le tour des usages digitaux en 2016. Parmi les tendances marquantes, Le temps passé sur internet qui rattrape celui passé devant la TV et qui devrait même être supérieur en 2017 ! 

Neolusis's curator insight, December 6, 2016 9:59 AM

Étude 2016 : l'usage du numérique en France via @CreationArdeche

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Comment rendre les algorithmes responsables ?

Comment rendre les algorithmes responsables ? | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Comment rendre les algorithmes responsables ?
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#IAELille #16décembre - Le numérique au service de la santé : quels apports des plateformes santé ? - Connected Doctors, la communauté des connectés

#IAELille #16décembre - Le numérique au service de la santé : quels apports des plateformes santé ? - Connected Doctors, la communauté des connectés | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Le numérique au service de la santé : quels apports des plateformes e-santé ? La conférence se déroulera dans l’amphithéâtre 152 de l’IAE Lille, 104 Avenue du Peuple Belge, 59800 Lille. Organisateurs Bénédicte MESSIANT, Sofien TRIFI, Joséphine BEHAREL, Amel SENOUCI, Marie GARMENDIA Y GURIDI, Claire DUBUS, Léa JOUAULT Votre contact Sofien TRIFI E-mail : sofien.trifi@laposte.net Tél.
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SWAGGY CARD, Protection de Carte Bancaire

SWAGGY CARD, Protection de Carte Bancaire | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
KissKissBankBank est leader Européen du crowdfunding dédié à la création et l’innovation internationale.
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The “Father of Artificial Intelligence” Says Singularity Is 30 Years Away

With the development of artificial intelligence, the emergence of a smarter machine (a technological life form?) Than human beings is seen as an inevitable point in the flow of time. Some allegations, however, say that at this time the flow remains at a point in time relative to the destination. If we sit at the […]
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Amazon.com: Avogadro Corp: The Singularity Is Closer Than It Appears (Singularity Series Book 1) eBook: William Hertling: Kindle Store

Amazon.com: Avogadro Corp: The Singularity Is Closer Than It Appears (Singularity Series Book 1) eBook: William Hertling: Kindle Store | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Avogadro Corp: The Singularity Is Closer Than It Appears (Singularity Series Book 1) - Kindle edition by William Hertling. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Avogadro Corp: The Singularity Is Closer Than It Appears (Singularity Series Book 1).
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5 astuces de recherche sur Twitter pour mesurer votre e-réputation [UK]

5 astuces de recherche sur Twitter pour mesurer votre e-réputation [UK] | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it

Quelques règles simples et efficaces pour filtrer les tweets et mesurer plus finement votre e-réputation.


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Quelques conseils pour développer votre réseau d'Abonnés Twitter

Quelques conseils pour développer votre réseau d'Abonnés Twitter | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it

Il y aurait actuellement 576 millions de comptes Twitter qui s'est imposé progressivement comme un média social grand public, bien que le constat que l'on puisse faire est que l'on retrouve beaucoup de comptes issus de la communication, du web, du journalisme et donc à vocation professionnelle. Quoiqu'il en soit, pour développer son réseau, il n'est pas inutile de revenir sur quelques fondammentaux pour développer son réseau d'Abonnés.


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Top 10 Healthcare Marketing Trends For 2018

Top 10 Healthcare Marketing Trends For 2018 | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it

With 2017 almost in the rear-view mirror, it is time to start thinking about how your healthcare marketing strategy will evolve in 2018. It is a wise thing to step back for a moment, analyze the success of last year’s digital marketing campaigns and consider ways to evolve your strategy in the year to come.

Overall, 2017 was a year filled with changes and advancements in the digital marketplace. We saw the growth of ephemeral content on Instagram, innovations in live streaming, Google algorithm updates and an increased focus on unique content marketing. While it is a lot to stay on top of, these advances mean there are still unexplored roads to get inspired to improve your healthcare marketing strategy and engage your patients on a deeper level.

Most marketers prefer to write and publish digital marketing strategy pieces at the beginning of the year when everything is new and fresh, and teams are full of enthusiasm. With just three months left in the year 2017, you need to look for cutting-edge digital marketing strategies that can reinvigorate your brand in the year 2018.

If you want to stay on top of a constantly evolving digital landscape and ensure that you do not fall behind your competition regarding growth and profitability, you need to keep up with a lot of changes. This is one of the many key reasons why healthcare providers choose to work with a digital marketing agency, such as Practice Builders.


Ever wondered what makes a digital marketing agency so effective at coming up with innovative digital marketing ideas? A digital marketing agency can simplify the process of planning and executing the right campaign because it knows which communication channels can be best leveraged by a medical practice.

As you put together plans on where to focus your efforts in 2018, here are 10 digital marketing trends that can take your practice to the next level.


1. Consider Influencer Marketing: The need for influencer marketing is more significant today than it has ever been. Going by the statistics, nearly 71 percent of patients are more likely to book an appointment based on a reference on social networks.
Influencer marketing is all about taking advantage of “word-of-mouth” posts. An influencer is someone who has already gained the attention and loyalty of your target audience. You can ask any celebrity or a popular brand to interact with the target audience and endorse your products and service. Influencer marketing allows you to build instant authority for your brand, even if you are a new entrant in the market. More engaged patients mean more appointments and increased referrals.


2. Create Smart Content: Smart content, also referred to as dynamic content or adaptive content, is the most powerful pillar of your digital marketing campaigns. However, chances are you are not either creating or leveraging smart content as much as you could. As a reminder, dynamic content “talks” to your target audience – as if you know them. The more you know your target audience, the more likely you will convert prospects into patients. For instance, just by building your list of contacts, you can accumulate a significant amount of information in your CRM. Dynamic email can deliver personalized content to your target audience based on the information your system is collecting. While it is possible to do all of this manually, why would you? This is where marketing automation comes into the picture.

3. Focus on Market Automation: The rise of marketing automation platforms has simplified digital marketing tasks for medical practices. This is mainly because practices can now organize repetitive tasks across social networks and emails. This trend is very likely to deliver quick and measurable ROI. In addition, marketing automation platforms are beneficial to marketers in many ways. Firstly, they allow practices to see the relation between lead generation and digital strategies. Secondly, these platforms come with trigger-based systems that facilitate regular communication with potential and existing patients. Initially, these platforms were expensive and only large practices had access to them. However, over time, they have become affordable and scalable.

4. Think Beyond SEO: Until last year, gaining and maintaining website traffic was as easy as speeding up your SEO game. In 2018, entirely relying on SEO for improving your website traffic is a recipe for failure. Throughout 2017, Google has continued with algorithm update techniques. From Panda Mobilegeddon, the list is never-ending. A good number of reliable sites with useful content have suffered in the process. This does not mean you should forget all the SEO skills you have acquired over the years. Just keep them and improve them. It is essential to think beyond basic SEO techniques. However, do not hide from the fact that attracting patients in 2018 will demand more than just SEO.

5. Strengthen Social Media Presence: You can market and promote your practice until the cows come home, but if your approach is lacking, patients are going to scurry off somewhere else. Now more than ever, modern patients prefer to have easy access to the help and services they need. They do not want to make a phone call and stay on hold or send an email and wait for hours in a queue. Your patients want to post a comment on Facebook or send out a Tweet and get the help they need. Most medical practices have some amount of social media presence, but a handful of them leverage it for attracting patients.

 

6. Invest in Live Video: 2018 is said to be the year of video, with businesses of all kinds, including the healthcare sector, turning to video content to gain their target audience’s attention. Out of the various types of video, live video is said to attract the most attention so far. According to a study, long-form content and live video deliver the highest rates of ad completion. Another study expects the live video market to grow to $70.05 billion in 2021, up from $30.29 billion in 2016.

How can medical practices get on board with live video? There is a wide range of live video platforms available, which show the booming popularity of live streaming. Facebook Live is probably the most popular, but other social media networks including YouTube, Instagram, Tumblr and Periscope also support live video. You can use live video for streaming events, interviews, broadcasting a launch or reaching out to a broader audience.

7. Build a Responsive Website: You can start the new year by increasing the effectiveness of your website. The primary purpose of your practice website is to attract and inform patients. Some of the most effective elements of a high-converting healthcare website sites are: simple layout and basic design, easy navigation, contact forms with necessary information fields, social media links, patient reviews page and a media gallery for images and videos of practice and staff. Carefully building your healthcare website around the needs of your patients will help you achieve business objectives.

8. Paid Marketing Strategies a Necessity: For healthcare marketers relying solely on social networks, a lot more than just posting updates on your social media profile will be required to win your target audience. According to Forrester Research, an average patient only gets to see 16 percent of Facebook posts of their doctors and only 10 percent of tweets. We are entering an era in which marketers will have to pay to have their content distributed appropriately. For many healthcare marketers, it may mean loosening their budget to accommodate extra costs. If you want to have a lasting impact, you will have to pay for the premium services.

9. Gather More Patient Reviews: Social proof is essential for any healthcare practice trying to gain trust with potential patients. Social proof includes patient reviews, testimonials and case studies. According to a report, one in four patients check online reviews before choosing a healthcare provider. The good part is, acquiring reviews requires little effort.

One way to market your medical practice is by getting positive reviews on popular third-party sites such as Healthgrades.com and Vitals.com. Your patients can also post reviews on social media sites like Facebook, Yelp and Google+. If the majority of your reviews are negative, or if you do not have any reviews at all, the chances are that the new patient will choose another practice.

Encouraging patients to post reviews of your practice is simple. A good way to encourage patients to post reviews is through automated emails after each visit or by including a link to the third-party review website in your satisfaction surveys.


10. Extensive Blogging: Medical practices are highly likely to take control of their content by creating their own blogs. Topics like office updates, patient-centric useful content and featured guest posts will allow healthcare marketers to nurture their brand and connect with more patients. According to industry experts, 2018 is going to be another exciting year for innovative ways to reach patients and increase brand awareness. Rapid development in communication technology is making it increasingly challenging, and marketers will need to experiment and adapt in order to keep up.

Final Words

Incorporating these tips into your healthcare marketing strategy can help you connect with existing and potential patients. As hectic as running a practice may get, it is important for healthcare providers to appear as approachable as possible. Marketing your medical practice in a welcoming manner will draw in more patients while encouraging them to stay with your practice for a long time.

This makes it critical to find a healthcare marketing agency that can help you build your practice while you focus on caring for your patients. At Practice Builders, we offer a unique blend of reputation management as well as digital marketing that will help bring in new patients and strengthen your brand.

If your current marketing efforts do not include online reputation management and digital marketing, we are here to help. Implementing these strategies will drive more patient referrals, improve patient retention and keep your practice’s reputation strong.
For help with building your brand and executing digital marketing ideas for your practice, contact a Practice Builders representative today.


Via Plus91, Rémy TESTON
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CherryNetwork's curator insight, November 11, 2017 4:12 PM

Indeed here to stay....

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4.200 pharmaciens belges s'allient pour répondre à l'e-pharmacie

4.200 pharmaciens belges s'allient pour répondre à l'e-pharmacie | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Les pharmaciens indépendants belges et leurs organisations professionnelles ont mis sur pied la coopérative Pharmacy OnLine (POL). L’objectif est à la fois de répondre au défi concurrentiel posé par les sites d’e-pharmacie et d’assurer une accessibilité maximale de leurs officines à tous les patients.
Via Philippe Marchal, Rémy TESTON
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The Health 3.0 Movement

The Health 3.0 Movement | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Join the movement to transform healthcare! It's time to build Health 3.0, together. Learn more with Dr. Zubin Damania (AKA ZDoggMD).

Via Lionel Reichardt / le Pharmageek
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Learning by listening: Physicians say online reviews can improve health care

Learning by listening: Physicians say online reviews can improve health care | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Online platforms that allow users to read and write reviews of businesses and services afford health care providers an opportunity to learn by listening, Penn Medicine physicians say in a new Viewpoint published today i
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Digital Health Tech Takes Off in Clinical Trials and Pharmaceuticals

Digital Health Tech Takes Off in Clinical Trials and Pharmaceuticals | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it
Digital health tech is moving beyond the consumer market. Research from Frost & Sullivan shows that the healthcare wearables device market could more than triple to $18.9 billion in 2020 from $5.1 billion in 2015. The healthcare and pharmaceutical industries are fully embracing wearables to monitor patients between visits, improve patient adherence to medications and accelerate clinical drug trials.Wearables can give healthcare professionals insights into patient behavior and disease progression through a steady flow of electronic data transmitted by the devices. Medical wearables also enable clinicians and pharmaceutical companies conducting drug trials to collect more patient-generated health data to guide treatment for individual patients and contribute to ongoing population health analytics research initiatives.
Via Alex Butler, Lionel Reichardt / le Pharmageek, DIRECT MEDICA by Webhelp, Esposito Christelle
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Ad: GSK's "new" ethical approach: Is it delivering? A review, analysis & key lessons. 

Ad: GSK's "new" ethical approach: Is it delivering? A review, analysis & key lessons.  | #LifeHacks #QuantifiedSelf #Transhuman | Scoop.it

GSK's move to a new model of customer engagement has generated a great deal of debate. Indeed, many commentators remain skeptical that this "ethical" model - especially the decoupling of sales incentives from prescription volume - is robust enough to deliver results in the long-term.

This skepticism is what brought eyeforpharma to write an exclusive 24-page whitepaper entitled "GSK's 'new' ethical approach: Is it delivering?" with the aim of analyzing the commercial success of the new approach through interviews with senior-level leaders from GSK, key customers and outside influencers to provide you with takeaways you can apply to your business.

With exclusive insights from the following GSK leaders:

George Katzourakis, Senior VP, Head of EuropeMurray Stewart, Chief Medical OfficerDenise Dewar, Head of Multichannel Marketing Excellence - EU, Canada & EMA

Plus analysis from the following industry leaders and influencers:

Marc Bacon, Director of Incentive Compensation, SanofiJack Whelan, Research Advocate and PatientDebra Whitman, Chief Public Policy Officer at AARP

Download this whitepaper here.


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